MetaWatch
The MetaWatch is a brand name of discontinued smartwatches developed by Meta Watch, Ltd. Strata MetaWatch and Frame MetaWatch are digital smartwatches released in 2012, funded by raising money via the crowd funding platform Kickstarter. A company founded by former Fossil engineers.
MetaWatch

Meta Watch, Ltd. · E-mail from copyright holder represented by Bill Geiser · CC BY-SA 3.0
- Name
- MetaWatch Strata MetaWatch Frame
- Field
- smartwatch
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Documentary evidence
Documentary basis
Authority files
wikidata · Q17069007
In this article
Key facts
Key facts
• Name — MetaWatch Strata MetaWatch Frame • Manufacturer — Meta Watch Ltd. • Type — smartwatch • Release Date — Strata model 2012 11 • Price — $159.00 for Strata, $199.00 for Frame • Os — FreeRTOS V6.0.5 • Power — 3.7V 75mAH or 120mAh Li-ion coin cell • Cpu — TI MSP430 16-Bit Ultra-Low-Power Microcontroller • Storage — 256 KB Flash • Memory — 8 kB or 16 kB serial RAM • Display — Digital watch: 1.35 in 96x96 pixel reflective mirror LCD Analog watch: two 16x80 OLED displays covered with scratch-resistant, mineral hardened glass • Input — 6 buttons 3-axis MEMS accelerometer Ambient light sensor • Connectivity — Bluetooth 4.0 • Dimensions — Strata 1.74 x Frame 2 x • Weight — Strata: 59 g Frame: 81 g • Website — www.metawatch.org (no longer active)
History
History
The first generation of MetaWatch watches was released as a development system in September 2011. Two models were sold - analog with OLED displays (model WDS111, style AU1000) and fully digital (model WDS112, style AU2000). Both were provided with a clip for charging, flashing, and debugging. For wireless connection, Bluetooth 2.1 is used via a TI CC2560 module. As a serial RAM Microchip 23A640 serial is used. Unofficial first and half generation was extended of Bluetooth 4.0 capability. Style numbers for these watches were AU2001 and AU2004. The second generation of MetaWatch had Bluetooth 4.0, a KXTI9 accelerometer instead of KXTF9 (using less active power), and larger battery. The 4 pins on the back of the case were multiplexed and could be either used with Spy-Bi-Wire (serialized version of JTAG) or serial out/ground. External serial RAM was larger. The clip provided with watches was for charging and reflash only. A JTAG clip for development could be bought separately. The company has since ceased operations.
Models
Models
Second generation watches were sold under names Strata (model code SW12-1) and Frame (model code SW12-2). Strata has Water Resistant Mark 5 and Frame has Water Resistant Mark 3. The Strata, which was focused more on value, was bulkier but more durable with its double injection-moulded polyurethane body. It was also cheaper as the Kare model retailed for $140. The Frame, on the other hand, was the variant targeted towards the fashion segment. The device featured a slimmer stainless steel build, smaller display, leather bands and a price tag of $199. The Strata model was initially offered as an iOS-only device due to challenges in developing a version for the Android platform. An Android-compatible version was later released. In 2014, Metawatch announced Meta M1, a premium smartwatch developed in collaboration with Frank Nuovo. The designer was known for his iconic works at Vertu and Nokia, where he served as a Vice President and Chief of Design. The device was launched at the 2014 Consumer Electronics Show.

SmartWatch en:MetaWatch model Frame, style MW3005 in black color. Displays time, calendar event, capital stock value and weather on display divided into quadrants.
Meta Watch, Ltd. · E-mail from copyright holder represented by Bill Geiser

SmartWatch en:MetaWatch model Strata, style MW3005 in tangerine color. Displays time, calendar event, capital stock value and weather on display divided into quadrants.
Meta Watch, Ltd. · E-mail from copyright holder represented by Bill Geiser
Text attribution
Licensing
Text attribution
Part of the biographical narrative on this page reuses licensed material. Its origin, revision and licence are recorded here.
The biographical narrative on this page is based on the Wikipedia article MetaWatch, revision 1340049697 (EN edition), by its contributors. VALÉORINE has edited that text and built its own documentary record around it. The reused material is available under CC BY-SA 4.0, and this page's reuse of it is offered under the same licence. Everything else on this page — the chronology, the holdings, the evidence, the plates and the connections — is VALÉORINE's own record. Sources and licences.
Notes from the source article
Cited by Wikipedia
Notes from the source article
These works are cited by the source article, in its own numbering. They are recorded as its citations, not as sources VALÉORINE has verified.
- 1.Seng, Jacqueline. MetaWatch Strata smartwatch looks (sort of) familiar. MetaWatch Strata smartwatch looks (sort of) familiar. Jacqueline Seng.
- 2.Kim, Eugene. MetaWatch Strata. MetaWatch Strata. Eugene Kim.
- 3.MetaWatch Firmware Design Guide. 2011.
- 4.MODX Systems, LLC. Metawatch - we can flash our FRAME with STRATA fw.!!!. metawatch.org.
- 5.META WATCH SYSTEM OVERVIEW. metawatch.org.
- 6.23A640. microchip.com.
- 7.Specifications – MetaWatch.
- 8.2nd Update on the MetaWatch shipment. campaign-archive2.com.
- 9.MODX Systems, LLC. Metawatch - Dimension version Strata. metawatch.org.
- 10.MetaWatch STRATA: the Smartwatch for the iPhone 4S & Android. Kickstarter.
- 11.Meta Watch Meta M1 review: the watchmaker's smartwatch. TheVerge. 3 September 2014.
- 12.Daniel Cooper. Fossil's Meta Watch passes the FCC, your magic wristwatch fantasies are about to come true. Engadget. AOL.
- 13.META WATCH REFLASH YOUR WATCH FIRMWARE. metawatch.org.
- 14.MetaWatch Hacking. dpin.de.
- 15.MODX Systems, LLC. Metawatch - Questions about new model. metawatch.org.
- 16.MODX Systems, LLC. Metawatch - Any differences internally between AU2001 & AU2004?. metawatch.org.
- 17.MODX Systems, LLC. Metawatch - Metawatch Store. metawatch.org.
- 18.MetaWatch Smartwatch - Models.
- 19.Kelly, Gordon. MetaWatch Strata Review Trusted Reviews. Trusted Reviews. June 17, 2013.
- 20.Ziegler, Chris. MetaWatch introduces Strata smartwatch on Kickstarter: 'iOS 6 made it possible'. The Verge. July 27, 2012.
- 21.Friedman, Lex. Review: The MetaWatch Frame is a very cool smartwatch. PCWorld. March 13, 2013.
- 22.Adams, Ariel. From Geek To Chic: The Meta Watch M1 Smartwatch By Frank Nuovo. Forbes.
- 23.Mogg, Trevor. MetaWatch unveils new high-end smartwatch by former Vertu designer. Digital Trends. 2014-01-06.
References
Citations
References
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authority record
General reference
The Encyclopedia exists whether or not anything is for sale. Corrections are recorded rather than overwritten, and every version of this record is kept. Published 16 August 2026.
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