Kawaii Lab.
Stylized in all caps is a Japanese idol project by Asobisystem founded in 2022, with the goal of sharing Japanese idols worldwide. The project is led and produced by model and former Musubizm leader Misa Kimura and has produced girl groups Fruits Zipper, Candy Tune, Sweet Steady, Cutie Street, and More Star.
Also recorded as KAWAII LAB.
Kawaii Lab.
- Name
- Kawaii Lab.
- Founded
- 2022
- Headquarters
- Japan
VALÉORINE Encyclopedia
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Documentary summary
Stylized in all caps is a Japanese idol project by Asobisystem founded in 2022, with the goal of sharing Japanese idols worldwide. The project is led and produced by model and former Musubizm leader Misa Kimura and has produced girl groups Fruits Zipper, Candy Tune, Sweet Steady, Cutie Street, and More Star.
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In this article
Key facts
Key facts
• Name — Kawaii Lab. • Founded — 2022 2 14 • Founder — Asobisystem • Genre — Japanese pop • Country — Japan • Location — Harajuku, Japan • Url — https: kawaiilab.asobisystem.com/
2022–present: Establishment and formation of girl groups
2022–present: Establishment and formation of girl groups
Kawaii Lab. was founded on February 14, 2022, as an idol project by Asobisystem. The project is led by model and TV personality Misa Kimura, a former member of Musubizm where she was the group's leader. Its slogan is "From Harajuku to the world" as it aims to produce idols who can be active on the world stage. On the day that Kawaii Lab. was established, Idolater, a girl group formed in 2019, joined the project as its first artist. The seven member line-up of the project's first girl group, Fruits Zipper was revealed on February 22, 2022. Fruits Zipper released their debut digital single, "Kimi no Akarui Mirai o Oikakete", on April 10. On December 14, the first members of Kawaii Lab.'s second girl group, which would later be known as Candy Tune, were announced. Candy Tune's seven-member line-up was complete by mid-February 2023 and they released their debut eponymous digital album on March 7. On September 13, Fruits Zipper released its debut maxi single, "Watashi no Ichiban Kawaī tokoro". The song, which had originally been released digitally on April 29, 2022, went viral on TikTok. Idolater disbanded after their final concert on October 15. On November 21, Kawaii Lab. launched the trainee group called Kawaii Lab. Mates. The formation of Kawaii Lab.'s third girl group, Sweet Steady, was announced on January 23, 2024. Sweet Steady's initial eight-member line-up consisted only of promoted trainees from Kawaii Lab. Mates. Sweet Steady released their debut digital single, "Hajimari no Aizu", on March 1. On July 23, Kawaii Lab. announced that they would form a fourth girl group. The group's name Cutie Street and eight member line-up consisting of three promoted Kawaii Lab. Mates members was revealed on July 30. On August 7, Candy Tune's debut maxi single, "Kiss Me Pattisier", was released. On November 13, Cutie Street released their debut maxi single, "Kawaii Dake ja Dame Desu ka?". Sweet Steady released their debut maxi single on December 18. On June 21, 2025, Kawaii Lab. debuted the duo PiKi, composed of Fruits Zipper's Karen Matsumoto and Cutie Street's Haruka Sakuraba, with the lead single, "Kawaii Kaiwai", which was used as the ending theme song for the second season of My Dress-Up Darling.
Current
Current
• Fruits Zipper • Candy Tune • Sweet Steady • Cutie Street • PiKi • More Star
Former
Former
• Idolater
Places
Named by the record
Places
Only places the record itself states, plotted where the house gazetteer settles their coordinates. Nothing is inferred from a name or a nationality.
- Japan
Literature
Scholarly footprint
A count of publications is evidence of attention, not of standing, and is given here only as a measure. The identifiers under which Kawaii Lab. May be traced in institutional catalogues.
Cited by Wikipedia
Notes from the source article
These works are cited by the source article, in its own numbering. They are recorded as its citations, not as sources VALÉORINE has verified.
- 1.Real Sound. October 25, 2024.
- 2.Barks. February 14, 2022.
- 3.Natasha, Inc. Natalie. November 21, 2023.
- 4.Pop 'n' Roll. February 14, 2022.
- 5.Real Sound. June 14, 2022.
- 6.Natasha, Inc. Natalie. December 14, 2022.
- 7.Spice. March 7, 2023.
- 8.Oricon. Oricon News. July 27, 2023.
- 9.Real Sound. June 14, 2022.
- 10.Oricon. Oricon News. September 8, 2023.
- 11.Natasha, Inc. Natalie. January 23, 2024.
- 12.Oricon. Oricon News. February 22, 2024.
- 13.Natasha, Inc. Natalie. July 23, 2024.
- 14.Natasha, Inc. Natalie. July 30, 2024.
- 15.Oricon. Oricon News. July 3, 2024.
- 16.Real Sound. September 9, 2024.
- 17.Oricon. November 6, 2024.
- 18.Loo, Egan. My Dress-Up Darling Season 2's Ending Theme Sung by Fruits Zipper, Cutie Street Members. Anime News Network. June 21, 2025.
The Encyclopedia exists whether or not anything is for sale. Corrections are recorded rather than overwritten, and every version of this record is kept. Published 16 August 2026.
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