Spider-Man and Friends

• Name — Spider-Man and Friends • Type — Children action figures • Inventor — Marvel Comics • Company — Toy Biz • Country — United States • From — 2003 • To — 06 • Materials — Plastic • Features — Marvel Universe

• Spider-Man • Spider-Girl • Wolverine • Hulk • Captain America • Thor • Cyclops • Iron Man • The Thing • Mister Fantastic • Storm • Iceman • Colossus • The Beast

• Rhino • Lizard • Green Goblin • Doctor Octopus

• Silver Surfer • Aunt May • Punisher • Sandman • Electro • Notes

The Spider-Man and Friends line ceased production at the end of 2006, when all toy licenses for Marvel Comics characters passed from Toy Biz to Hasbro; the final wave of figures was released in December 2006. Hasbro would however release a handful of products under the Spider-Man and Friends name from 2006 to 2008, such as unsold leftover Toybiz figures, singing "Itsy Bitsy Spider-Man" and "Hulkey Pokey Hulk" plush dolls, a "My First Spider-Man" action figure and some plush dolls.

Hasbro later carried over the concept of Marvel characters for the preschool set with a new line of action figures called Marvel Super Hero Squad, which debuted in January 2007. Featured characters in Wave 1 include Archangel, Colossus, Captain America, Magneto, Sabretooth, Cyclops, Wolverine, and Hawkeye. Wave 2 included Hulk, Wasp, Iron Man, Thor, Daredevil, Elektra, Punisher, and Ghost Rider. Super Hero Squad figures were much smaller than their Spider-Man and Friends predecessors, and are comparable in size and design to a similarly preschool-specific line of Star Wars toys already produced by Hasbro. In 2009, a full-length animated series based on the toy line debuted on Cartoon Network, titled The Super Hero Squad Show. Unlike the original toy line, which was primarily aimed at preschool-aged children, the animated series targeted a broader audience of children aged 6-11. Additionally, because the television rights to Spider-Man were owned by Sony Pictures Television at the time, the character did not appear in the series, although he was featured within the franchise's video game and online adaptations.

While Marvel Super Hero Squad has been discontinued as of 2013, Hasbro continued the concept of Marvel characters for the preschool set with Marvel Super Hero Adventures (2017-2020), which spawned its own short animated short-form series. Disney Jr. would later follow suit with two full-length animated shows, Spidey and His Amazing Friends (2021–present) and Iron Man and His Awesome Friends (2025–present), with Hasbro handling tie-in merchandise. Three days before the latter series premiered, on August 8, 2025, Avengers: Mightiest Friends was announced and is slated to premiere in 2027. Two Spidey and Iron Man: Avengers Team-Up! specials were also announced that day to serve as backdoor pilots for the upcoming series. The first special premiered on October 16, 2025, while a second Halloween-themed special will premiere in Fall 2026.