Len Fulford
Leonard Alfred Fulford (11 November 1928 – 27 November 2011) was a British commercial photographer and director, with a specialty for photography of still life. He was one of the founding members of BFCS. With studios in London, New York, Los Angeles and Milan, BFCS was one of the most successful commercial production companies of all time, winning the Palme d'Or at the Cannes Advertising Festival six times. Fulford directed the popular Go to work on an egg television commercials for the Egg Marketing Board during the 1960s.
Also recorded as Leonard Alfred Fulford
Len Fulford
- Name
- Leonard Fulford
- Birth Name
- Leonard Alfred Fulford
- Born
- 11 November 1928
- Died
- 27 November 2011
- Place of death
- Friston, Suffolk, England
- Known for
- Commercial photography
- Nationality
- United Kingdom
- Occupation
- photographer · television director
- Languages
- English
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Leonard Alfred Fulford (11 November 1928 – 27 November 2011) was a British commercial photographer and director, with a specialty for photography of still life. He was one of the founding members of BFCS. With studios in London, New York, Los Angeles and Milan, BFCS was one of the most successful commercial production companies of all time, winning the Palme d'Or at the Cannes Advertising Festival six times. Fulford directed the popular Go to work on an egg television commercials for the Egg Marketing Board during the 1960s.
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Biography
Biography
Fulford also directed many of the iconic Guinness television commercials of the 1970s and 1980s, along with other memorable spots like the Courage Best 'Rabbit Rabbit' commercial, and the iconic Simple skincare commercial in which robotic arms spray a pristine white lily with colouring and perfume. His work earned him awards and recognition. The famous "Go to work on an egg" television ad campaign which he directed earned him the nickname "the eggman" within the industry. Fulford retired in 1995, and lived in East Anglia. He died in Friston, Suffolk, on 27 November 2011, at the age of 83. He is survived by three sons.
Key facts
Key facts
• Name — Leonard Fulford • Birth Name — Leonard Alfred Fulford • Born — 11 November 1928 • Died — 27 November 2011 • Place of death — Friston, Suffolk, England • Known for — Commercial photography • Style — Still life
Life and career
Dated record
Life and career
The full dated record · 2 entries
1928
Len Fulford born.
2011
Len Fulford died at Friston.
Notes from the source article
Cited by Wikipedia
Notes from the source article
These works are cited by the source article, in its own numbering. They are recorded as its citations, not as sources VALÉORINE has verified.
- 1.StackPath.
- 2.Go to Work on an Egg, issued by the British Government's Egg Marketing Board, art direction Ruth Gill and photo Len Fulford. UK, 1964 | V&A Images.
- 3.Davison, Phil. Len Fulford: Director behind the 'Go to work on an egg' and Guinness 'toucan' commercials. The Independent. 2011-12-30.
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The Encyclopedia exists whether or not anything is for sale. Corrections are recorded rather than overwritten, and every version of this record is kept. Published 18 August 2026.
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