Panos Papadopoulos
Panos Papadopoulos (born 1958 in Kertezi, Greece) is the founder, designer and entrepreneur behind Panos Emporio AB, established 1986 in Gothenburg, Sweden, the largest swimwear supplier in Scandinavia. He is known as the "King of Swimwear". He is also well known as the man who desired to change the face of beauty competitions when he purchased the Miss Sweden contest and changed the name to New Miss Sweden.
Also recorded as Panagiotis Papadopoulos
Panos Papadopoulos
- Born
- 1958 · Athens.
- Nationality
- Greece
- Occupation
- fashion designer
- Languages
- Modern Greek
VALÉORINE Encyclopedia
VALÉORINE documentary reading
Documentary summary
Panos Papadopoulos (born 1958 in Kertezi, Greece) is the founder, designer and entrepreneur behind Panos Emporio AB, established 1986 in Gothenburg, Sweden, the largest swimwear supplier in Scandinavia. He is known as the "King of Swimwear". He is also well known as the man who desired to change the face of beauty competitions when he purchased the Miss Sweden contest and changed the name to New Miss Sweden.
Admitted source layer · organised and presented by VALÉORINE
Reference Check
Propose documentary evidence for Panos Papadopoulos. A contribution is never written directly as fact: identity, source, rights and evidence gates still decide.
Sign in to contribute
World of VALÉORINE
Documentary connections
Only confirmed graph relationships appear here. Images are shown only when their identity and reuse rights both pass the documentary gate.
Documentary evidence
Documentary basis
Authority files
wikidata · Q6034924 · wikipedia · Panos Papadopoulos
In this article
Early life
Early life
The youngest of three siblings, Panagiotis Papadopoulos was born in Kertezi, Greece, and was nicknamed Panos from a young age. The family soon moved to the outskirts of Athens, where his parents worked at a metal foundry. The young Panos accompanied his mother when she worked as a cleaner at the foundry at the weekends, and was soon hired himself. As a teenager, he encountered corruption relating to labour violations, environmental pollution, and education. Frustrated with being unable to instigate change, he purchased an interrail ticket to see Europe, winding up in Gothenburg, Sweden. He decided to continue his university studies there, working in kitchens, on a cruise ship, as a teacher, rest home worker, and prison guard, among other professions.
Panos Emporio
Panos Emporio
In 1986, Papadopoulos founded a swimwear label, Panos Emporio, after noticing that the market predominantly had dull colours. He was eventually able to sell them through Swedish retailers, and his colourful designs proved a hit. In 1991, he was able to secure Jannike Björling, the former partner of Björn Borg, as his model, catapulting his label into the media limelight. In 1996, Papadopoulos launched the Paillot as part of the Panos Emporio range, a three-in-one women's swimsuit that remains part of its range today. The same year, Victoria Silvstedt succeeded Björling as Panos Emporio's model. Subsequent models included Janina Frostell, Traci Bingham, and Sofia Mattsson. Between 1997 and 2002, Panos Emporio was the naming rights' sponsor of the football club Ljungskile SK. There was some additional interest in sponsoring in 2008. In 2009, it did a nationwide search to see who would be the company's next model. In 2014, its L'homme fragrance was nominated as the men's fragrance of the year under SEK 500 at that year's Swedish Beauty & Cosmetics Awards. In 2017, his second men's fragrance won the same nomination at that year's awards. In 2016, Papadopoulos won a silver prize in the Swedish Design Awards for his men's swimming trunk design, Meander.
Miss Sweden
Miss Sweden
Papadopoulos negotiated to buy the Miss Sweden pageant from Swedish network TV3 in 2004, retooling it (as "New Miss Sweden") and eliminating tiaras, sashes and the swimwear segment, with a relaunch in 2006. Josephine Alhanko was crowned its first winner that year. The final New Miss Sweden took place in 2009, after a falling out with Miss Universe: Papadopoulos claimed the licensor was "fearful of change" and they unilaterally ended the business relationship, despite being initially positive about the press he was getting.
Other business ventures
Other business ventures
In 2006, he bought 7.2% of the Swedish footwear retail chain Wedins, but soon sold his shares at a profit after the company declined to give him a seat on the board. In 2021, he opened the Panos Panos Tavern in Gothenburg. It won two golds at the Authentic Greek Cuisine Awards 2023.
Identity
Identity
Panos Papadopoulos is recorded as fashion designer.
Life and career
Dated record
Life and career
The full dated record · 1 entries
1958
Panos Papadopoulos born at Athens.
Citations
References
Each reference names the institution holding it, so a reader may go to the document itself.
reference work
Secondary witnessreference work
Secondary witness
The Encyclopedia exists whether or not anything is for sale. Corrections are recorded rather than overwritten, and every version of this record is kept. Published 16 August 2026.
Elsewhere in Fashion
2,260 published records in this field, each with its sources named.
- Palesa MokubungDesigner
- Paloma Ruiz PicassoDesigner
- Pam HoggDesigner
- Pamela StaffordDesigner
- Paolo GucciDesigner
- Paolo Maldini OsbourneDesigner
- Papis LovedayDesigner
- Paria FarzanehDesigner
Best supported in this field
For owners
Own a work by Panos Papadopoulos?
A specialist will read what you send and tell you what the house can establish, what it cannot, and whether the object is suited to sale. There is no charge and no obligation. The object stays with you throughout; nothing is shipped to us unless it is arranged in writing beforehand.