Ruth Kedar
Ruth Kedar (born 27 January 1955) is a Brazilian-born artist and designer, best known for designing the Google logo that was displayed from May 31, 1999 to September 1, 2015. Larry Page and Sergey Brin were looking at designers to design their logo and website and Kedar was asked to present them with some preliminary design ideas. They liked her approach and design style, and she was hired to design both.
Ruth Kedar
Eric Muller · Kedardesigns.com · CC BY-SA 4.0
- Name
- Ruth Kedar
- Born
- 27 January 1955
- Birthplace
- Campinas, Brazil
- Known for
- Graphic design, Art
- Education
- Technion, Stanford University
- Nationality
- Brazil · Israel
- Occupation
- designer
- Fields
- graphic design
- Languages
- Portuguese
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Ruth Kedar (born 27 January 1955) is a Brazilian-born artist and designer, best known for designing the Google logo that was displayed from May 31, 1999 to September 1, 2015. Larry Page and Sergey Brin were looking at designers to design their logo and website and Kedar was asked to present them with some preliminary design ideas. They liked her approach and design style, and she was hired to design both.
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In this article
Biography
Biography
The design was accepted due to its playful design, the customized Catull typeface and unique visual expression.
Este trabalho está relacionado ao Duolog Deck desenvolvido por Ruth Kedar como um projeto pessoal.
Ruth Kedar
Key facts
Key facts
• Name — Ruth Kedar • Born — 27 January 1955 • Birthplace — Campinas, Brazil • Known for — Graphic design, Art • Education — Technion, Stanford University • Notable Works — Google Logo
Background
Background
Born in Campinas, São Paulo, Brazil, she moved to Israel where she received a degree in Architecture from the Technion - Israel Institute of Technology. She moved to the US to attend the Stanford University master's Program in Design.
Career
Career
Her master's thesis was on playing card design, and she was commissioned by Adobe Systems to be one of the designers of the Adobe Deck, a promotional deck of playing cards produced in 1988. She went on to design the award-winning Analog Deck and Duolog Deck. She was a visiting art professor at the Stanford Art Department from 1988 to 1999. It was while at Stanford that she was commissioned to design the Google logo. Ruth practices the Martial Art of Aikido and holds the rank of Godan, 5th degree black belt. She teaches Aikido at Aikido West in Redwood City, CA. As an artist, Ruth is experimental by nature, and her work is drawn from personal stories about her life journey. Kedar often revisits and revises early artworks, injecting them with new life and new meaning. She calls this process "conversations with my younger self".
Identity
Identity
Ruth Kedar is recorded as designer.
Life and career
Dated record
Life and career
The full dated record · 1 entries
1955
Ruth Kedar born at Campinas.
Literature
Scholarly footprint
A count of publications is evidence of attention, not of standing, and is given here only as a measure.
Notes from the source article
Cited by Wikipedia
Notes from the source article
These works are cited by the source article, in its own numbering. They are recorded as its citations, not as sources VALÉORINE has verified.
- 1.Fiegerman, Seth. Google's original logo designer reflects on a 'bittersweet' run. Mashable. 2 September 2015.
- 2.Paget, Ian. Designing the Google Logo - An interview with Ruth Kedar. Logo Geek. 21 April 2019.
- 3.Zjawinski, Sonia. The Brains Behind Google's Primary Logo. Wired Magazine. 16 January 2000. 1059-1028.
- 4.Lenssen, Philipp. Ruth Kedar On Designing the Google Logo. Google Blogoscoped. 14 January 2008.
- 5.Muller, Marion. From the Middle Ages to the Computer Age Playing Cards Have Not Changed Their Colors or Their Concepts. Fast Fonts. International Typeface Corporation. Spring 1990.
- 6.Analog & Duolog by Ruth Kedar. DXPO Playing Cards.
- 7.Analog. Kedar Designs.
- 8.Duolog. Kedar Designs.
- 9.Stanford. Professional Artists Bring Skills to Classroom. Stanford University News Service. 1 March 1993.
- 10.Ruth Kedar. Aikido West.
- 11.About The Artist Ruth Kedar. www.ruthkedar.com.
References
Citations
References
Each reference names the institution holding it, so a reader may go to the document itself.
reference work
Secondary witnessreference work
Secondary witness
The Encyclopedia exists whether or not anything is for sale. Corrections are recorded rather than overwritten, and every version of this record is kept. Published 16 August 2026.
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