Xenia Tchoumitcheva
Xenia Tchoumitcheva (Ксения Чумичева, born 5 August 1987), known professionally as Xenia Tchoumi, is a Swiss model, entrepreneur, and content creator.
Also recorded as Xenia Tchoumi
Xenia Tchoumitcheva

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- Name
- Xenia Tchoumitcheva
- Born
- 5 August 1987
- Birth Name
- Ксения Чумичева
- Birthplace
- Magnitogorsk, Russian SFSR, Soviet Union
- Nationality
- Switzerland and Russia.
- Occupation
- model, beauty pageant contestant, actress, blogger and entrepreneur.
- Education
- Università della Svizzera italiana.
- Languages
- Italian, Russian and German.
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Xenia Tchoumitcheva (Ксения Чумичева, born 5 August 1987), known professionally as Xenia Tchoumi, is a Swiss model, entrepreneur, and content creator.
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Authority files
wikidata · Q117194 · wikipedia · Xenia Tchoumitcheva
In this article
Key facts
Key facts
• Name — Xenia Tchoumitcheva • Born — 5 August 1987 • Birth Name — Ксения Чумичева • Birthplace — Magnitogorsk, Russian SFSR, Soviet Union • Haircolor — Brown • Eyecolor — Blue • Agency — CAA • Website — https: www.xeniatchoumi.com/
Early years
Early years
Xenia Tchoumitcheva was born in Magnitogorsk, Russia. When she was 6 years old her family emigrated to Lugano, Switzerland. Tchoumitcheva lived in the Italian part of Switzerland, before moving to London, England. She graduated in 2010 from the Università della Svizzera italiana with a Bachelor Degree in economics. She speaks Italian, Russian, German, French, English and Spanish. Tchoumitcheva has interned at several financial institutions such as Merrill Lynch, the London hedge fund Duet Group and JP Morgan Chase.
Modelling experiences
Modelling experiences
Tchoumitcheva began modelling at the age of 12. She entered the Miss Switzerland pageant in 2006, where she was named 1st runner-up and Miss Photogenic. For the first time, the Miss Switzerland organization offered Tchoumitcheva an appearance contract similar to that of the winner. After the contest she was described as the "most eligible single woman in Switzerland". In May 2009 she was voted as the Best Bikini Body, in a survey by the magazine Schweizer Illustrierte. In 2012 she was profiled in the Spanish GQ magazine. In December 2012, the Swiss edition of Maxim magazine put her on the cover, awarding her the title of "Most Beautiful Woman of the Year". Tchoumitcheva has worked with several modelling agencies including Option Model Agency (Zürich), Oxygen Models, Tess Management, and Elite Model Management (Barcelona and Miami). She was named as one of the 99 most influential women in the world for 2016, according to the AskMen annual list for the category influencers. As a digital influencer, she collaborates with Ferragamo, Dior and Vogue. In autumn 2016 she shot fashion editorials with magazines including ELLE, Vanity Fair and L'Officiel. She has worked with brands including Chopard, L'Oréal, Moët & Chandon, Bulgari, American Express, Tom Ford and Samsung. In September 2019, Tchoumi signed a representation deal with the CAA talent agency covering television, endorsements, personal appearances and publishing. In September 2023 she made her catwalk debut at New York Fashion Week for Jovani's runway show.
Public speaker
Public speaker
Tchoumitcheva speaks regularly at universities and conferences about female leadership, as well as her online business, brand creation, and other topics. She spoke at the Swiss Web Program Festival, at the Cantonal Bank of Geneva, and at the University of St. Gallen Alumni Conference, where she also interviewed the ex-Deutsche Bank CEO Josef Ackermann. In September 2015 she gave a TEDx talk about female leadership and internet against prejudice. In 2017, she gave a talk at the United Nations HQ about the power of digital women, and was officially nominated an ITC SheTrades ambassador.
Actress
Actress
Tchoumitcheva began to work in commercials and music videos in 2007 (e.g. "Candino-Festina"). She starred in the short movie Les Enfants de la Honte of the French film maker Alain Margot, which appeared on the NIFF film festival. She was in the music video with Italian-Swiss singer Paolo Meneguzzi in May 2010. In June 2011, she had a supporting role in the short film Lines. After graduating from the university in 2010, she travelled to New York City and took acting classes at the New York Film Academy. In January 2011, Tchoumitcheva finished shooting a role as a rockstar in the French cinema production Bob et Les Sex Pistaches starring the French actor Jules Sitruk. She also appeared in the film Without Men with Eva Longoria and Christian Slater in 2011.
TV host
TV host
Among several hosting engagements, she presented the Miss Switzerland 2011 pageant live on the three national channels on 24 September 2011. In March 2012 Tchoumicheva started to host her own TV show about successful Italian businesses called "L'Italia che funziona", on Italian channels Rete 4 and Italia1. She also hosted Miss Ukraine 2012 in Russian, alongside the Russian comedians "Prozhektorperiskhilton" (ПрожекторПерисхилтон). In April 2013, Tchoumitcheva was the official host and catwalk model of the annual Energy Fashion Night with Irina Shayk. Since 2013, Tchoumitcheva works as a journalist for the Swiss economic magazine Bilan and has her own online show called La Recette de Mon Succès.
Spokesmodel
Spokesmodel
Tchoumitcheva has modelled for different brands including Visilab Sunglasses, Audi, Burger King and Casino Lugano. In 2012, she was the official face of the Spanish airline Air Europa, Revlon cosmetics and Nikon cameras. In 2015, Xenia becomes the official brand ambassadress for Swiss Smile luxury products. She also collaborated for her blog as the official fashion influencer with the Pirelli Calendar 2015, together with Scott Schumman from the blog The Sartorialist In 2016, Xenia's yearly partnership with the luxury watch brand IWC was announced.
Professional name
Professional name
As of 2015, Xenia changed her official public name to the shortened version Xenia Tchoumi, as it is easier for English speakers to pronounce since she moved to London.

Xenia Tchoumitcheva fishing in Leukerbad, Switzerland June 2011
Field Sports Channel

Influencer Xenia Tchoumi attends the "Le Pays d'Arto" red carpet during the 78th Locarno Film Festival on August 06, 2025 in Locarno, Switzerland
Walid Farouk
Life and career
Dated record
Life and career
The full dated record · 1 entries
1987
Xenia Tchoumitcheva born at Magnitogorsk.
Writer
As of 2012, Tchoumitcheva co-writes a monthly column for the cultural magazine Schweizer Monat and the luxury US magazine Haute Living. She also launched her own online business and luxury blog called "Chic Overdose" in the spring of 2013. In December 2020, Tchoumitcheva’s book Empower Yourself was published by Watkins Media, with international distribution by Penguin Random House. The book addresses themes of motivation, independent thinking, and gender equality.
Notes from the source article
Cited by Wikipedia
Notes from the source article
These works are cited by the source article, in its own numbering. They are recorded as its citations, not as sources VALÉORINE has verified.
- 1.Stars, die beim Alter schummeln. Tages-Anzeiger.
- 2.Xenia hat jetzt einen herzigen namen. 10 December 2015.
- 3.https://www.20min.ch/story/einblick-ins-liebesleben-er-ist-mein-fels-xenia-tchoumi-spricht-ueber-ihren-freund-103150534
- 4.https://www.elle.com/uk/life-and-culture/culture/longform/a34418/xenia-tchoumi-female-empowerment/
- 5.tsr.ch. La nouvelle Miss Suisse est tessinoise. Télévision Suisse Romande. 9 September 2006.
- 6.https://civilianmag.com/blogs/v1-i4/the-modern-entrepreneur
- 7.https://www.lofficiel.cy/people/why-you-should-empower-yourself-a-power-guide-by-xenia-tchoumi
- 8.1968 Magazine. XENIA - 1968 MAGAZINE.
- 9.Düblin, Christian. Special Interview Style: Xenia Tchoumitcheva. Xecutives.net. 2011.
- 10.via Xenias schöne Welt bewegt dich. Xenia Tchoumitcheva, Model und Moderatorin, zeigt uns ihre Heimat Lugano. docplayer.org.
- 11.Blick. Prominente über Schweiz: Was bedeutet für Sie Heimat? - Blick. 31 July 2014.
- 12.Xenia Tchoumitcheva ist keine Zungenbrecherin mehr. 10 December 2015.
- 13.Rengo, Anna Maria. Xenia Tchoumitcheva testimonial di Casinò Lugano. Gioco News. gioconews.it. 15 July 2010.
- 14.Habel, Robert. Xenia Tchoumitcheva: Je Ne Reve Pas D'etre Yop Modèle. L'Illustré. illustre.ch. 7 July 2010.
- 15.Muresan, Razvan. The most beloved model on Bloomberg says 'no' corporations : I always dreamed to have my business. Business Magazin. 31 January 2014.
- 16.Weisental, Joe. Swiss Model Xenia Tchoumitcheva Turned Down A Full-Time Job Offer From JPMorgan After Her Internship. businessinsider.com. 11 September 2013.
- 17.Lienhard, Barbara. Doppeltes Misschen. Blick. blick.ch. 8 July 2006.
- 18.Tennery, Amy. Shocker: Supermodel Turns Down Full-Time Gig at JPMorgan. The Jane Dough. 12 September 2013.
- 19.Ercolani, Sacha. Mann ist wild auf Xenia. Blick. 8 October 2006.
- 20.schweizer-illustrierte.ch. Wer hat die beste Bikini-Figur?. Schweizer Illustrierte. 9 May 2009.
- 21.gq.com. Xenia Tchoumitcheva: Con más curvas que un circuito. iago davilla. 10 May 2012.
- 22.tvmag.lefigaro.fr. Xenia Tchoumitcheva Plus Belle Femme De Lannee. damien mercereau. 24 November 2012.
- 23.journaldesfemmes.com. Xenia Tchoumitcheva, plus belle femme de l'année. fiona ipert. 23 November 2012.
- 24.lematin.ch. Xenia: "Je suis une Wonderwoman!". didier dana. 21 November 2012.
- 25.Fashion Model Directory.
- 26.Xenia tra le 99 donne piu influenti del mondo. 18 March 2016.
- 27.Crush List 2016. 16 March 2016.
- 28.SNC Media.
- 29.13 October 2016. star bloggerin. 29 September 2016.
- 30.ticino news. star bloggerin. 29 September 2016.
- 31.tchoumi signs with CAA. Variety. 3 September 2019.
- 32.FWO. Jovani. Fashion Week Online®. 2023-08-25.
- 33.Step into Glamour: Jovani's Spectacular Debut at NYFW 2023!. www.jovani.com. July 2025.
- 34.Büsser, Harry. ex vize miss schweiz sexy keynesianerin. bilanz.ch. 5 October 2014.
- 35.Flückiger, Lauren. Le Meilleur du Web s'invite à Montreux. lematin.ch. 29 April 2014.
- 36.Monnier, Jerome. Gerer sa image dans les reseaux sociaux. bcge.ch. 11 September 2013.
- 37.Butcher, Sarah. ex jpmorgan intern earns at appearing alumni events. efinancialcareers.com. 9 October 2014.
- 38.De Xenia Tchoumitcheva à Nicolas Bideau. 13 September 2015.
- 39.lematin.ch. Xenia Tchoumi conferenciere d'honneur a l ONU. Le Matin. 8 March 2017.
- 40.ticinonews.ch. xenia Tchoumi invitata d'onore all ONU.
- 41.elleuk.com. xenia Tchoumi female empowerment. 9 March 2017.
- 42.blick.ch. Xenia geht baden. Blick. 3 December 2007.
- 43.20min.ch. Xenia über Werbung, Weihnachten und ihre Zukunftspläne. 20 Minuten. 12 December 2007.
- 44.tsr.ch. Deti Pozora, les enfants de la honte d'Alain Margot. TSR. 9 August 2010.
- 45.lematin.ch. La 1ere voiture électrique de "Formule E" fait son show. BertrandMonnard. 27 September 2009.
- 46.glanzundgloria.sf.tv. Xenia Tchoumitcheva dreht sexy Videoclip. Schweizer Fernsehen. 5 May 2010.
- 47.persoenlich.com. Xenia Tchoumitcheva ergattert Filmrolle. Persoenlich. 30 May 2010.
- 48.elmundodeorizaba.com. Son mujeres de armas tomar. El Mundo. 25 June 2010.
- 49.Revillard, Jean. Xenia and Jules Sitruk. blick. blick.ch. 23 February 2011.
- 50.Xenia moderiert Miss Wahl. 27 March 2011.
- 51.blick.ch. Xenia macht jetzt Wirtschafts-TV. TinoBuhler. 12 March 2012.
- 52.blick.ch. Xenia, présentatrice télé en Italie. Trinidad. 13 March 2012.
- 53.blick.ch. Xenia approda su Rete 4. Trinidad. 10 March 2012.
- 54.S, C. Xenia Tchoumitcheva kennt keine grenzen. Personlich. personlich.ch. 26 March 2012.
- 55.buhlen, tino. Xenia moderiert die miss ukraine wahl. Blick. blick.ch. 26 March 2012.
- 56.gazeta.ua. Galina Ostrapovez. 1 April 2012.
- 57.zol.ch. Victoria's-Secret-Engel an Energy Fashion Night. khe. 20 April 2013.
- 58.maxim.ch. Xenia Tchoumitcheva als Backstage-Moderatorin. posh media. 20 April 2013.
- 59.Benoit-Godet, Stephane. La Recette de Mon Succes. bilan.ch. 24 May 2013.
- 60.20.ch. Xenia s'envoie en l'air en Espagne. mge. 3 June 2012.
- 61.europapress.es. Air Europa lanza su nueva campaña publicitaria bajo el lema 'Damos alas a tus sueños'. europapress. 4 June 2012.
- 62.20min.ch. Je ne veux pas toujours me montrer. myriam genier. 3 September 2012.
- 63.beauty with xenia tchoumitchea. July 2025.
- 64.dekadenter gehts nicht xenia buerstet mit gold. 17 January 2015.
- 65.Golden Girl wirbt für golden zahncreme. 17 January 2015.
- 66.Pirelli invita Xenia. 12 November 2014.
- 67.il calendario Pirelli tra bellezze burrose e blog. 21 November 2014.
- 68.Pelucchi, Martina. thecalexperience Pirelli calendario. 20 November 2014.
- 69.Mueller, Myrthe. Vize-Miss bei Pirelli Party. 21 November 2014.
- 70.20min. ich bin doch keine reality show. 28 June 2016.
- 71.tick-talk.ch. xenia hat einen neuen prestige werbe partner.
- 72.chicOverdose.com: Xenia Tchoumitcheva wird erste Luxus-Bloggerin der Schweiz. happytimes.ch. 13 May 2013.
- 73.Watkins Publishing. Empower Yourself by Xenia Tchoumi.
- 74.Penguin Random House. Empower Yourself.
- 75.WorldCat. Empower Yourself.
- 76.Die Powertricks der Xenia Tchoumi. MSN.
- 77.Apelle la juste Tchoumi. 10 December 2015.
- 78.Xenia cambia cognome. 10 December 2015.
- 79.Alonso seurustelee Tschumin kanssa. 28 December 2011.
References
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The authorities additionally record the heading Xenia Tchoumi. Her recorded languages were Italian, Russian, German and French. Recorded as model, beauty pageant contestant, actress, blogger and entrepreneur.
Identity and origins
The Encyclopedia exists whether or not anything is for sale. Corrections are recorded rather than overwritten, and every version of this record is kept. Published 14 August 2026.
Elsewhere in Film memorabilia
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