Luke Booth

Booth studied Product Design at the Central Saint Martins (CSM) in London. He won a Starpack Gold star for the BevBax food and drink carrier that rips open into a tray. In 2011 Booth set up P4CK with Eves.

Co-founders of P4CK, Booth and Eves appeared on BBC's Dragons' Den Episode 11 Series 10. The pair faced a grilling by the Dragons and originally pitched for £50,000 funding for 10% equity. Theo Paphitis liked the idea and said that he was willing to back the idea, giving Booth and Eves £50,000 for 30% equity in their business.

Flexicarry- Food carrier, supplied flat. Internationally patented; uses 40% less raw material than a card carrier and balances with 1, 2, 3 or 4 pints. Health and safety accredited for stadia. BevBax- Carry food and drink in one hand. Bax- retail packaging employing cardboard sleeve and bag, reducing packaging weight, High visibility shelf presence, Can be used where foil wrap or vacuum pack are required. • Illustration — Carrybar Carrybar- P4CK launched its new drinks carrier, the CarryBar, at the Twickenham stadium on Saturday 17 November, at the QBE Internationals; England v. Australia match. Can carry four pints of beer. Some 100,000 carriers were produced by Benson Group with Guinness and Greene King IPA branding. The Carrybar employs a central bar mechanism, and uses 33% less material than a comparable product. • Illustration — A 3-sided Christmas cracker. 3-Sided Christmas cracker