Tommy Roberts
Thomas Steven Roberts (6 February 1942 – 10 December 2012) was an English designer and fashion entrepreneur who operated independent retail outlets including pop art boutique, Mr Freedom, and the 1980s decorative arts and homewares store, Practical Styling. Roberts's shops sold designs worn as stagewear by Jimi Hendrix, Elton John, Mick Jagger and David Bowie. In the mid-1970s, he was the manager of the pub rock group Kilburn & the High Roads fronted by Ian Dury.
Also recorded as Thomas Stephen Roberts · Thomas Roberts · Thomas Steven Roberts
Tommy Roberts
- Born
- 1942
- Died
- 2012 · Canterbury.
- Occupation
- businessperson · designer
- Education
- Goldsmiths and University of London
- Languages
- English
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wikidata · Q7819809
In this article
Early life
Early life
Later in life, Roberts promoted sales of collectibles, artefacts and furniture through London outlets Tom-Tom and Two Columbia Road.
Roberts was raised in Forest Hill and Deptford, London, UK, and attended Goldsmiths Art College. In the early 1960s, he collected antiques and operated espresso bars. He opened his first boutique, Kleptomania, at 10 Kingly Street, just off Carnaby Street, in 1966.
Boutiques
Boutiques
In 1969, Roberts took over a hippy outlet called Hung on You, operated by the fashion designer Michael Rainey at 430 King's Road in World's End, Chelsea. With Trevor Myles, Roberts reopened the premises as Mr Freedom with a pop art concept using bright colours and designs by a team including Pamla Motown. In December 1970, Roberts and Myles moved Mr Freedom to larger premises in Kensington, selling comic-strip clothes with kitsch homewares and "fun furniture". In the basement was restaurant Mr Feed'Em. In 1971, Cecil Beaton included Mr Freedom garments in the exhibition Fashion: An Anthology. After the closure of Mr Freedom in 1972, Roberts opened the boutique City Lights Studio in Covent Garden. Among its customers was David Bowie, who wore a City Lights suit in photographs included in his 1973 album, Pin-Ups. Around this time, Roberts provided advice and a lawyer to Vivienne Westwood and Malcolm McLaren, who had taken over 430 King's Road and opened a store called Let It Rock.
Antiques, furniture and collectibles
Antiques, furniture and collectibles
In the late 1970s, Roberts operated in the antique trade. In 1981, he and partner Paul Jones opened a homewares and furniture outlet called Practical Styling at Centre Point on St. Giles High Street, Central London. Identified as pioneering "high-tech" design, Practical Styling caught the post-modern spirit of the times as exemplified by Memphis Group and fused it with British kitsch and American hardware, selling day-glo coloured metal dustbins, diner crockery, luncheonette fittings and rolls of carousel flooring as well as yellow and black vinyl stools, Bakelite telephones, palette-shaped coffee tables and plastic poodle lamps. From 1995, Roberts sold original art and design collectibles at his store, Tom-Tom. In 2001, Roberts opened Two Columbia Road in Hackney, east London, selling contemporary furniture and artefacts. He retired in the middle of the same decade.
Legacy
Mr Freedom, a design product sold through Roberts's boutiques has appeared at auction. Marc Bolan's Mr Freedom jacket was featured in a Christie's popular culture and entertainment sale in June 2011. Paul Smith contributed the foreword to a book about Roberts's life and career, Mr Freedom – Tommy Roberts: British Design Hero, by Paul Gorman, published in July 2012.
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Text attribution
Part of the biographical narrative on this page reuses licensed material. Its origin, revision and licence are recorded here.
The biographical narrative on this page is based on the Wikipedia article Tommy Roberts (designer), revision 1374154066 (EN edition), by its contributors. VALÉORINE has edited that text and built its own documentary record around it. The reused material is available under CC BY-SA 4.0, and this page's reuse of it is offered under the same licence. Everything else on this page — the chronology, the holdings, the evidence, the plates and the connections — is VALÉORINE's own record. Sources and licences.
Notes from the source article
Cited by Wikipedia
Notes from the source article
These works are cited by the source article, in its own numbering. They are recorded as its citations, not as sources VALÉORINE has verified.
- 1.Tommy Roberts. The Daily Telegraph. 13 December 2012.
- 2.Mr Freedom – Tommy Roberts: British Design Hero by Paul Gorman. Publisher: Adelita 2012.
- 3.The Look: Adventures In Rock & Pop Fashion by Paul Gorman. Publisher: London, Adelita Ltd, 2006
- 4.Diane Solway. Modern English. Wmagazine. Condé Nast. May 2012.
- 5.Tommy Roberts obituary, The Guardian, 18 December 2012
- 6.Swinging Sixties by Christopher Breward, David Gilbert and Jenny Lister. Publisher: V&A 2006.
- 7.Contemporary Decorative Arts from 1940 to the Present Day by Philippe Garner. Publisher: Phaidon 1980.
- 8.Re-make/Re-model: Art, Pop, Fashion & The Making Of Roxy Music 1953–1972 by Michael Bracewell. Publisher: Faber & Faber 2007.
- 9.70s Style & Design by Kirsty Hislop and Dominic Lutyens, Thames & Hudson, 2009. 978-0500514832
- 10.Alastair Best. Title: Waiter! There's a Pop movement in my soup!. VADS – The online resource for visual arts. VADS. 2008.
- 11.Fashion: An anthology by Cecil Beaton, [catalogue of an exhibition held at the Victoria and Albert Museum, October 1971 – January 1972] Publisher: Victoria and Albert Museum, 1971
- 12.Any Day Now: David Bowie The London Years (1947–1974) by Kevin Cann. Publisher: Adelita Ltd, 2010.
- 13.The England's Dreaming Tapes by Jon Savage. Publisher: Faber & Faber, 2009.
- 14.Street Style: British Design In The 80s by Catherine McDermott. Publisher: Rizzoli Intl Pubns, 1987.
- 15.Marsh, Madeleine. Spirit of the Beehive. The Independent. 14 September 1997.
- 16.Mr. Freedom (F.1969).
- 17.Marc Bolan.
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Died at
1- CanterburyPlace
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The Encyclopedia exists whether or not anything is for sale. Corrections are recorded rather than overwritten, and every version of this record is kept. Published 17 August 2026.
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