Per Holknekt
Per Olof Holknekt (born 27 April 1960) is a Swedish fashion designer and entrepreneur. He is also the founder of several magazines and companies, the most successful of which is the clothing company Odd Molly.
Also recorded as Per Olof Holknekt
Per Holknekt

Frankie Fouganthin · CC BY-SA 4.0
- Name
- Per Holknekt
- Born
- 27 April 1960
- Birthplace
- Falun, Sweden
- Occupation
- Fashion designer
- Known for
- Odd Molly, Svea
- Full name
- Per Olof Holknekt.
- Nationality
- Sweden
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Per Olof Holknekt (born 27 April 1960) is a Swedish fashion designer and entrepreneur. He is also the founder of several magazines and companies, the most successful of which is the clothing company Odd Molly.
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Note VALÉORINE
Per Holknekt was a businessperson, consultant and editor-in-chief, among other activities, of Swedish nationality. The businessperson was born Per Olof Holknekt in Falun.
Composed from admitted, traceable facts · 26 September 2026
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wikidata · Q5809907 · wikipedia · Per Holknekt
In this article
Key facts
Key facts
• Name — Per Holknekt • Born — 27 April 1960 • Birthplace — Falun, Sweden • Occupation — Fashion designer • Known for — Odd Molly, Svea • Children — 1
Life and career
Life and career
Holknekt grew up in Falun, Dalarna. His father was a police officer and his mother was a school principal. He moved to Hermosa Beach, California, in 1980, and for several years was a professional skateboarder, winning several international competitions. In 1984, while in California, he founded the skateboarding magazine Transworld Skateboarding. He returned to Sweden in 1984 and studied economics at IHM Business School, after which he started the skateboard company Street Style with his brother Thomas. Later, he founded another skateboard company, Svea, which launched a skateboard brand and a clothing label. Holknekt developed alcoholism, and went through a life crisis in 2000, during which he lost everything, became homeless, and supported himself by selling the Stockholm street newspaper Situation Sthlm. He sought treatment for his addiction and regained sobriety. After four months of being sober he successfully applied to become a housemate on the first season of the Swedish Big Brother series, in which he finished in second place after being voted off in the final on Day 74. The show was broadcast on Kanal 5. In 2002, Holknekt started working with fashion designer Karin Jimfelt-Ghatan, and together they started the international clothing company Odd Molly. In 2010 the two were named "Founders of the Year" at Sweden's annual entrepreneurial gala Entreprenörsgalan. In 2013 Holknekt revealed that he would leave Odd Molly after twelve years to start working as a branding consultant for different brands. On 19 June 2012, the first edition of Holknekt's magazine Miss World was published. He was the chief editor, but only two issues were published before it was discontinued. Holknekt was one of the hosts of the Sveriges Radio show Sommar in 2010. In 2014 Holknekt published his autobiography, Per Holknekt 1960–2014, co-written by Markus Lutteman. Holknekt is also a successful pinball player, and has participated in national, European, and world championships hosted by the Professional Amateur Pinball Association. In 2016, Holknekt was arrested and fined for drunk driving and speeding on his motorboat by the Coast Guard. He was fined 30,000 SEK
Personal life
Personal life
Holknekt was married to an American woman for three years during his time in California. After returning to Sweden he became involved with a woman with whom he had a daughter in the 1990s. In 2000, during his participation in Big Brother, he met singer Viktoria Tolstoy, and the couple were married in 2001. They divorced in March 2008. He later married singer Lena Philipsson in 2010, but they were divorced in July 2013. In June 2015, Holknekt announced he had once again fallen in love, this time with 36-year-old fashion photographer Anna Lundell.
Identity and overview
Identity and overview
The following is established of the heading itself.
Origins and background
Origins and background
The following is established of origins and background. Born in 1960 at Falun. Institutional cataloguing adds that per Holknekt is recorded at birth as Per Olof Holknekt.

Per Holknekt på Mäster Samuelsgatan i Stockholm den 4 september 2014.
Frankie Fouganthin

Per Holknekt och Markus Lutteman samtalar om den nya boken "Per Holknekt 1960–2014" på Akademibokhandeln på Mäster Samuelsgatan i Stockholm den 4 september 2014.
Frankie Fouganthin
Primary material
Documents and archives
authority record
- Wikidata, structured authority record Q5809907: Per Holknekt
General reference · Wikidata
reference work
- “Per Holknekt”, English Wikipedia, consulted as further reading
Reputable secondary · Wikipedia
Notes from the source article
Cited by Wikipedia
Notes from the source article
These works are cited by the source article, in its own numbering. They are recorded as its citations, not as sources VALÉORINE has verified.
- 1.Per Holknekt. Talarforum i Skandinavien AB.
- 2.Per Holknekt till Content Day. Dagens Media.
- 3.Holknekt, Per. Per Holknekt 1960–2014. Norstedts förlag. 2014. 9789113061221.
- 4.Affarsliv.
- 5.Skateboardmuseum.se. Skateboard Museum Sweden.
- 6.Nu ger Per Holknekt bort sin förmögenhet. Expressen.
- 7.Från uteliggare till innedesigner. Dagens Nyheter. 9 March 2008.
- 8.Om man ger får man tillbaka. helahalsingland.se. 13 February 2015.
- 9.Per Holknekt lämnade en miljon kr i skogen. Expressen.
- 10.Från uteliggare till innedesigner. Dagens Nyheter. 9 March 2008.
- 11.Nu börjar "Big Brother". Aftonbladet.
- 12.Per Holknekt om sitt liv efter Odd Molly. Expressen.
- 13.MyNewsDesk. Vinnarna – de är Sveriges främsta entreprenörer. 7 October 2010.
- 14.Impression2015. Besökare.
- 15.Holknekt blir varumärkeskonsult. Resumé.
- 16.Per Holknekt startar 'Miss World'. Resumé.
- 17.Miss World trycker på paus. Resumé.
- 18.Sveriges Radio. Per Holknekt.
- 19.Per Holknekt: 'Suget har inte kommit än'. Expressen.
- 20.Jag kan inte chansa en gång till. Dagens Nyheter. 28 August 2014.
- 21.Boktisdag: 54-åringen som lämnade sin Aston Martin på gatan och försvann. King.
- 22.Flipper-SM 2014.
- 23.Per Holknekt – med rätt att flippa ut. Expressen.
- 24.Per Holknekt dömd för sjöfylleri. Aftonbladet.
- 25.Per Holknekt om otroheten. Aftonbladet. 27 August 2014.
- 26.Per Holknekt och Viktoria Tolstoy skiljer sig. Expressen.
- 27.Lena Ph och Per Holknekt skiljer sig. Expressen.
- 28.Elmervik, Linn. Hon är Per Holknekts nya kärlek. Aftonbladet. 11 June 2015.
Bibliography printed in the source article · 1
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This entry is compiled from 3 catalogued sources across 3 independent registers. The registers consulted are Wikidata, Wikipedia and National Library of Medicine. Every statement above is held against the register that stated it; where the registers are silent, the entry is silent.
The Encyclopedia exists whether or not anything is for sale. Corrections are recorded rather than overwritten, and every version of this record is kept. Published 16 August 2026.
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