Sid Mashburn

Mashburn grew up in Brandon, Mississippi in a Southern Baptist family. He identifies as a "good faith Christian". He was influenced in his lifelong love of watches by his father, who was a watch collector. His grandparents were the proprietors of Collier's Cash & Carry in the neighboring town of Pelahatchie, a store which sold clothing and home goods. Mashburn hoped to attend college in New York at FIT or Parsons, but attended Ole Miss at the encouragement of his father and earned a bachelor's degree in English in 1983.

When Mashburn and his wife were first dating, she worked for Vogue and introduced him to a contact with a new mail-order catalog, J.Crew. Mashburn became its first menswear designer, and designed one of its earliest classics, the barn jacket. Ralph Lauren later recruited him to design for Polo Ralph Lauren. He then worked for Tommy Hilfiger, and finally Lands' End. Sid and Ann launched his namesake label in 2007 in Atlanta. Ann Mashburn launched her eponymous women's line in 2010. The Mashburn brand has brick-and-mortar stores in Atlanta, Charlotte, Houston, Dallas, Houston, Nashville, New York City, the Georgetown neighborhood of Washington D.C., and Los Angeles, with Sid Mashburn stores next to Ann Mashburn stores, but not sharing the same space. The brand's concept store in Atlanta's Westside Provisions district carries its children's line, Kid Mashburn.