Priscilla Shunmugam
Priscilla Tsu-Jyen Shunmugam (born 17 July 1981) is a Malaysian-Singaporean womenswear designer. She is the founder and designer of the womenswear label Ong Shunmugam. Her company is named after the surnames of her Chinese mother and Indian father.
Priscilla Shunmugam
- Born
- 1981
- Occupation
- fashion designer
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Priscilla Tsu-Jyen Shunmugam (born 17 July 1981) is a Malaysian-Singaporean womenswear designer. She is the founder and designer of the womenswear label Ong Shunmugam. Her company is named after the surnames of her Chinese mother and Indian father.
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In this article
Early life
Early life
Her clothes have featured in Paris Fashion Week and stocked in Pixie Market, a New York based company.
Shunmugam was born in Kuala Lumpur, Malaysia, to a Chinese mother and an Indian father. At age 20, she was accepted to read law at the National University of Singapore. Upon graduation in 2006, Shunmugam worked briefly as a lawyer before leaving the profession. In 2008, she spent a year in England, where she studied dressmaking and pattern cutting.
Career
Career
She returned to Singapore in 2009, and launched the debut Ong Shunmugam collection, Orientalism, in December 2010. Guardianship, a collection of modern cheongsams, followed in September 2011. The name of the company is an amalgamation of the surnames of her Chinese mother and Indian father. Shunmugam has stated that the transition from law to fashion was a "very hard time" as she made a lot less than as a lawyer initially, though she has since broke even and has become more comfortable financially. In May 2012, Shunmugam was invited by the National Museum of Singapore to present a public lecture as part of its landmark In The Mood For Cheongsam exhibition. "Cheongsam, Dim Sum or Me?" explored the cheongsam's history through several identity changes in the context of Singapore's past, present and future. Shunmugam and the Guardianship cheongsams were also featured in the Museum-produced book of the same name. In August 2012, Shunmugam was the only woman in fashion to be featured in Style Magazine Singapore's 10th Anniversary's list of The New Guard – a shortlist of “game-changers and taste-makers doing things their way”. In November 2012, she was voted Singapore Designer of the Year at the 2012 Elle Awards in Singapore. In 2015, she was named as Her World magazine's Young Woman Achiever. In 2020, she announced the launch of her first overseas boutique but it was shut due to COVID-19 even before it was officially opened to the public. Ong is said to be a "leading figure in the Asian design community", whose brand is inspired by the "cultural complexities of Malaysia and Singapore." In mid-2024, she collaborated with The Coconut Club, a Food and Beverage establishment, on a fashion collection.
Controversy
Controversy
In March 2022, Shunmugam had made racist remarks during an online panel discussion entitled "ACMTalks" organised by the Asian Civilisations Museum during 2021. She has since apologized for these comments, accepting that her comments were "clumsy, hurtful and insensitive".
Life and career
Dated record
Life and career
The full dated record · 1 entries
1981
Priscilla Shunmugam was born on 17 July 1981.
Primary material
Documents and archives
reference work
- “Priscilla Shunmugam”, English Wikipedia, consulted as further reading
Reputable secondary · Wikipedia
authority record
- Wikidata, structured authority record Q7245625: Priscilla Shunmugam
General reference · Wikidata
Notes from the source article
Cited by Wikipedia
Notes from the source article
These works are cited by the source article, in its own numbering. They are recorded as its citations, not as sources VALÉORINE has verified.
- 1.Inside the life of local fashion designer Priscilla Shunmugam. Her World Singapore. 2017-10-18.
- 2.Inside the life of local fashion designer Priscilla Shunmugam. Her World Singapore. 2017-10-18.
- 3.Ethnic Gone Global: Ong Shunmugam. PEAK Singapore. 2015-09-04.
- 4.Tan, Julianne. Dreams Woven From Lace & Batik. POSKOD.SG.
- 5.Asril, Celine. Priscilla Tsu-Jyen Shunmugam. TimeOut Singapore.
- 6.The Fall and Rise of Legal Education in Singapore. Simon Chesterman. 2017-12-12.
- 7.Zhang, Weifang. 5 questions with designer Priscilla Shunmugam. TODAY Online.
- 8.Tan, Julianne. Dreams Woven From Lace & Batik. POSKOD.SG.
- 9.Inside the life of local fashion designer Priscilla Shunmugam. Her World Singapore. 2017-10-18.
- 10.How To Sell A $1,000 Cheongsam. 8days.
- 11.Tan, Manel. In The Spotlight: In The Mood For Cheongsam. LifestyleAsia.
- 12.Lee, Chor Lin. In The Mood For Cheongsam: A Social History. 2012. 978-9814260923.
- 13.Ho, Charmaine. The New Guard. xinmsn.
- 14.Salimat, Shah. Celebrities and fashion mavens honoured at ELLE Awards 2012. xinmsn.
- 15.Hermes. Lunch With Sumiko: Designer Priscilla Shunmugam is in the mood for fashion The Straits Times. www.straitstimes.com. 2017-10-15.
- 16.How this Singapore designer turned her quarantine into a productive 'workcation'. CNA Luxury.
- 17.Lai, Rosana. Destination by design: How Southeast Asia’s culture and textiles shaped fashion brand Ong Shunmugam. Tatler Asia.
- 18.Izzati, Iman. The Coconut Club Unveils Latest Collaboration With Ong Shunmugam. ELLE Singapore. 2024-05-28.
- 19.Chai, Amanda. Fashion designer Priscilla Shunmugam gets flak for 'insensitive' ethnic comments. The Straits Times.
- 20.'It was clumsy, hurtful, insensitive': Ong Shunmugam founder sorry for saying Chinese women 'progressed faster' than others. AsiaOne. 2022-03-26.
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General reference
The Encyclopedia exists whether or not anything is for sale. Corrections are recorded rather than overwritten, and every version of this record is kept. Published 16 August 2026.
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