Pops Loves Kawaii Stuff

• Ja Kanji — おじさんはカワイイものがお好き。 • Ja Romaji — Ojisan wa Kawaii Mono ga Osuki • Genre — Comedy

• Type — manga • Author — Tsutomu • Publisher — Flex Comix • Imprint — Polaris Comics • Magazine — Comic Polaris • First — July 6, 2017 • Volumes — 12

• Type — drama • Director — Izuru Kumasaka • Writer — Fumi Tsubota • Music — Akihiro Manabe • Studio — * Daiei TV • ytv • Network — NNS (ytv, Nippon TV) • First — August 13, 2020 • Last — September 10, 2020 • Episodes — 5

• Type — tv series • Title — Uncle's Obsession with Cute Things • Director — Tomoe Makino • Writer — Yū Sato • Music — Arisa Okehazama • Studio — Liden Films • Licensee — Crunchyroll • Network — Tokyo MX, ytv, BS Asahi • First — October 4, 2026 • Last — scheduled Uncle's Obsession with Cute Things is a Japanese manga series written and illustrated by Tsutomu. It has been serialized online via Flex Comix's Comic Polaris website since July 2017 and has been collected in twelve tankōbon volumes. A television drama adaptation aired from August to September 2020, and an anime television series adaptation produced by Liden Films is set to premiere in October 2026.

Mitsutaka Oji is a handsome 42-year-old man. However, he harbors a secret: he likes small and cute things, particularly the mascot character Pagtaro, which is a secret he struggles to keep.

• Mitsutaka Oji • Kenjiro Tsuda (voice comic), Kazuyuki Okitsu (anime) • Hidekazu Mashima • Oji is a 41-year-old salaryman and the chief manager of section 1 in his company. He secretly loves cute things, especially the mascot character Pagtaro, but hides it from others. • Masumi Nii • Ayumu Murase (anime) • Taiyu Fujiwara • Masumi is Oji's nephew from the United States who moves in with him to pursue his dreams of becoming a manga artist. • Wataru Naruto • Takuya Satō (voice comic), Yuki Kaji (anime) • Renn Kiriyama • Naruto is the chief manager of section 2 at Oji's company. He views Oji as a rival and attempts to sabotage his reputation. He secretly loves cats and is unsuccessful in getting close to them. • Kenta Kawai • Takuya Eguchi (anime) • Kawai is man who Oji meets. Like Oji, he also loves cute things, especially the mascot series Bear's School. • Tsubasa Imai • Rio Moriko • Kaori Maeda (anime) • Miu Tomita • Moriko is a subordinate under Oji's division. • Miku Usuma • Miharu Hanai (anime) • Ayu Manaka • Usuma is a subordinate under Oji's division. • Haruo Kiba • Satoshi Niwa (anime) • Ron Mizuma • Kiba is a subordinate under Oji's division. • Hoho Takebayashi • Mie Sonozaki (anime) • Mirai Yamamoto • Takebayashi is Oji's ex-wife and former boss. • Tōji Furū • Masakazu Sato • Pugtaro • Miyu Tomita (anime) • Bosskichi • Fūka Izumi (anime) • Anne • Yurie Funato (anime) • Carrie • Asami Tano (anime) • Greapy • Hinata Satō (anime)

Written and illustrated by Tsutomu, Pops Loves Kawaii Stuff began serialization on Flex Comix's Comic Polaris website on July 6, 2017. Its chapters have been collected into twelve tankōbon volumes as of August 2026.

A television drama adaptation was announced on June 26, 2020. Directed by Izuru Kumasaka and written by Fumi Tsubota, the series aired on the Platinum Night Thursday Drama F programming block on ytv, Nippon TV and their affiliates from August 13 to September 10, 2020.

An anime television series adaptation was announced on November 8, 2025. The series is produced by Liden Films and directed by Tomoe Makino, with Yū Sato handling series composition, Tomomi Kimura designing the characters, and Arisa Okehazama composing the music. It is set to premiere on October 4, 2026, on Tokyo MX and other networks. the opening theme song is "LIKE³" performed by Yusei Yagi, and the ending theme song is 4='Precious Neighborhood' performed by Kaori Maeda. Crunchyroll will stream the series under the title Uncle's Obsession with Cute Things.

In commemoration of the release of its fourth volume on April 15, 2020, a voice comic adaptation was released on BookLive's YouTube channel on April 10. It featured the voice performances of Kenjiro Tsuda and Takuya Satō.