Scooter Braun

He retired from artist management in 2024. A Grammy Award nominee, Braun is also the founder of Schoolboy Records, co-founder of investment firm TQ Ventures and Mythos Studios, and founder of Ithaca Holdings, whose 2019 acquisition of Big Machine Records led to a dispute with Taylor Swift until 2025. He was also the executive producer for the FX channel comedy series Dave (2020–2023).

• Name — Scooter Braun • Birth Name — Scott Samuel Braun • Born — 18 June 1981 • Birthplace — New York City, U.S. • Boards — Hybe America • Title — Founder of School Boy Records and co-founder of Raymond-Braun Media Group (RBMG) • Organization — Hybe, SB Projects, TQ Ventures • Occupation — * Record executive • businessman • investor • Children — 3 • Years Active — 2003–present • Label Name — * Big Machine • RBMG • SB Projects • School Boy • Website — http: scooterbraun.com

Braun was born in New York City to Conservative Jewish parents, Ervin and Susan (Schlussel) Braun. Ervin's parents emigrated to the US from Hungary in 1956. Ervin was raised in Queens, New York City and became a dentist and high school basketball coach. Susan Braun was an orthodontist. After the couple married, they settled in Cos Cob, Connecticut. Scooter Braun has four siblings. He attended Greenwich High School, where he was on the school basketball team and was elected class president. Braun attended Emory University in Atlanta where he played basketball and began using the first name Scooter but he left school to pursue his music career.

Braun began organizing parties while studying at Emory. In 2002, Braun was hired to plan after-parties in each of the five cities on the Anger Management Tour, which featured Ludacris and Eminem. He subsequently met Jermaine Dupri, the founder of So So Def Records, who offered him a job as So So Def's executive director of marketing. Events organized by Braun in this era included parties for the 2003 NBA All-Star Game and after-parties for Britney Spears' 2004 Onyx Hotel Tour. Braun left So So Def in 2005, and a few weeks later brokered a $12 million campaign deal between Ludacris and Pontiac. After the Pontiac deal, Braun was hired as an entertainment consultant for the Atlanta Hawks. In 2008, Braun scouted Bieber, then 13, after accidentally clicking on a YouTube video of Bieber singing. Braun urged Bieber's mother, Pattie Mallette, to bring her son to Atlanta to record demos and meet R&B singer Usher. He eventually convinced them to move permanently from Canada to the US. Both Usher and Justin Timberlake expressed interest in signing Bieber, who ultimately signed with Island Def Jam in partnership with Raymond-Braun Media Group (RBMG), a joint venture between Braun and Usher. Braun signed Ariana Grande to his management label in 2013. Braun also managed Psy, Tori Kelly, Carly Rae Jepsen, Martin Garrix, Kanye West, Black Eyed Peas, David Guetta, Lil Dicky, and others. He acquired half of the management companies of Jason Owens’ Sandbox Entertainment, Morris Higham, Brandon Creed, Troy Carter, and a partnership with Future and Drake. In 2024, he retired from artist management to focus on the HYBE-America CEO role. Starting in 2021, Braun was chief executive officer (CEO) of Hybe America, the North American subsidiary of South Korean entertainment company Hybe Corporation until he moved to a board member and senior advisor role in 2025.

In 2007, Braun established SB Projects, an entertainment and marketing company that encompassed ventures including Schoolboy Records, SB Management, and Sheba Publishing, a music publishing firm. The group also included RBMG, a joint venture between Braun and Usher. School Boy Records was founded as a joint venture with Universal Music Publishing Group. In early 2013, Braun signed Ariana Grande. SB Projects has handled television campaigns, branding, music-licensing deals, and tour sponsorships, including Bieber's Calvin Klein endorsement for the 2016-2017 Purpose World Tour. The company also brokered a partnership between Kanye West and sneaker brand Adidas. • Illustration — Braun (left) onstage at TechCrunch Disrupt SF 2019 with Matthew "Nadeshot" Haag and TechCrunch Editor Jordon Crook

In 2018, The New York Times reported that Braun had joined David Maisel, founding chairman of Marvel Studios, to form Mythos Studios to produce comic book movie franchises in live-action and animated formats.

Braun is a partner in the investment firm TQ Ventures. He was an early investor in Uber, Spotify, Waze, DropBox, Pinterest, Lyft, Ro, Noom, Liquid I.V., among others. The acquisition of his holdings company, Ithaca, brought Braun's net worth beyond $1 billion in 2021.

Braun hosted a fundraiser for Hillary Clinton at his home in 2015. In 2019, he hosted a fundraiser for the Kamala Harris 2020 presidential campaign. He supported developer Rick Caruso in the 2022 Los Angeles mayoral election. During the Gaza war, Braun expressed support for both the release of Israeli hostages and relief for Palestinians. In December 2023, he spoke at a rally in Tel Aviv's Hostages Square and featured the mother of an Israeli hostage in a video posted to his Instagram calling for the music industry to spread awareness on the issue.

Braun is involved in various charities, including the Braun Family Foundation. He also assists with his brother Adam's charity, Pencils of Promise. Billboard reported that as of 2017, Braun—along with his then-clients and companies—had granted more wishes for the Make-A-Wish Foundation than any other organization in the history of the foundation. He received the Humanitarian Award at the 2016 Billboard Touring Awards for his philanthropic support of Pencils of Promise, the Make-A-Wish Foundation, and Fuck Cancer. Braun and actor George Clooney held significant roles in March for Our Lives and aided in fundraising efforts behind the scenes. In 2017, Braun was an organizer of Hand in Hand, a telethon which raised $55 million for relief efforts related to Hurricane Harvey and Hurricane Irma. Braun coordinated the charity single "Stuck with U" by Justin Bieber and Ariana Grande, which benefited the First Responders Children's Foundation to fund grants and scholarships for children of first responders and healthcare workers who worked on the front lines during the pandemic. In 2023, Braun joined the board of directors of the Make-A-Wish Foundation. In March 2024, Braun launched a fundraising project with Care.org and the Hostages and Missing Families Forum in Israel.

In 2013, Braun began dating Yael Cohen. The couple wed on July 6, 2014, in Whistler, British Columbia, Canada, at Cohen's parents' house. They had a son in 2015, another son in 2016, and a daughter in 2018. Braun filed for divorce in July 2021, which was finalized in September 2022. By June 2025 Braun was in a relationship with actress Sydney Sweeney.

• Year(s) — Title — Notes — Credited as • 2011 — Never Say Never — Documentary — Producer • 2014–2018 — Scorpion — TV series — Executive producer • 2015 — Jem and the Holograms — Film — Musical producer • 2016 — Radio Disney Music Awards — TV show — Creative executive producer • 2020 — Karma — TV series — Co-creator • 2020–2022 — Dave — TV series — Executive producer