YG Plus
YG Plus Inc. (previously Phoenix Holdings Inc.) is a South Korean publicly traded media and advertising company acquired by YG Entertainment in November 2014. In 2019, the company entered the music distribution industry and also engages in production, distribution, and licensing of merchandise related to music artists.
YG Plus
- Name
- YG Plus Inc.
- Founded
- 2014
- Headquarters
- Seoul
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wikidata · Q21057587 · wikipedia · YG Plus
In this article
Key facts
Key facts
• Name — YG Plus Inc. • Native Name — YG 플러스 • Former Name — Phoenix Holdings Inc. • Type — Public • Industry — * Advertising • Media • Music • Hq Location City — 07326 10, Gukjegeumyung, Yeongdeungpo, Seoul • Hq Location Country — South Korea • Key People — Choi Sung-jun (CEO) Yang Min-seok (chairman of the board of directors) • Products — * Advertising • Media • Music • Operating Income — * (2022) • (2021) • Revenue — * (2022) • (2021) • Net Income — * (2022) • (2021) • Assets — * (2022) • (2021) • Parent — YG Entertainment • Subsidiaries — see list • Website — ygplus.com
History
History
YG Entertainment acquired Phoenix Holdings, a public relations company from Bongwan Group, in November 2014 and rebranded it as YG Plus. Yang Min-suk, the younger brother of YG Entertainment founder Yang Hyun-suk, was appointed as the company's CEO, with YG Entertainment owning 38.6% of the company's shares. In 2019, the company entered the music distribution industry. On January 27, 2021, it was revealed that Hybe Corporation, and its technology subsidiary, Weverse Company (formerly beNX) invested 70B KRW (~63M USD) in the company, acquiring 17.9% of the company in a merchandising and distribution deal that would see YG Entertainment's artists join Weverse in return. In March 2021, Choi Sung-jun was appointed as the new CEO while Yang Min-suk was appointed as the executive director for the company. On September 23, 2025 Hybe sold its entire 7.67% stake in YG Plus for a total of 38.22 billion won (approx. USD $27 million). HYBE's total ownership in the YG Entertainment thus reduced to 10.23% from 17.9% as it still maintains a position through subsidiary Weverse.
Present
Present
South Korean • YG Entertainment • The Black Label • Hybe Corporation • Big Hit Music • Source Music • ADOR • Pledis Entertainment • Belift Lab • JTBC (select releases only) • Paktory Company • BPM Entertainment
Former
Former
• HYPLE (moved to NHN Bugs)
Moonshot
Moonshot
Moonshot (stylized in all lowercase) is a cosmetics brand launched by YG on October 2, 2016. Developed with China's Huanya Group and in partnership with the cosmetics manufacturing company COSON, the brand is named after Apollo 11's historical 1969 landing on the Moon. Its cosmetics are manufactured in South Korea and sold online as well as in-store in Samcheong, where according to Paik Ho-jin, an employee of the brand, Chinese shoppers account for 40-50% of the customers. As part of YG's partnership with French luxury conglomerate LVMH, Moonshot was launched at 11 Sephora stores in Singapore and at 13 Sephora stores in Malaysia on September 24, 2015.
Nona9on
Nona9on
Nona9on is a luxury street-wear brand founded in early 2012 by YG and Samsung’s textile subsidiary company Cheil Industries. It operates through secondary retailers and pop-up stores, such as its first pop-up at Apgujeong’s Galleria Department Store. Following its domestic success, the clothing line also quickly sold out in its first international pop-up stores in 10 Corso Como shops in Milan, as well as other locations in Shanghai and Hong Kong. The brand plans to open a pop-up store at JayCo in Taiwan. It often features Bobby & B.I from iKon and Lisa from Blackpink in their commercials and promotions.
YG Sports
YG Sports
YG Golf Academy was established in March 2015, by acquisition of G-AD Communication, a golf agency that handled notable professional South Korean golfers such as Kim Hyo-joo, with YG Plus' aims to expand into golf businesses. Leading golf coach Han Yeon-hee was recruited as the head instructor of the academy. In January 2017, it was renamed as YG Sports to expand into sports businesses.
YG Studioplex
YG Studioplex
YG Studioplex (stylized in all caps) is a TV drama production company jointly established by YG and Barami Bunda Inc. in April 2017. The studio will "specialise in the production of Korean Wave contents" and enter the global market. The studio was preceded by YG's attempts to get involved in the content production industry, following in the footsteps of SM Entertainment's SM C&C and CJ E&M (now CJ ENM)'s Studio Dragon. In 2016, YG participated in a joint production with NBCUniversal by investing in SBS's Moon Lovers: Scarlet Heart Ryeo. Since then, YG has also actively recruited program directors (PD) from various terrestrial broadcasters, including Producer Park Hong-kyun, who worked on MBC's Queen Seondeok and The Greatest Love.
Works
Works
• I Picked Up a Celebrity on the Street (oksusu, 2018, co-produced with BaramiBunda inc) • Love Alert (MBN, 2018, co-produced with Big Ocean E&M and Excel Investment) • Mr. Queen (tvN, 2020, co-produced with Studio Dragon and Crave Works) • Joseon Exorcist (SBS, 2021, co-produced with Crave Works and Lotte Cultureworks) • Dr. Brain (Apple TV+, 2021, co-produced with Kakao Entertainment, Bound Entertainment and Dark Circle Pictures)
Uncore
Uncore
Uncore is a South Korean record label and entertainment agency. It was founded on November 28, 2024 as an independent label under SLL and YG Plus.
Seoul Music
Seoul Music
SEOUL MUSIC is YG Plus' brand for music promotion and distribution, which started in June 2019 after it took over the operation of social media accounts of the now-defunct sister label HIGHGRND.
KPlus
KPlus
KPlus (formerly YG K+) is a partnership between YG and Chorokbaem Media as a Korean model management company. As of 2014, KPlus model agency housed over 170 models, including Kang Seung-hyun, Park Hyeong-seop, Lee Sung-kyung, Nam Joo-hyuk, Jang Ki-yong, Sandara Park, and Choi Sora. Since the partnership, KPlus models have appeared in YG recording artists' music videos, as well as YG-owned brands' advertisement campaigns. YG has also reportedly provided YG K+ models with roles in TV dramas, notably Nam Joo-hyuk in Who Are You: School 2015 and Lee Sung-kyung in It's Okay, That's Love, and have formally transitioned models to their acting division. In May 2022, Chorokbaem Media acquired 50% of the company's shares. On August 22, 2022, it was announced that the company would change its name from YGKPLUS to KPLUS after the acquisition, while still collaborating with YG in the future.
Institutional history
Dated record
Institutional history
The full dated record · 2 entries
2014
YG Plus established.
2014
YG Plus is recorded from 2014.
Places
Named by the record
Places
Only places the record itself states, plotted where the house gazetteer settles their coordinates. Nothing is inferred from a name or a nationality.
- South Korea
Named but not plotted · 1
YG Plus is associated with South Korea.
Country
Literature
Scholarly footprint
A count of publications is evidence of attention, not of standing, and is given here only as a measure.
Text attribution
Licensing
Text attribution
Part of the biographical narrative on this page reuses licensed material. Its origin, revision and licence are recorded here.
The biographical narrative on this page is based on the Wikipedia article YG Plus, revision 1360906591 (EN edition), by its contributors. VALÉORINE has edited that text and built its own documentary record around it. The reused material is available under CC BY-SA 4.0, and this page's reuse of it is offered under the same licence. Everything else on this page — the chronology, the holdings, the evidence, the plates and the connections — is VALÉORINE's own record. Sources and licences.
Notes from the source article
Cited by Wikipedia
Notes from the source article
These works are cited by the source article, in its own numbering. They are recorded as its citations, not as sources VALÉORINE has verified.
- 1.YG PLUS, INC. (A037270). July 17, 2024.
- 2.YG PLUS - Company Profile and News - Bloomberg Markets.
- 3.YG Plus. Financials - YG PLUS.
- 4.YG Plus. YG Plus Ownership Structure.
- 5.Cha, Jun-ho. Lessons learned from Blackpink label's M&A flops. Korea Economic Daily. July 29, 2021.
- 6.Yoo, Yoon-Jeong. 보광, 실적 악화일로…홍석규 회장, 계열사 지분 잇따라 처분. ChosunBiz.
- 7.Min-Suk Yang, YG Entertainment Inc: Profile and Biography.
- 8.Hwang, Hye-jin. 빅히트 측 "YG에 700억 규모 투자 단행, 음반음원 유통 사업 협업"(공식). Newsen. January 27, 2021.
- 9.Alexei Barrionuevo. BTS' Label Big Hit Entertainment Buys Stake in K-Pop Rival YG Entertainment. Microsoft News. January 28, 2021.
- 10.Sung-Jun Choi, YG Plus: Profile and Biography - Bloomberg Markets.
- 11.Dalugdug, Mandy. HYBE sells $27m stake in rival YG Entertainment’s YG Plus subsidiary. Music Business Worldwide. 2025-09-24.
- 12.CHOSUNBIZ. Hybe sells 7.67% stake in YG Plus but keeps partnership via Weverse Company. 2025-09-23.
- 13.Moonshot Cosmetics Official Website.
- 14.YG Entertainment and Samsung's Cheil Industries Partners to Launch New Global Fashion Line. Enews World.
- 15.YG Entertainment's fashion venture. The Korea Times. October 13, 2014.
- 16.South Korean pop culture taking Asia by storm. Nikkei Asia. January 8, 2015.
- 17.Won, Jeon. YG, 골프사업 본격 진출… '김효주 소속사 인수'. March 3, 2015.
- 18.Shin, Chang-beom. The Chosun Ilbo. January 31, 2021.
- 19.[단독]YG스튜디오플렉스 설립…CJ-SM 이어 '드라마 韩流' 빅뱅. April 27, 2017.
- 20.Naver. SLL, YG 플러스와 손잡고 신규 레이블 '언코어' 설립. December 12, 2024.
- 21.SEOUL MUSIC / 서울뮤직. SEOUL MUSIC - Introduction. YouTube. YG Plus, Inc. June 18, 2019.
- 22.Pyo, Jae-min. YG, 모델 업계 진출.K플러스와 손잡았다. OSEN. February 18, 2014.
- 23.Kim, Mi-hwa. Nate News. July 7, 2015.
- 24.초록뱀미디어, Yg 케이플러스 인수 "소속 아티스트 400명 규모 대형 기획사 도약".
- 25.초록뱀미디어, Yg 케이플러스 인수 "소속 아티스트 400명 규모 매머드급 K-엔터사 탄생". 26 May 2022.
- 26.초록뱀미디어, Yg 케이플러스 인수 "400명 규모 매머드급 K-엔터사 탄생".
- 27.YG 쏙 뺐다…케이플러스로 사명 변경 [공식]. 스포츠동아. 2022-08-22.
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It is classified as talent agency, record label and public company. Its recorded field of business is advertising industry, mass media and music industry.
The Encyclopedia exists whether or not anything is for sale. Corrections are recorded rather than overwritten, and every version of this record is kept. Published 14 August 2026.
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