Mishka NYC
Mishka NYC is a streetwear company and record label currently headquartered in Los Angeles, California. It was established in 2003 by Mikhail Bortnik and Greg Rivera in Brooklyn, New York. Featuring bright colors and grotesque but playful cartoon imagery, the brand designs T-shirts, hats, sweaters, and accessories.
Mishka NYC
- Name
- Mishka NYC
- Founded
- 2003
- Headquarters
- New York City
- Products
- clothing
VALÉORINE Encyclopedia
VALÉORINE documentary reading
Documentary summary
Mishka NYC is a streetwear company and record label currently headquartered in Los Angeles, California. It was established in 2003 by Mikhail Bortnik and Greg Rivera in Brooklyn, New York. Featuring bright colors and grotesque but playful cartoon imagery, the brand designs T-shirts, hats, sweaters, and accessories.
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wikidata · Q16966430 · wikipedia · Mishka NYC
In this article
Overview
Overview
Most notable design is the "Keep Watch" eyeball and the "Bearmop" logo, a cartoon bear.
Key facts
Key facts
• Name — Mishka NYC • Industry — Clothing & Apparel • Founded — 2003 • Founder — Mikhail Bortnik Greg Rivera • Hq Location — Los Angeles, California • Products — Streetwear
Mishka Records
Mishka Records
• Plastician – Мишка Presents Keep Watch Vol. VIII, 2009 • Blessure Grave – Stranger In The House, 2010 • TENSE – Turn It Off, 2010 • Das Racist – Shut Up, Dude, 2010 • Various – The Guide To Grave Wave, 2010 • ℑ⊇≥◊≤⊆ℜ – Zombie Rave Special Edition, 2010 • Das Racist – Sit Down, Man, 2010 • The Glitch Mob – Drink The Sea Part 2: The Mixtape, 2010 • Spooky (2) – Мишка Presents Keep Watch Vol. XXVIII, 2011 • Psychic TV, Star Eyes* & Dust La Rock – B.K. Scum, 2011 • Mr. Muthafuckin' eXquire – Lost In Translation, 2011 • Main Attrakionz – 808s & Dark Grapes II, 2011 • Hussle Club – Loose Tights, 2011 • Mater Suspiria Vision – Seduction Of The Armageddon Witches, 2011 • C V L T S / Virgin Spirit (2) – Time Debt / Bathed In White, 2012 • Bruxa – Victimeyez, 2012 • Birdy Nam Nam – Geto Bird, 2012 • Cities Aviv – Black Pleasure, 2012 • DJ Muggs – Sound Clash Business, 2012 • Meyhem Lauren* – Mandatory Brunch Meetings, 2012 • Supreme Cuts & Haleek Maul – Chrome Lips, 2012 • Yung Lean – Unknown Death 2002, 2013 • Spark Master Tape – The #SWOUP Serengeti, 2013 • Cakes da Killa – The Eulogy, 2013
L'Amour Supreme
L'Amour Supreme
One of Mishka's most prominent visual collaborators is street artist L'Amour Supreme. As the brand's lead artist for many years, he was instrumental in shaping Mishka's distinctive aesthetic—most notably creating the iconic "Keep Watch" eyeball graphic that became a signature of the label. His work blended punk, comic book, and monster imagery into bold, colorful designs that appeared across Mishka's apparel, toys, and marketing. L’Amour Supreme also collaborated on vinyl toy releases with Mishka, such as Bootleg Kaiju and The Beast, and participated in live art events and exhibitions under the brand's name.
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- United States
Notes from the source article
Cited by Wikipedia
Notes from the source article
These works are cited by the source article, in its own numbering. They are recorded as its citations, not as sources VALÉORINE has verified.
- 1.Pears, Catherine. Mishka's Founder Is Righting His Streetwear-Wrongs with a New Label. Vice. October 29, 2016.
- 2.Cooper, Wilbert L. May Streetwear Keep You Forever Young. Vice. February 11, 2013.
- 3.Caramanica, Jon. Two Riffs on Street Wear Gone Fusion. The New York Times. 23 March 2011.
- 4.Bein, Kat. Mishka Streetwear Launches 'Keep Watch Crew' NFTs on NTWRK. Gotham. December 16, 2021.
- 5.Galil, Leor. How Clothing Company Mishka Successfully Wove Music Into Its Brand. Forbes. 23 February 2012.
- 6.Jessing-Butz, Kaitlin. Mishka. New York Magazine.
- 7.Zumiez. Mishka NYC. No.
- 8.L'Amour Supreme. ANDERSON CONTEMPORARY.
- 9.LAmours fun shop.
- 10.kidrobot mishka keep watch labbit. Vinyl Pulse.
References
Citations
References
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reference work
Secondary witnessreference work
Secondary witness
The Encyclopedia exists whether or not anything is for sale. Corrections are recorded rather than overwritten, and every version of this record is kept. Published 16 August 2026.
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