Guido Maria Kretschmer
Guido Maria Kretschmer (born 11 May 1965) is a German fashion designer and television personality. He has worked as presenter and juror on programmes such as Shopping Queen.
Guido Maria Kretschmer

Philipp Meinwelt, MEINWELT Photography · Reichert PR · CC BY-SA 3.0 de
- Name
- Guido Maria Kretschmer
- Born
- 11 May 1965
- Birthplace
- Münster, Northrhine-Westphalia, West Germany
- Nationality
- Germany
- Occupation
- fashion designer · television presenter · costume designer
- Fields
- fashion design · costume design
- Honours
- Romy · Tie Man of the Year · Order of Merit of North Rhine-Westphalia
- Languages
- German
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Documentary summary
Guido Maria Kretschmer (born 11 May 1965) is a German fashion designer and television personality. He has worked as presenter and juror on programmes such as Shopping Queen.
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Note VALÉORINE
Guido Maria Kretschmer (born 1965) is a German costume designer, fashion designer and television presenter. The costume designer was born in Münster.
Guido Maria Kretschmer worked for VOX. The costume designer is active in costume design and fashion design.
Languages used include German. Guido Maria Kretschmer received Order of Merit of North Rhine-Westphalia, Romy and Tie Man of the Year.
Composed from admitted, traceable facts · 26 September 2026
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Authority files
wikidata · Q1145143 · wikipedia · Guido Maria Kretschmer
In this article
Key facts
Key facts
• Name — Guido Maria Kretschmer • Born — 11 May 1965 • Birthplace — Münster, Northrhine-Westphalia, West Germany • Label Name — * Guido Maria Kretschmer Corporate Fashion • Guido Maria Couture
Life and career
Life and career
Guido Maria Kretschmer was born in Münster, Germany, on 11 May 1965 and grew up in Einen, Warendorf. After two semesters of studying medicine, he began his career as a designer in Ibiza on the popular hippie market of the island with a small stand of clothes that he had sewn himself. This earned him the attention of German musician Udo Lindenberg, who ordered brocade jackets for his tour. In 1987, Kretschmer founded the company GMK by pepper, with its headquarters in Münster and Palma, as well as the fashion label Guido Maria Kretschmer Corporate Fashion. Initially with three employees, he mostly worked as designer for large companies. His first large-scale order was the creation of uniforms for crew members of the airline Hapag-Lloyd Flug, along with work outfits for Deutsche Telekom, Kempinski, Hotel Maritim, and the airline Emirates. He also designed around 2.5 million suits for the TUI Group. In 2004, Kretschmer founded the label Guido Maria Couture, with which he reached his creative focal point, designing cocktail dresses and evening gowns as well as the associated accessories. His first fashion shows in this field were held in Shanghai and Tokyo. In 2005, he presented his creations for the first time at the Berlin Fashion Week. After he was chosen by German actress Katharina Thalbach to design the stage outfits for an Oscar Wilde play, he began designing for various theatre and film productions, such as for a production of The Barber of Seville by the Deutsche Oper Berlin. In the film field, he designed the outfits for Hands off Mississippi, Messy Christmas, and Woman in Love (film). In the latter two, he also had guest roles. His label is regularly represented on large fashion shows and celebrities such as Charlize Theron, Jane Seymour, Patricia Kaas, Iris Berben, Martina Gedeck, Jasmin Wagner, and Heino Ferch have worn his creations. He maintains showrooms in Münster, Berlin, and Palma, and opened a shop in Munich in 2009. Since January 2012, Kretschmer has been presenting the television show Shopping Queen on VOX as well as its celebrity version since April of the same year. In March 2012, he entered a civil union with his longtime partner Frank Mutters at the Rathaus Schöneberg; they would later be married in 2018. A special collection named "Guido Maria Kretschmer for eBay" was developed up until 23 April 2013 as part of a crowdsourcing project in which visitors of the project page could vote on the collection and its production. Also in 2013, he published his first book, Anziehungskraft: Stil kennt keine Größe. In 2013 and 2014, Kretschmer was a judge on Das Supertalent, the German instalment of the Got Talent franchise, alongside Dieter Bohlen, Bruce Darnell, and Lena Gercke. Since the autumn of 2014, he has been advertising for the OGI Oil & Gas Invest AG. He is an ambassador of the Stiftung Deutsche Schlaganfall-Hilfe. In May 2018, he was part of the presenter team for RTL's broadcast of the wedding of Prince Harry and Meghan Markle, alongside Frauke Ludowig. RTL's reporting as well as that of concurrent channel ZDF were criticised for being "disrespectful" and "racist".
Television
Television
• 2012 – Das perfekte Model (juror) • Since 2012 – Shopping Queen (commentator and juror) • Since 2012 – Shopping Queen#Promi Shopping Queen (commentator and juror) • 2013 and 2014 – Das Supertalent (juror) • 2014 – Hotter Than My Daughter (presenter) • 2015 – Deutschlands schönste Frau (presenter) • 2015 and 2016 – Geschickt eingefädelt – Wer näht am besten? (presenter) • 2019: Grill den Henssler (guest, season 9 episode 1) • 2019: Guidos Masterclass (juror and moderator) • 2020: Big Performance - Wer ist der Star im Star? (juror) • 2021: Guidos Deko Queen (commentator and juror)
By Guido Maria Kretschmer
By Guido Maria Kretschmer
• Anziehungskraft: Stil kennt keine Größe. Edel, Hamburg 2014,. • Eine Bluse macht noch keinen Sommer: Geschichten aus dem Kleiderschrank. Edel, Hamburg 2014,.
About Guido Maria Kretschmer
About Guido Maria Kretschmer
• Wellinghaus, Max – Guido (biography with coloured pictures) mvg, Munich 2015,
Identity
Identity
Guido Maria Kretschmer is recorded as having received Romy, Tie Man of the Year and Order of Merit of North Rhine-Westphalia.

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Franz Johann Morgenbesser from Vienna, Austria · IMG_6261

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Franz Johann Morgenbesser from Vienna, Austria · IMG_6267
Life and career
Dated record
Life and career
The full dated record · 1 entries
1965
Guido Maria Kretschmer born at Münster.
Film
• 2007 – Messy Christmas • 2010 – Life Is Too Long • 2011 – Woman in Love (film) • 2018 – Wuff – Folge dem Hund
Primary material
Documents and archives
reference work
- “Guido Maria Kretschmer”, English Wikipedia, consulted as further reading
Reputable secondary · Wikipedia
authority record
- Wikidata, structured authority record Q1145143: Guido Maria Kretschmer
General reference · Wikidata
Awards
• 2002 – Winner of the World of TUI Design Award for the design concept Sand, Sea and Sky • 2008 – Nachwuchsdesigner des Jahres on the occasion of the New Faces Award by magazine Bunte • 2009 – Winner of the IF Design Award in Munich • 2009 – Winner of the Telekom Corporate Fashion Design Award • 2014 – Goldene Kamera for Beste Unterhaltung • 2014 – Romy for Beste Unterhaltung • 2014 – Deutscher Fernsehpreis for Bestes Dokutainment (for Shopping Queen) • 2014 – Goldene Henne for his work as a presenter • 2015 – Romy in the category Unterhaltung/Talk/Doku-Soap • 2015 – Krawattenmann des Jahres • 2016 – Radio Regenbogen#Radio Regenbogen Award in the category Medienmann des Jahres
Notes from the source article
Cited by Wikipedia
Notes from the source article
These works are cited by the source article, in its own numbering. They are recorded as its citations, not as sources VALÉORINE has verified.
- 1.Mode statt Medizin: Guido Maria Kretschmer wäre fast Arzt geworden (English: Fashion instead of medicine: Guido Maria Kretschmer almost became a doctor). Augsburger Allgemeine. 11 November 2014 in lang.
- 2.Erdmann, Nicola in lang. Sind Sie wirklich immer so nett, Herr Kretschmer? (English: Are you really always so nice, Mister Kretschmer?). welt.de. 21 January 2014.
- 3.Guido Maria Kretschmer. kurier.at. 10 February 2015.
- 4.Designer Guido Maria Kretschmer hat geheiratet (English: Designer Guido Maria Kretschmer got married). n-tv. 3 April 2012 in lang.
- 5.SPIEGEL, DER. Guido Maria Kretschmer: Auf Sylt geheiratet. Der Spiegel. 8 September 2018.
- 6.Guido Maria Kretschmer als Partner im Online Shop von eBay (English: Guido Maria Kretschmer as partner of eBay's online shop). TrendJam Magazin.
- 7.Guido Maria Kretschmer wirbt für Ölinvestment. Die undurchsichtigen Geschäfte der OGI AG (English: Guido Maria Kretschmer promotes oil investment. The impenetrable affairs of the OGI AG). Wirtschaftswoche. 29 January 2015 in lang.
- 8.Botschafter (English: Ambassadors). schlaganfall-hilfe.de.
- 9.Erdmann, Nicola in lang. Hochzeit von Harry und Meghan: Die Hautfarbe als Dauerthema, wie kann das passieren? (English: Wedding of Harry and Meghan: Skin colour as a constant theme, how can that happen?). Die Welt. 19 May 2018.
- 10.KG, imfernsehen GmbH & Co. Guidos Masterclass. 29 April 2019.
- 11.Guidos Deko Queen. vox.de.
References
Citations
References
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reference work
Secondary witnessauthority record
General reference
The Encyclopedia exists whether or not anything is for sale. Corrections are recorded rather than overwritten, and every version of this record is kept. Published 16 August 2026.
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