Moco Museum

It is associated with Netherlands. The record gives 2016 as its date of establishment or first appearance. The recorded subject matter is modern art and contemporary art. Its recorded seat is Amsterdam. It is recorded in the collection of Honthorststraat 20, Amsterdam.

• Name — Moco Museum • Visitors — 610,000 (2024) • Established — April 2016 • Location — Honthorststraat 20, 1071 DE Amsterdam, NL • Type — Modern & Contemporary Art Museum • Website — mocomuseum.com

The museum was founded in 2016 by Kim Logchies-Prins and Lionel Logchies as an independent initiative aiming “to make modern and contemporary art more accessible to a wider audience beyond traditional collectors and institutions”. Early collections and programming focused on popular modern and contemporary figures and street art, aiming to reach broader audiences through accessible exhibitions, and included works by artists such as Banksy and Andy Warhol. Commentators have described the museum as part of a broader shift towards privately funded art spaces that combine high-profile popular culture with contemporary art collections, including digital and immersive works.

The Moco Museum Amsterdam is located in Villa Alsberg on Honthorststraat 20 in Amsterdam. Designed in 1904 by Eduard Cuypers, it was originally built for banker Siegmund Alsberg and remained the first privately owned residence on the Museumplein until 1939. The interior has been adapted for gallery use, including spaces for immersive and digital installations.

• Roy Lichtenstein: Lasting Influence (2017) • Icy & Sot: A Moment of Clarity (2018) – the first retrospective of the Iranian street-art brothers and political activists. • Daniel Arsham: Connecting Time (2019) – the New York-based artist’s Dutch debut. • Yayoi Kusama (2019) – featuring works including Night of Stars and Pumpkin. • JR Room (2019) – including The Gun Chronicles: A Story of America by French artist JR. • THE KID: The Future Is Old (2020) – the artist’s first solo exhibition in the Netherlands.

• Robbie Williams: Pride and Self-Prejudice (2024) – a multimedia exhibition exploring identity and self-reflection. • The Symphony of Nature (2023) – by design studio Six N. Five. • Andrés Reisinger: Dreams (2024) • Planet Positive Disruption (2024) – by Dutch street artist Frankey.

• Banksy: Laugh Now – an “unauthorised” exhibition featuring works such as Beanfield, Girl with a Balloon and Flower Thrower. • Contemporary Masters: Meet the Icons & Rising Stars in Contemporary Art – featuring works by Marina Abramović, Damien Hirst, KAWS, Jeff Koons and others. • Modern Masters: Meet the Icons of Modern Art – featuring works by Andy Warhol, Jean-Michel Basquiat, Keith Haring and Yayoi Kusama. • Digital & Immersive Art – including the installation Reflecting Forward: In Search of Connectivism by Studio Irma. • Moco Garden – the museum’s outdoor exhibition featuring works by Banksy, KAWS, WhIsBe, Fidia and Marcel Wanders.

Moco Museum Amsterdam is among the most visited private museums in the city. According to Amsterdam Tips, the museum recorded approximately 769,000 visitors in 2023, marking its highest attendance since opening. In 2024, visitor numbers declined to around 610,000, representing a decrease of approximately 21 percent year-on-year. The museum is regularly listed among Amsterdam’s cultural attractions in independent city guides such as I amsterdam and Time Out. Across all its locations, the Moco Museum group reports having welcomed more than six million visitors from over 120 countries since its founding in 2016. Annual visitor numbers – Moco Museum Amsterdam • Year — Visitors — Source — Notes • 2023 — 769,000 — Amsterdam Tips — Highest recorded attendance year • 2024 — 610,000 — Amsterdam Tips — Approximately 21% decline from 2023

Moco Museum Amsterdam is located on Museumplein, opposite the Rijksmuseum and adjacent to the Van Gogh Museum and the Stedelijk Museum. The museum is accessible by public transport via the Museumplein and Rijksmuseum tram stops, which are served by tram lines 2, 5, and 12. It is also within walking distance of Leidseplein and Vondelpark. Moco Museum Amsterdam is open daily, with extended opening at evening hours on weekends.