Magnus Walker

After the documentary Urban Outlaw about his life, Walker became one of the world's most visible faces of the Porsche and car collecting scene. He has since been featured in a multitude of media, such as The Joe Rogan Experience (2015), Jay Leno's Garage (2017), and the 2015 video game Need for Speed. In 2014, Walker completed a TEDx talk called "Go With Your Gut," which has since seen more than 9.5 million views. Walker has more than 25 Hot Wheels cars in his signature line, including multiple variations on his signature "277" race car. He was the first personality to have his own line of signature MOMO steering wheels without being a professional race car driver. His memoir, "Urban Outlaw: Dirt Don't Slow You Down", reached the U.K. best-seller list in the automotive category.

• Name — Magnus Walker • Born — 7 July 1967 • Birthplace — Sheffield, England • Occupation — Fashion designer, car collector, car builder • Years Active — 2003–present • Spouse — Linda Walker (unknown); Karen Caid (m. 1994-2015); Hannah Elliott (m. 2024) • Children — None

Walker was born in 1967 to middle-class parents. Growing up in Sheffield, England, Walker's fascination with the Porsche brand sparked when his father took him to the 1977 Earl's Court Motor Show as a 10-year-old, where he saw the Porsche 911 for the first time. After that, he wrote Porsche a letter, asking for a job. Porsche replied and encouraged him to apply for a job after finishing school. However, in 1982, Magnus dropped out of school, got involved with the punk rock and heavy metal scenes, and bounced around places and jobs. Seeing no perspective for the future in Britain, he decided to follow the American Dream and try his luck in the US. He got accepted as an instructor at a summer camp north of Detroit in 1986. He traveled to Los Angeles soon after the camp was over.

Shortly after he arrived in Los Angeles, Walker stumbled into fashion. When he was a little boy, his mother Linda had taught him how to sew, and having re-sewn a pair of $10 pants to make them fit, they were noticed by Taime Downe of the band Faster Pussycat. Walker sold Downe eight pairs of his customized pants for $25 each and soon after established a stall on Venice Beach, where he would sell customized clothing he revamped from inexpensive clothes he bought at flea markets or second-hand stores. As the market stall took off, he created a clothing company called Serious. Simultaneously to launching it, he met Karen Caid, who went by the name Hooch, a designer he had run into at trade shows. Hooch decided to ditch her clothing line, Hooch, and teamed up with Walker. She applied her flamboyant design talents to Walker's ability to choose fabrics, which made the brand a success. After opening a store on Melrose Avenue in LA the clothing garnered a following and was worn by Madonna, Alice Cooper, and Bruce Willis. To accommodate their company's growth, which was now being sold by many retailers, the pair bought a run-down factory building in the Arts District of Los Angeles. The building was used for the fabrication of Serious clothing but soon became host to many TV shows, commercials, and feature films that were shot there as a popular film location. Bruce Willis, Victoria Beckham, Jay-Z and Prince, among others, have filmed adverts, films or music videos on his company grounds. After about 15 years of manufacturing clothes, sales of Serious clothing began to dwindle, and Walker and his wife no longer felt connected to the scene, so they closed their business. On June 1, 2017, Walker's book autobiography Urban Outlaw: Dirt Don't Slow You Down, was published.

After his first marriage, Walker was married to Karen Caid for 21 years. She died in 2015. In 2024, Walker married Hannah Elliott, a journalist for Bloomberg Businessweek.

• Year — Title — Role — Notes • 2012 — Urban Outlaw — Himself • 2014 — I am Steve McQueen — Himself • 2016 — Motor City Outlaws — Himself

• Year — Title — Role — Notes • 2013 — How I Rock It — Himself — 1 episode ("John Varvatos, Magnus Walker, Rob Zabrecky, Marcus Samuelsson") • 2015 — The Joe Rogan Experience — Himself — 1 episode ("Magnus Walker and Alex Ross") • 2017 — Jay Leno's Garage — Himself — 1 episode ("Hand Made")

• Year — Title — Role — Notes • 2015 — Need for Speed — Himself

Magnus Walker is recorded as fashion designer, collector and businessperson.