Paul Trevillion

A book collecting 50 years of You Are The Ref was published in October 2006. From August 2008, You Are The Ref appeared online at guardian.co.uk. Trevillion, who spent much of the 1960s in the US working with Mark McCormack at IMG for some of the world's biggest brands, is the author and illustrator of over 20 books which have sold worldwide. He also illustrated the famous Gary Player Golf Class which appeared in over 300 newspapers worldwide. He has met and drawn sports people including Pelé, Bobby Moore, George Best, Franz Beckenbauer, Jack Nicklaus, Tiger Woods, Michael Jordan, Sugar Ray Robinson and Oscar De La Hoya. He worked as a stand-up comedian, supporting the likes of Norman Wisdom and Bob Monkhouse, had a record deal, as the world's Best Worst Singer, was crowned world speed-kissing champion, and invented the 'Pencil Grip' split-handed golf putting technique. He was also the inspiration behind an attempt to boost Leeds United's image in the 1970s. Hired by Don Revie in 1972, his ideas included wearing numbered sock tags (which were subsequently thrown into the crowd as souvenirs) and synchronised warm-ups. In 2008, Trevillion was interviewed in the documentary "Roy", about the life and times of Roy of the Rovers: a character Trevillion illustrated in the 1950s. The film was shown at the 2009 Cannes Film Festival. In 2011, Trevillion was short-listed for the prestigious Sports Journalists' Association Cartoonist of the Year Award. Marking this feat at the age of 75, his long-time colleague Norman Giller commented in a tribute on the SJA website: "To describe Paul as a cartoonist is to trivialize a career dedicated to producing outstanding art." In 2022, he was the subject of the authorised biographical book “Paul The Beaver Trevillion – The Story Of Sock Tags And Self-Belief”. In it, Trevillion told writer and journalist Neil Jeffries his life story from wartime North London to becoming a widely respected artist and marketing person. The illustrated hardback reveals, in particular, how in 1972 he approached the then Leeds United manager Don Revie – convincing him and the players that he could give Leeds United a change of image that would earn them much more favourable press coverage and make them one of the world's most famous teams. Among his adopted suggestions were sock-tags, adding players' names to the backs of their tracksuits and pre-match warm-up routines. These and many other unique marketing ploys saw players engage directly with fans. In this book, Trevillion also tells of his role in creating the squad's Top 20 FA Cup final single that became the club's anthem, “Marching On Together”, still sung by fans at the team's matches today.

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