Rod Campbell

Campbell Books (as it became in 1989) was sold in 1995 to Macmillan Publishers.

Campbell's most famous work is Dear Zoo, first published in 1982. Campbell says that he was inspired by seeing other early lift-the-flap books, such as Spot the Dog, and wanted to incorporate the flaps into a story so that they made sense. He then thought of explorers sending animals to zoos years ago in crates, and hit upon the structure of each flap being a container holding a different animal. Popular among the under 5s in Britain, the book has been translated into Albanian, Arabic, Bengali, Chinese, Persian, French, Gujarati, Hindi, Panjabi, Portuguese, Russian, Simplified Chinese, Somali, Spanish, Turkish, Urdu, and Vietnamese, as well as being published in a number of formats and alongside various merchandise. A spin-off Christmas title, Dear Santa, was first published in 2004 and follows the same format, with different gifts being considered by Santa hidden under flaps. In 2017, the 35th anniversary of Dear Zoo was celebrated through a partnership with London Zoo and the publication of an Anniversary Edition in a slipcase format.

• Dear Zoo • Dear Santa • ABC Zoo • Oh Dear! • It's Mine! • I'm Hungry! • I Won't Bite! • Baby's Busy Book • My Presents • Noisy Farm • Farm 123 • Farm Babies • Buster's Day • Buster's Zoo • Here's Buster, But Where's Teddy? • Buster Goes To Playschool • Buster Gets Dressed • Buster Keeps Warm • Buster's Bedtime • The Pop-Up Farm • The Pop-Up Jungle