Ray Kay
Olsen (born 10 July 1978), known professionally as Ray Kay, is a Norwegian director and photographer who is currently based in Los Angeles. He is a music video and advertising director. Kay mostly directs music videos and has worked with artists such as Cher, Britney Spears, Lady Gaga, Justin Bieber, Jessie J, Nelly Furtado, Beyoncé Knowles, Destiny's Child, Gloria Estefan, Steven Tyler, Enrique Iglesias, Adam Lambert, Cheryl Cole, Alesha Dixon, Diddy, Willow Smith, Amerie, Sean Paul, Christina Milian, The-Dream, Backstreet Boys, Melanie C, Ciara, Snoop Dogg, and Ghostface.
Also recorded as Reinert K. Olsen
Ray Kay

Chris Ronald Hermansen / Nordiske Mediedager · Nordiske Mediedager 2010 · CC BY-SA 2.0
- Name
- Ray Kay
- Occupation
- Music video, film and advertising director, photographer
- Born
- 10 July 1978
- Birth Name
- Reinert K.
- Birthplace
- Haugesund, Norway
- Nationality
- Norway
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In this article
Biography
Biography
He also photographs fashion stills and album covers, and has directed advertisements for brands such as Pepsi, AT&T, Mango and KFC. His music videos have won several awards, including MTV Video Music Awards (USA), MuchMusic Video Awards and ZTV Awards. He will make his feature directorial debut with "Paranormalcy", a fantasy film based on the New York Times bestselling book by Kiersten White. He is currently developing the project with Gil Adler.
Key facts
Key facts
• Name — Ray Kay • Years Active — 1996–present • Occupation — Music video, film and advertising director, photographer • Born — 10 July 1978 • Birth Name — Reinert K. Olsen • Birthplace — Haugesund, Norway
2015
2015
• Taio Cruz – "Do What You Like"
2014
2014
• Adelén – "Olé" • Justin Morelli – "Nobody Like Me" • Hunter Hayes – "Invisible"
2013
2013
• Madcon featuring Kelly Rowland – "One Life" • Madcon featuring Stori – "Say Yeah" • Toni Braxton and Babyface – "Hurt You" • Austin Mahone featuring Flo Rida – "Say You're Just a Friend" • Cher – "Woman's World" • Lara Scandar – "Falling Out of Love" • Lara Scandar – "Chains" • Emblem3 – "Chloe (You're the One I Want)" • Erika Jayne featuring Flo Rida – "Get It Tonight" • Lara Scandar – "Taalou Ghannou"
2012
2012
• Girls Aloud – "Something New" • Havana Brown featuring Pitbull – "We Run the Night" • Adam Lambert – "Better Than I Know Myself" • Aura Dione – "Friends" • Nelly Furtado – "Parking Lot" • Madcon – "In My Head" • Meital featuring Sean Kingston – "On Ya"
2011
2011
• Jessie J – "Domino" • Aura Dione – "Geronimo" • Gloria Estefan – "Wepa" • Kristian Valen – "Letting Go" • Steven Tyler – "(It) Feels So Good" • Britney Spears – "Till The World Ends" • Slimmie Hendrix – "Stuntman" • Bera – "My Favourite Things" • Victoria Krutoy – "No Breaking Me Down"
2010
2010
• Willow Smith – "Whip My Hair" • Flo Rida featuring Akon – "Who Dat Girl" • James Blunt – "Stay the Night" • Jeremih featuring Ludacris – "I Like" • Alesha Dixon – "Drummer Boy" • Range featuring Rick Ross – "Ghetto Dance" • Orianthi – "Shut Up & Kiss Me" • Sean Kingston featuring Justin Bieber – "Eenie Meenie" • Benny Benassi featuring Kelis, apl.de.ap and Jean Baptiste – "Spaceship" • Victoria Krutoy – "Falling" (co-directed by Sequoia B) • Justin Bieber featuring Ludacris – "Baby" • Alex Gardner – "I'm Not Mad" • Shontelle – "Licky (Under the Covers)"
2009
2009
• Cheryl Cole – "Fight For This Love" • Adam Lambert – "For Your Entertainment" • Mini Viva – "I Wish" • Lara Scandar – "Mission is You" • Mini Viva – "Left My Heart in Tokyo" • Sean Paul – "So Fine" • Amerie – "Why R U" • Kristinia DeBarge – "Goodbye" • Paradiso Girls featuring Eve and Lil Jon – "Patron Tequila" • RichGirl – "He Ain't Wit Me Now (Tho)" • Chrisette Michele featuring Ne-Yo – "What You Do" • Jada – "American Cowboy" • Flipsyde – "When It Was Good" • Chrisette Michele – "Epiphany" • Ryan Star – "Last Train Home" • The-Dream – "Rockin' That Thang" • Enrique Iglesias featuring Ciara – "Takin' Back My Love" • Christina Milian – "Us Against The World"
2008
2008
• Trey Songz – "Last Time" • Sean Kingston featuring Juelz Santana and Élan – "There's Nothin'" • Kat DeLuna featuring Busta Rhymes and Don Omar – "Run The Show" • Sirens featuring Najee – "Club LA LA" • Jordin Sparks – "One Step at a Time" • Donnie Klang featuring Diddy – "Take You There" • Lady Gaga – "Poker Face" • Jadakiss featuring Ne-Yo- "By My Side" • LMFAO – "I'm in Miami Bitch" • Mira Craig – "I'm The One"
2007
2007
• LAX Gurlz – "Forget You" • Beyoncé – "Freakum Dress" • Sterling Simms – "Nasty Girl" • Pittsburgh Slim – "Girls Kiss Girls" • Jagged Edge featuring Ashanti and Jermaine Dupri – "Put a Little Umph in It" • The-Dream featuring Fabolous – "Shawty Is a 10" • Backstreet Boys – "Inconsolable" • Lucy Walsh – "So Uncool" (version 2) • I Nine – "7 Days of Lonely" • Johnta Austin – "The One That Got Away"
2006
2006
• Ghostface Killah featuring Ne-Yo – "Back Like That" • Christina Milian featuring Young Jeezy – "Say I" • Black Buddafly featuring Fabolous – "Bad Girl" • Nick Lachey – "What's Left of Me" • Cassie – "Me & U" • Nick Lachey – "I Can't Hate You Anymore" • Monica featuring Dem Franchise Boyz – "Everytime Tha Beat Drop" • One Chance featuring D4L – "Look at Her" • Johnta Austin featuring Jermaine Dupri – "Turn It Up" • Paula DeAnda – "Walk Away (Remember Me)" • Stacie Orrico – "So Simple" • Jamelia – "Beware of the Dog" • Fantasia featuring Big Boi – "Hood Boy"
2005
2005
• Mark Morrison featuring Tanya Stephens – "Dance For Me" • Melanie C – "Next Best Superstar" • Natalie – "Goin' Crazy” • Pretty Ricky – "Grind With Me" • Mario – "Here I Go Again" • Frankie J – "How To Deal" • Teairra Mari – "Make Her Feel Good" • Mashonda ft Snoop Dogg – "Blackout" • Pretty Ricky – "Your Body"
2004
2004
• 2Play – "It Can't Be Right" • Monroe – "Smile" • Kleen Cut – "Hands Up" • Shifty – "Slide Along Side" • Sirens – "Baby (Off The Wall)" • Christina Milian featuring Joe Budden – "Whatever U Want" • Nivea featuring Lil Jon and Youngbloodz – "Okay" • Raghav – "Attraction / Angel Eyes" • Destiny's Child featuring T.I. and Lil Wayne – "Soldier" • Duchess – "Come Check My Style" • Rouge – "Don't Be Shy" • Trick Daddy featuring Lil' Kim and Cee-Lo – "Sugar (Gimme Some)"
2003
2003
• Anne Lingan – "Kicking You Out" • Venke Knutson – "Panic" • Kurt Nilsen – "She's So High" • Melanie C – "Yeh Yeh Yeh" • Speedway – "Save Yourself" • Lene V – Ad spots • Black Diamond Brigade – "Black Diamond" • Winta featuring Anton Gordon – "Hot Romance (Rok With U)" • Coree – "I Don't Give a Damn" • Winta – "I Want You"
2002
2002
• Equicez – "Live from Passit" • Lene V – Ad spot • Paperboys – "Barcelona" • Sport 1 – Ad spots • D'lay – "Run Away" • Ann-Louise – "Can You Tell Me" • Winta – "Emotions" • Gil Bonden – "Shine" • D'sound – "Do I Need a Reason"
2000
2000
• Voodoobeats – "The One"
Text attribution
Licensing
Text attribution
Part of the biographical narrative on this page reuses licensed material. Its origin, revision and licence are recorded here.
The biographical narrative on this page is based on the Wikipedia article Ray Kay, revision 1375297627 (EN edition), by its contributors. VALÉORINE has edited that text and built its own documentary record around it. The reused material is available under CC BY-SA 4.0, and this page's reuse of it is offered under the same licence. Everything else on this page — the chronology, the holdings, the evidence, the plates and the connections — is VALÉORINE's own record. Sources and licences.
Notes from the source article
Cited by Wikipedia
Notes from the source article
These works are cited by the source article, in its own numbering. They are recorded as its citations, not as sources VALÉORINE has verified.
- 1.Norske Ray Kay regisserer comeback-videoen til Cher.
- 2.Britney Spears - till the World Ends.
- 3.Lady Gaga - Poker Face.
- 4.Justin Bieber f/ Ludacris - Baby.
- 5.Nelly Furtado – Parking Lot. YouTube cbignore.
- 6.Beyonce - Freakum Dress.
- 7.Destiny's Child - Soldier.
- 8.Gloria Estefan - Wepa.
- 9.Steven Tyler "It Feels So Good".
- 10.Enrique Iglesias ft Ciara - Takin' Back My Love.
- 11.Adam Lambert - for Your Entertainment.
- 12.Cheryl Cole- Fight for This Love. www.raykay.com.
- 13.Alesha Dixon - Drummer Boy.
- 14.Willow Smith - Whip My Hair.
- 15.Amerie - Why R U.
- 16.Christina Milian - Say I.
- 17.The Dream - Rockin' That Thang.
- 18.Ray Kay's website http://www.raykay.com
- 19.I'm shooting an AT&T commercial in Miami today.
- 20.http://www.vg.no/musikk/artikkel.php?artid=10098271 VG newspaper article: Ray Kay's video for Britney Spears "Till The World Ends" wins MTV Awards
- 21.https://www.variety.com/article/VR1118041213 Variety.com news article on Paranormalcy and Ray Kay
Bibliography printed in the source article · 42
- VG.no: Ray Kay's videos viewed more than 1 Billion times
- VG.no: Ray Kay and Britney on the TTWE video
- MTV.com: Britney shoots TTWE video with Ray Kay
- MTV.com: Adam Lambert about the Ray Kay video
- VG.no: Ray Kay directs Adam Lambert
- 730.no: Adam Lambert & Ray Kay
- 730.no: Ray Kay was right – Cheryl Cole is #1 in UK
- 730.no: Ray Kay & Cheryl Cole
- MTV.com: Interview with Ray Kay for MTV Awards
- Db.no: Ray Kay nominated for four MTV Awards
- VG.no: Four MTV award nominations for Ray Kay
- Db.no: Ray Kay and Lady Gaga at MTV Awards after party
- VG.no: Ray Kay at Amanda show
- VG TV: Ray Kay wants to direct feature
- 730.no: Ray Kay & Mini Viva
- VG.no: Ray Kay & Lady GaGa win Best Video Award
- 730.no: Lady GaGa & Ray Kay
- Side2.no: Lady GaGa & Ray Kay
- H-avis: Enrique, Ciara & Ray Kay
- 730.no: Enrique, Ciara & Ray Kay
- VG.no: Enrique, Ciara & Ray Kay
- Side2.no: Enrique, Ciara & Ray Kay
- 730.no: Enrique, Ciara & Ray Kay
- RapUp.Com: On set of The Dream's "Rockin'" video
- VG.no Backstreet Boys & Ray Kay
- Dagbladet.no: Beyonce & Ray Kay
- VG.no: Beyonce & Ray Kay
- Dagbladet.no: Nick Lachey & Ray Kay
- RapUp.com: On set with Christina Milian & Ray Kay
- 730.no: Christina Milian & Ray Kay
- Toya's World: Christina Milian & Ray Kay
- Giant Magazine: Christina Milian & Ray Kay
- Side2.no: Christina Milian & Ray Kay
- 730.no: Ray Kay & Christina Milian
- Side2.no: Ray Kay stories & pictures
- VG.no: Ray Kay set pictures
- 730.no: Ray Kay on TV2
- 730.no: #1 on YouTube
- 730.no: Ray Kay & Jadakiss
- VG.no: Diddy & Ray Kay
- VG-TV: Mira Craig and Ray Kay
- Curiousartist.com: Ray Kay interview
The Encyclopedia exists whether or not anything is for sale. Corrections are recorded rather than overwritten, and every version of this record is kept. Published 16 August 2026.
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