MovieStarPlanet

In MovieStarPlanet, the players take over the role of a movie star avatar, which can be customized in various ways by buying clothes or room decorations. The avatars can meet each other in the game world, and then chat publicly or privately. When a user logs in, they are introduced with a spinning wheel that can be spun daily, with the user being able to receive different amounts of the in-game currency called StarCoins. The main premise of the game is to gain experience points called Fame, which is then used so users can level up. The game contains microtransactions, mainly in the form of its VIP membership, which gives players benefits such as receiving extra StarCoins and having the ability to add more friends. The membership can be purchased for a week, a month, three months, or one year. The game has spending limits, meaning the players can only spend some amount of money within a certain time frame. VIP memberships can also be received for free by winning the weekly competition.

In 2007, Claus Lykke Jensen and his partner, who were at the time students from the University of Copenhagen, envisioned the initial idea for MovieStarPlanet. They signed up for an e-learning development pool project from the Ministry of Science. The goal was to develop a game that could improve children's English language skills. After two years of e-learning, the commitment condition for a grant was fulfilled, and the work on the game started. The same year, when his partner left the project before the business took off, Jensen became the sole founder of the development company. The game launched in May 2009, and was originally mainly focused on the animations players could create. It launched in Denmark and has since grown to be available in sixteen countries across Europe, North America, and Oceania. By 2013, the game had over 100 million registered accounts, eventually surpassing 400 million registered accounts. The game was designed with children aged 8–15 in mind. At the 11th European Conference on Game-Based Learning, it was reported that MovieStarPlanet was, in 2014, the most popular game amongst 9–12-year-old girls in Norway.

In 2012, it was announced that MovieStarPlanet would be cooperating with the publishing company Egmont to create a MovieStarPlanet Magazine. Each issue of the magazine comes with a code players can redeem in the game to then receive digital cosmetics, such as StarCoins, the currency used in the game, or clothing items for the users' character. The magazines contents includes fashion tips for the users, comics, competitions readers can participate in and more. In August 2021, the 100th issue of the Polish version of the magazine was released. In 2021, MovieStarPlanet partnered with Panini to create a trading card collection in Poland. The cards consisted of 220 different designs, split into six different categories.

MovieStarPlanet has stated that they are cautious of kids' online safety. Their head of safety, Vernon Jones, attended the Global Digital Citizenship Conference in 2013 at Melbourne. However, many articles have reported instances of grooming and underage users having received inappropriate/sexually explicit messages in the game.

A sequel of the game, MovieStarPlanet 2, was announced on October 25, 2019. A spin-off game called BlockStarPlanet also exists, alongside BooniePlanet, which is now defunct.