Phyllis Fraser
Phyllis Cerf Wagner (born Helen Brown Nichols; April 13, 1916 – November 24, 2006), also known as Phyllis Fraser, was an American socialite, writer, publisher, and actress. She was a co-founder of Beginner Books.
Also recorded as Helen Brown Nichols · Phyllis Cerf Wagner
Phyllis Fraser

Los Angeles Times · CC BY 4.0
- Name
- Phyllis Fraser
- Birth Name
- Helen Brown Nichols
- Born
- 13 April 1916
- Birthplace
- Kansas City, Missouri, U.S.
- Died
- 24 November 2006
- Place of death
- New York City, U.S.
- Known for
- Winds of the Wasteland
- Occupation
- * Socialite
- Full name
- Helen Brown Nichols.
- Nationality
- United States
- Honours
- Rachel Carson Award
- Languages
- English
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In this article
Key facts
Key facts
• Name — Phyllis Fraser • Birth Name — Helen Brown Nichols • Born — 13 April 1916 • Birthplace — Kansas City, Missouri, U.S. • Died — 24 November 2006 • Place of death — New York City, U.S. • Other Names — Phyllis Cerf Wagner • Known for — Winds of the Wasteland • Occupation — * Socialite • writer • publisher • actress • Children — 2; including Christopher Cerf • Relatives — Ginger Rogers (cousin) Vinton Hayworth (uncle)
Early life
Early life
Fraser was born Helen Brown Nichols in Kansas City, Missouri. Her mother was Verda Virginia Clendenin (née Owens), daughter of Walter and Saphrona Owens (née Ball), who were of Welsh ancestry. Her two maternal aunts were Jean Owens, wife of radio actor Vinton Hayworth (uncle of Rita Hayworth), and Lela (Owens) McMath, mother of Ginger Rogers. Not long after her birth, her mother moved to Oklahoma City, where Fraser resided until age 16.
Hollywood
Hollywood
At 16, she went to live with her aunt, Lela, and first cousin, Virginia, a dancer, in California. There, Virginia, who had become actress Ginger Rogers, thought up Helen's new (professional) name and introduced her to the Hollywood scene. Between 1932 and 1939, Phyllis Fraser appeared in several movies, most notably Winds of the Wasteland (1936) with John Wayne and Little Men (1934). In 1932, Fraser had a role, later deleted, in the RKO film Thirteen Women.
New York
New York
In 1939, she left Hollywood for New York City to pursue a career in advertising at McCann Erickson. Soon after her arrival, she was introduced by The New Yorker editor Harold Ross to publishing magnate and Random House co-founder (and future What's My Line? panelist) Bennett Cerf, whom she married on September 17, 1940. They had two sons, Christopher Cerf, an author and composer-lyricist who has contributed numerous songs to Sesame Street, and Jonathan Cerf, the author of Big Bird's Red Book and the 1980 world champion of Othello, the board game. She wrote The ABC and Counting Book, a children's book, and co-founded Beginner Books, which is the Random House imprint for young children, along with Ted Geisel, more often known as Dr. Seuss, and his wife Helen Palmer Geisel. After Cerf's death on August 27, 1971, she married former New York City mayor Robert F. Wagner, Jr. on January 30, 1975. They remained married until Wagner died on February 12, 1991. She lived for the last half of the twentieth century, with each of her husbands, in a five-floor townhouse at 132 East 62nd Street. Despite an undistinguished façade, Denning & Fourcade did the décor. "It’s cozy and grand at the same time, but not elaborately fussy," said real estate agent John Glass in 2007 while the townhouse was for sale for $9.9 million.
Death
Death
Fraser died on November 24, 2006, in New York, following complications from a fall. She was 90 years old.

Betty Furness (left) and Phyllis Fraser, both age 16, with newly approved contracts, Los Angeles
Los Angeles Times
Places
Named by the record
Places
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- New York City
Named but not plotted · 1
Kansas City.
Birth place
Text attribution
Licensing
Text attribution
Part of the biographical narrative on this page reuses licensed material. Its origin, revision and licence are recorded here.
The biographical narrative on this page is based on the Wikipedia article Phyllis Fraser, revision 1353735174 (EN edition), by its contributors. VALÉORINE has edited that text and built its own documentary record around it. The reused material is available under CC BY-SA 4.0, and this page's reuse of it is offered under the same licence. Everything else on this page — the chronology, the holdings, the evidence, the plates and the connections — is VALÉORINE's own record. Sources and licences.
Notes from the source article
Cited by Wikipedia
Notes from the source article
These works are cited by the source article, in its own numbering. They are recorded as its citations, not as sources VALÉORINE has verified.
- 1.Born April 13, 1916, as per Social Security Death Index under the name Phyllis C Wagner
- 2.People: "Chris & Genevieve Cerf: She's Throwing Off Her Chains, but the Yoke Is on Him" By Laura H. Stevenson October 06, 1975
- 3.Rogers, Ginger. Ginger: My Story. HarperCollins Publishers: New York, NY (1991). p. 108.
- 4.Abelson, Max. "Wendy's Warren". The New York Observer. February 12, 2007; retrieved September 27, 2007
- 5.Lyman, Rick. Phyllis Cerf Wagner, 90, Socialite and Collaborator With Dr. Seuss, Dies. The New York Times. November 26, 2006.
- 6.Phyllis Cerf Wagner, 90; writer, actress and N.Y. City socialite. Los Angeles Times. November 27, 2006.
References
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Secondary witness
The Encyclopedia exists whether or not anything is for sale. Corrections are recorded rather than overwritten, and every version of this record is kept. Published 27 August 2026.
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