Threshold Records

Threshold was distributed by Decca Records in the UK and by London Records in the United States. The first band to be signed up on this label were Westcountry rockers Asgard in 1972 who released two singles from their album, In the Realm of Asgard. Genesis, encouraged by Mike Pinder, also considered signing with the label in 1970. According to Tony Banks, they recorded a version of "Looking for Someone", a song which later appeared on their second album Trespass, but shelved it due to a mistake in the organ performance toward the end which Pinder argued did not demand another take. Bassist John Lodge produced the band Trapeze for the Threshold label. The rock sextet Providence also recorded for Threshold. After 1976, the Moody Blues went back to having their albums manufactured by Decca Records (and later PolyGram and Universal Records), but the Threshold company and logo were maintained over the years as a means of selling their records through their own record shop in Cobham, Surrey, which closed its doors to the public in February 2011. A Blue plaque was placed on the site on 13 December 2024 by Cobham Heritage. There was also a Threshold record shop in Swindon, England in the late 1970s. The Moody Blues subsequent albums, up to and including 1999's Strange Times, were branded 'in association with Threshold Records'.

• Parent — Decca Records, London Records • Founder — The Moody Blues

• White label with blue logo in box with "DISTRIBUTED BY LONDON" at top of label • White label with magenta (singles) or dark purple (albums) logo at top of label • Blue label with multi-colour logo swirling from the inner edge of the label to the outer edge • Black logo at bottom of Polydor labels • Custom labels were also used for some releases, such as The Moody Blues' Long Distance Voyager release.