Pino Tovaglia
Pino Tovaglia (3 December 1923 – 30 November 1977) was an Italian graphic designer. He is regarded as one of the major exponents of the Swiss Style in Italy. Pino Tovaglia was born in Milan, Tovaglia was active in the field of graphic design since his youth, first as an assistant of Carlo Carrà, and then as a collaborator of Marco Zanuso, Giò Ponti, and the Castiglioni brothers.
Pino Tovaglia
- Name
- Pino Tovaglia
- Birthplace
- Milan, Italy
- Occupation
- Graphic designer
- Born
- Pino Tovaglia was born on 2 May 1923. · Milan.
- Died
- Pino Tovaglia died on 10 July 1977. · Milan.
- Nationality
- Italy · Kingdom of Italy
- Languages
- Italian
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Documentary summary
Pino Tovaglia (3 December 1923 – 30 November 1977) was an Italian graphic designer. He is regarded as one of the major exponents of the Swiss Style in Italy. Pino Tovaglia was born in Milan, Tovaglia was active in the field of graphic design since his youth, first as an assistant of Carlo Carrà, and then as a collaborator of Marco Zanuso, Giò Ponti, and the Castiglioni brothers.
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wikidata · Q3905299 · wikipedia · Pino Tovaglia
In this article
Biography
Biography
From 1946 he was professor of graphic design in several art schools of Milan. In 1954 Tovaglia won the National Prize of Advertising thanks to an advertisement series made for Finmeccanica. In 1956 he founded the NCPT Studio together with Giulio Confalonieri (designer), Ilio Negri and Michele Provinciali. In 1958 he won the Golden Palm at the Cannes Lions International Advertising Festival. From 1967 to 1970 Tovaglia was art director of Pirelli, and in the same period he realized famous posters such as Italia da salvare (1967), Cinturato Pirelli (1967) and Brandy Stock (1970). In 1972 he realized the restyling of the Alfa Romeo logo, while in 1975 he designed the symbol of the Lombardy Region in collaboration with Bruno Munari, Bob Noorda and Roberto Sambonet. A member of Alliance Graphique Internationale, in 1998 he was awarded a posthumous Compasso d'Oro for his career. A collection consisting in over 13,000 pieces is kept at the CSAC (Study Center and Archives of Communication) of the University of Parma, and several of his works are part of the permanent collection at MoMa, New York.
Key facts
Key facts
• Name — Pino Tovaglia • Birthplace — Milan, Italy • Place of death — Milan, Italy • Occupation — Graphic designer
Life and career
Dated record
Life and career
The full dated record · 2 entries
1923
Pino Tovaglia born at Milan.
1977
Pino Tovaglia died at Milan.
Places
Named by the record
Places
Only places the record itself states, plotted where the house gazetteer settles their coordinates. Nothing is inferred from a name or a nationality.
Pino Tovaglia was born in Milan.
Birthplace
Pino Tovaglia died in Milan.
Deathplace
Milan.
Birth place
Primary material
Documents and archives
reference work
- “Pino Tovaglia”, English Wikipedia, consulted as further reading
Reputable secondary · Wikipedia
authority record
- Wikidata, structured authority record Q3905299: Pino Tovaglia
General reference · Wikidata
Notes from the source article
Cited by Wikipedia
Notes from the source article
These works are cited by the source article, in its own numbering. They are recorded as its citations, not as sources VALÉORINE has verified.
- 1.Fabia Di Drusco. Focus su Pino Tovaglia. Vogue. 12 April 2012.
- 2.Giorgio Fioravanti. "Pino Tovaglia". Il dizionario del grafico. Bologna, Zanichelli, 1993. . p. 468.
Bibliography printed in the source article · 1
- Massimo Pitis. Pino Tovaglia: The Rule That Corrects Emotion. Corraini, 2005. .
References
Citations
References
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reference work
Secondary witnessauthority record
General reference
The Encyclopedia exists whether or not anything is for sale. Corrections are recorded rather than overwritten, and every version of this record is kept. Published 16 August 2026.
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