Ford Lio Ho Motor

• Name — Ford Lio Ho Motor Company, Ltd. as seen in 2013 • Type — Joint venture • Hq Location City — Zhongli District, Taoyuan City • Hq Location Country — Taiwan • Key People — Chen Wenfang (general manager) Alvin Liu (vice president) • Industry — Automotive • Products — Automobiles • Owner — Ford Motor Company (70%) Liou-ho Spinning (30%)

The company began operations in 1973, assembling Ford models including the Cortina, Escort, and Granada. In 1974 assembly of the Philippine-made Ford Fiera AUV began, although sales were slow as it was more expensive than its more comfortable Japanese competitors. In the 1980s, it began assembly of Mazda-based models, such as the Laser (Mazda 323), Telstar (Mazda 626) and Festiva (Mazda 121). • Illustration — 1990s Taiwan Ford Laser Nobel The Taiwan-built Laser hatchback was exported to Canada in the late 1980s, badged as the Mercury Tracer. Former Ford models unique to Taiwan include the "Ford Tierra", based on the Mazda 323 sedan, later rebadged as the facelifted Ford Laser in other Asian markets, the "Ford Activa", a rebadged Mazda 323 sedan and hatchback, and the "Ford Mondeo Metrostar" which later also sold in China, based on the European Mondeo sedan. Taiwan-market Ford and Mazda vehicles include locally assembled Ford Mondeo, Ford Focus, Ford Fiesta, Ford Escape, Mazda3, Mazda5, and Mazda Tribute. Also, all 2007 model year Asia/Pacific (except Chinese and South Korean markets) Ford Escapes are assembled by Ford Lio Ho. The Taiwan-assembled Mondeo is also exported to China and Saudi Arabia. After the ban on diesel-engined passenger cars was lifted in Taiwan in 2004, Ford Lio Ho became the first local manufacturer to build a diesel car. This was a diesel Focus, introduced in August 2007. Before Ford divested Jaguar and Land Rover in 2008, and significantly reduced share-holding of Mazda in 2010, the Taiwanese units of these brands were organised under Ford Lio Ho.

• C — 福特六和汽車 • P — Fútè Liùhé Qìchē • Tp — Fútè Liòuhé Cìche • H — Fuk-thi̍t Liuk-fò Hi-chhâ • Poj — Hok-te̍k Lio̍k-hô Khì-chhia Ford Lio Ho Design Technology Centre or Ford Design & Research Centre was built and established by the end of 2002 in Taipei. The Design Technology Centre was in charge of products sold mainly within the Asian Pacific markets including Australia, New Zealand, Philippines, Thailand, Malaysia, Singapore, Taiwan, United Arab Emirates, Middle East, Saudi Arabia, Japan, China, and Russia. Noticeable products include the 2005 Ford Equator Concept which later spawned the Asian Pacific Ford Escape (ZC), Ford Tierra, Ford Ixion, Ford Mondeo M2000 facelift, Ford Mondeo Metrostar, Ford Escape ZC extensive facelift, Ford Explorer and Ford i-Max. With the i-Max being one of the latest products designed by Lio Ho, the Design Technology Centre was shut down due to the one Ford strategy.

• Illustration — Ford Tierra Aero • Illustration — Ford Mondeo Metrostar V6 • Illustration — Ford Escape (ZC) • Illustration — Ford Ixion • Illustration — Ford Escape (ZD) • Illustration — Ford I-Max • Illustration — Ford Focus • Illustration — Ford Escort