Maggy Rouff
Illustration — Portrait de Maggy Rouff Par Serge Ivanoff, Paris, 1948. • Illustration — Signature of Maggy Rouff, cut from 1946 publicity for the textiles of Robert Perrier. Maggy Rouff (September 1, 1896 – August 7, 1971) was a French fashion designer of Belgian origin.
Also recorded as Marguerite Besançon de Wagner · Maggy Besançon de Wagner
Maggy Rouff

Robert Perrier · Cut from: 1946 publicity for the textiles of Robert Perrier, featuring autographs of Maggy Rouff, Madeleine de Rauch, Jeanne Paquin, Lucien Lelong, Elsa Schiaparelli, Jeanne Lanvin, Jean Dessès, Marce · Public domain
- Full name
- Maggie Besançon de Wagner.
- Born
- 1896. · Vienna.
- Died
- 1971. · Cannes.
- Nationality
- France.
- Occupation
- grand couturier and fashion designer.
- Honours
- Knight of the Legion of Honour.
- Languages
- French.
VALÉORINE Encyclopedia
VALÉORINE documentary reading
Documentary summary
Illustration — Portrait de Maggy Rouff Par Serge Ivanoff, Paris, 1948. • Illustration — Signature of Maggy Rouff, cut from 1946 publicity for the textiles of Robert Perrier. Maggy Rouff (September 1, 1896 – August 7, 1971) was a French fashion designer of Belgian origin.
Admitted source layer · organised and presented by VALÉORINE
Reference Check
Propose documentary evidence for Maggy Rouff. A contribution is never written directly as fact: identity, source, rights and evidence gates still decide.
Sign in to contribute
World of VALÉORINE
Documentary connections
Only confirmed graph relationships appear here. Images are shown only when their identity and reuse rights both pass the documentary gate.
Documentary evidence
Documentary basis
Authority files
wikidata · Q3276812 · wikipedia · Maggy Rouff
In this article
Family and early life
Family and early life
The recorded working language is French. Employment is recorded with Drecoll. Work by Maggy Rouff is recorded in the collections of National Gallery of Victoria, National Museum Paleis het Loo and Kunstmuseum Den Haag. Distinctions recorded are Knight of the Legion of Honour.
Maggy Rouff was born Marguerite de Wagner in 1896, to a Belgian couple (though Madame de Wagner was German-born). In 1902, Rouff's parents opened a couture house in Paris under the name Drecoll. This was a branch of the well-known Viennese fashion house Drécoll. Founded in 1896 by Christoff von Drécoll, the fashion house was a favorite of the Austro-Hungarian imperial family. Monsieur and Madame de Wagner paid for the right to use the Drécoll name in Paris while designing their own fashions.
Career
Career
Marguerite (Maggy) de Wagner married Pierre Besançon in October 1917 in Paris and both subsequently adopted the name Besançon de Wagner. In 1929, Marguerite Besançon de Wagner opened a new fashion house at 136 avenue des Champs Elysees under the name Maggy Rouff. Rouff was known for her understated sportswear designs at the beginning of her career, and later for the feminine detailing in her garments such as ruffles, shirring, and the bias cut. In 1937, Rouff opened a London outpost at 12a Stanhope Gate, Park Lane. The business was housed in an old home which Rouff decorated herself. In the 1930s, Rouff headed PAIS (Association pour la Protection des Arts Plastiques et Appliques, also known as the Association pour la Protection des Industries Artistiques Saisonnieres), one of the most important anti-piracy and counterfeiting trade networks in Paris couture, which was founded by Madeleine Vionnet in 1922.
Famous clients
Famous clients
Maggy Rouff is listed as costume designer or as part of the costue department for twelve films between 1938 and 1961. The latter films may have been designed by Anne-Marie Besançon de Wagner using the Maggy Rouff label. In 1938, the "children of France" gifted Princess Elizabeth and Princess Margaret two dresses and a set of handkerchiefs. Other well-known clients included Grace Kelly and Clarissa Churchill Eden.
Later life
Later life
Rouff retired in 1948. Her daughter Anne-Marie Besançon de Wagner took over the business. The house closed in 1965 after failing to attract younger customers.

Besançon de Mme Besançon de Wagner dite Maggy Rouff par Serge Ivanoff, Paris, 1944.
Serge Ivanoff
Places
Named by the record
Places
Only places the record itself states, plotted where the house gazetteer settles their coordinates. Nothing is inferred from a name or a nationality.
Vienna.
Birth place
Cannes.
Death place
Writings
Rouff wrote two books, American Seen Through the Microscope, about her travels in the United States, and Philosophy of Elegance.
Citations
References
Each reference names the institution holding it, so a reader may go to the document itself.
reference work
Secondary witnessreference work
Secondary witness
The Encyclopedia exists whether or not anything is for sale. Corrections are recorded rather than overwritten, and every version of this record is kept. Published 16 August 2026.
Elsewhere in Fashion
2,260 published records in this field, each with its sources named.
- Madge GarlandDesigner
- Madhu JainDesigner
- Madison MaxeyDesigner
- Maggy BaumDesigner
- Magnus WalkerDesigner
- Maheen KhanDesigner
- Mahla ZamaniDesigner
- Mai AtafoDesigner
Best supported in this field
For owners
Own a work by Maggy Rouff?
A specialist will read what you send and tell you what the house can establish, what it cannot, and whether the object is suited to sale. There is no charge and no obligation. The object stays with you throughout; nothing is shipped to us unless it is arranged in writing beforehand.