Sagi Haviv
Sagi Haviv (born 1974) is a New York graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv. Called a "logo prodigy" by The New Yorker, and a "wunderkind" by Out magazine, he is best known for having designed the trademarks and visual identities for brands and institutions such as Discovery, Inc.'s online streaming service Discovery+, the United States Olympic & Paralympic Museum, the US Open tennis tournament, Conservation International, Harvard University Press, L.A. Reid's Hitco Entertainment, and tech and electric car company Togg.
Sagi Haviv

Sagi Haviv · CC BY-SA 4.0
- Name
- Sagi Haviv
- Born
- 1974
- Birthplace
- Kibbutz Nachshonim, Israel
- Education
- The Cooper Union
- Occupation
- Partner at Chermayeff & Geismar & Haviv
- Known for
- Graphic designer
- Nationality
- Israel
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Sagi Haviv (born 1974) is a New York graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv. Called a "logo prodigy" by The New Yorker, and a "wunderkind" by Out magazine, he is best known for having designed the trademarks and visual identities for brands and institutions such as Discovery, Inc.'s online streaming service Discovery+, the United States Olympic & Paralympic Museum, the US Open tennis tournament, Conservation International, Harvard University Press, L.A. Reid's Hitco Entertainment, and tech and electric car company Togg.
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In this article
Key facts
Key facts
• Native Name — שגי חביב • Name — Sagi Haviv • Born — 1974 • Birthplace — Kibbutz Nachshonim, Israel • Education — The Cooper Union • Occupation — Partner at Chermayeff & Geismar & Haviv • Known for — Graphic designer
Biography
Biography
Haviv was born in Nachshonim, Israel, where he spent his early life. He studied at the Telma Yelin art high school in Givataim. In 1996, Haviv moved to New York. He studied graphic design at The Cooper Union School of Art where he earned a Bachelor of Fine Arts. Haviv joined Chermayeff & Geismar in 2003. There he created Logomotion, a ten-minute motion graphics tribute to the firm’s famous logos, which was exhibited in New York (2003), at Corcoran Gallery of Art in Washington, D.C. (2004), at the Ginza Graphic Gallery in Tokyo (2005), at Centro in Mexico City (2006), and at the Pera Museum in Istanbul (2007). In 2006 Haviv became a partner at Chermayeff & Geismar. In 2013, his name was added to the company's masthead, making it Chermayeff & Geismar & Haviv. He has since developed institutional and corporate identities, print and motion graphics, and art in architecture for a diverse array of clients worldwide. Haviv’s motion graphics work includes the main titles for PBS documentary series Carrier and Circus, and a typographic animation for Alicia Keys and Youssou N’dour’s 2009 performance at The Black Ball.
Logos designed
Logos designed
• Illustration — Discovery+ logo designed by Sagi Haviv • Illustration — The logo for Conservation International designed by Sagi Haviv. • Illustration — The logo for Harvard University Press, designed by Sagi Haviv. • Illustration — Logo for L.A. Reid's Hitco Entertainment designed by Sagi Haviv • Illustration — U.S. Open Tennis Championships designed by Sagi Haviv • Illustration — logo for Togg electric car and tech company designed by Sagi Haviv
Published books
Published books
In 2011, he co-authored with Tom Geismar and Ivan Chermayeff the book Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar. The book was published by Print magazine's book imprint. In 2018, he co-authored Identity: Chermayeff & Geismar & Haviv. The book was published by Standards Manual.
Published articles
Published articles
Haviv has written on the topic of identity design for Creative Review, Domestika, Print magazine, Computer Arts, and D&AD
Teaching
Haviv teaches corporate identity design at The School of Visual Arts in New York City. He has also taught online courses on logo design for Skillshare and Domestika.
Conferences and awards chairing
Conferences and awards chairing
Haviv has spoken about logo design at the Adobe Max Creativity Conference, TEDx, the AIGA, the HOW Design Conference, the Brand New Conference, Princeton University, the Onassis Foundation, the American Advertising Federation, Columbia Business School, Creative Mornings, and Collision. He has served as jury chair for the Clio Awards and the Art Directors Club and was the jury president for the 2019 D&AD Awards.
Awards
Awards
In 2004, Haviv received the Tokyo Type Directors Club award for Logomotion, for which he also won an award from the New York Art Directors Club.
Notes from the source article
Cited by Wikipedia
Notes from the source article
These works are cited by the source article, in its own numbering. They are recorded as its citations, not as sources VALÉORINE has verified.
- 1.Domestika. The Expert: Sagi Haviv. YouTube.
- 2.Chermayeff & Geismar & Haviv. www.cghnyc.com.
- 3.Famous Graphic Designer – Sagi Haviv. logoreviews.org.
- 4.Racic, Monica. Designers & Books. The New Yorker. 15 February 2011.
- 5.Out Magazine Taste Makers Issue 2009.
- 6.UnderConsideration
- 7.Museum unveils new logo | Olympic Hall of Fame. United States Olympic & Paralympic Museum. May 13, 2020.
- 8.US Open Tennis announces new logo
- 9.Print Magazine on Haviv's Conservation International rebrand
- 10.Our New Logo For The Next 100 Years announced by Harvard University Press
- 11.Hot Togg Time Machine.
- 12.Sagi Haviv Faculty Listing School of Visual Arts SVA NYC. School of Visual Arts SVA New York City.
- 13.Logomotion. YouTube.
- 14.Sagi Haviv January 2009 Issue Graphic Design USA. 2010-07-26.
- 15.Elliott, Stuart. News From the Advertising Industry (Published 2013). The New York Times. Mar 31, 2013.
- 16.Carrier . The Film. www.pbs.org.
- 17.PBS Credits for Circus
- 18.Great Balls of Video. Print. Nov 18, 2009.
- 19.LaBarre, Suzanne. NBC And Pan Am Designers On How They Made Some Of The World's Most Iconic Logos. Fast Company. Oct 12, 2011.
- 20.Identity: Chermayeff & Geismar & Haviv. Standards Manual.
- 21.Adobe MAX 2020 Creativity Conference | Review on demand. www.adobe.com.
- 22.TEDx Penn. YouTube.
- 23.Diversity, Equity, Inclusion. AIGA | the professional association for design.
- 24.Sagi Haviv at HOW Design Live.
- 25.BNCAMS16_Day1_05_SagiHaviv. Nov 7, 2018.
- 26.April 21 Lunch & Learn: Sagi Haviv. Ticketleap.
- 27.Columbia Business School Brite '19 speakers.
- 28.Sagi Haviv | Manifesto Reading | CreativeMornings/NYC. CreativeMornings.
- 29.Collision | Toronto, June 21-24, 2021 | "North America's fastest-growing tech conference". Collision.
- 30.The One Club / ADC Annual Awards - Archive of Past Winners. www.oneclub.org.
- 31.Graphic Design Jury | 2019 D&AD D&AD Awards Winners. www.dandad.org.
- 32.Sagi Haviv - SVA. School of Visual Arts | SVA | New York City.
- 33.Designing Brand Symbols - Principles & Process of Making Logos that Last. Oct 22, 2019.
- 34.What is a Graphic Designer? | Blog. Domestika.
- 35.How To Create A Logo That Lasts. 5 January 2022.
- 36.Working Together, Apart: Reinventing Relationships Between Teams and Clients.
- 37.not found. Print.
- 38.Is design a human practice?. D&AD.
- 39.December 2019, Tom May06. Computer Arts celebrates 300 issues of world-changing design. Creative Bloq. 6 December 2019.
Bibliography printed in the source article · 22
- America250 New York Times
- What to Get America for her 250th birthday? A Brand New Logo. Fast Co. Design
- America has a 250th birthday coming up, and that birthday now has a logo, Boston Globe
- Warner Bros. Discovery Gets a Modern New Logo in Fast Co. Design
- Chermayeff & Geismar & Haviv’s striped logo for the US Olympic and Paralympic Museum takes the form of an “abstract flame” on ItsNiceThat.com
- How Sagi Haviv collaborates to build iconic brands on Wix's Shaping Design
- How to Create a Logo That Lasts on Creative Review
- Clio Awards interview with Sagi Haviv
- Heller, Steven. I Heart Design (2011) Massachusetts: Rockport,
- How To Design A Logo by Sagi Haviv in Bloomberg Businessweek How To Issue, 2012
- What A Campaign Logo Is Really Saying in Bloomberg Politics
- Campaign Logos in Review, NBC
- US Open Tennis rebrand review on DesignBoom
- A Conversation with Sagi Haviv on Graphic Design USA
- Interview with Haviv on Bloomberg Businessweek
- Excerpt of Identify in Fast Co. Design
- Interview with The Futur
- Interview with the Art Director's Club
- Interview With Sagi Haviv on Logo Design Love
- The Best And Worst 2016 Campaign Logos, Bloomberg Politics
- Haviv profile on Designers & Books
- Interview With Sagi Haviv on the Logo Geek Podcast
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The Encyclopedia exists whether or not anything is for sale. Corrections are recorded rather than overwritten, and every version of this record is kept. Published 16 August 2026.
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