Shoichi Aoki
Shoichi Aoki is a former computer programmer, now Japanese photographer, and creator of the magazines STREET, TUNE, and FRUiTS. He also subsequently created the Fruits and Fresh Fruits (collections of Japanese street fashion) photo books as a way of offering his photos to the foreign market.
Shoichi Aoki
- Born
- 1955
- Occupation
- photographer
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Shoichi Aoki is a former computer programmer, now Japanese photographer, and creator of the magazines STREET, TUNE, and FRUiTS. He also subsequently created the Fruits and Fresh Fruits (collections of Japanese street fashion) photo books as a way of offering his photos to the foreign market.
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wikidata · Q7500136 · wikipedia · Shoichi Aoki
In this article
Life and work
Life and work
Aoki was born in Tokyo. He went abroad in the 1980s, where he first started taking photos of London's nonconforming street fashion scene. Aoki then moved back to Tokyo, where he started STREET magazine in 1985. He began documenting street fashion in Tokyo's fashionable Harajuku area in the mid-1990s when he noticed a marked change in how young people dressed. Rather than following European and American trends, people were customizing elements of traditional Japanese dress—kimono, obi sashes, and geta sandals—and combining them with handmade, secondhand, and alternative designer fashion in an innovative DIY approach to dressing. In 1997, Aoki founded the monthly magazine FRUiTS, now a cult fanzine with an international following, to record and celebrate the freshness of fashion in Harajuku.
Magazines
Magazines
• STREET (began in 1985) • FRUiTS. (began in 1997) • TUNE (began in 2004) •.RUBY (began in 2012)
Life and career
Dated record
Life and career
The full dated record · 1 entries
1955
Shoichi Aoki was born on 1 January 1955.
Books
• Fruits. Phaidon, 2001.. • Fresh Fruits. Phaidon, 2005.. • Street London 1985-1996. 2017.
Primary material
Documents and archives
authority record
- Wikidata, structured authority record Q7500136: Shoichi Aoki
General reference · Wikidata
reference work
- “Shoichi Aoki”, English Wikipedia, consulted as further reading
Reputable secondary · Wikipedia
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Cited by Wikipedia
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authority record
Secondary witnessreference work
Secondary witness
The Encyclopedia exists whether or not anything is for sale. Corrections are recorded rather than overwritten, and every version of this record is kept. Published 18 August 2026.
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