Karl Kani

• Name — Karl Kani • Type — Private • Founded — Los Angeles, United States (1989) • Founder — Carl Williams • Industry — Fashion • Products — Apparel and accessories • Website — www.karlkani.com

Carl Williams was born in Costa Rica to a Panamanian father and Costa Rican mother, both of Jamaican descent. The family migrated to the United States in the late 1960s, and he grew up in Flatbush, Brooklyn.

At age 16, Williams started designing clothes after learning the essential handcraft at his father's company. He never studied tailoring or design, but he would buy material and tell a tailor exactly how he wanted his garments to look, enabling him to have "fresh outfit(s) that nobody (else) had." Eventually, people who saw him wearing these outfits in clubs began asking for Carl Williams clothes of their own, and he began taking orders for them. In 1989 he went to Los Angeles, where he and a friend opened a clothing shop on Crenshaw Boulevard. They made no profit at this location, and after the shop was robbed, they moved to Hollywood, where he started selling catalogs for $2 that he and his partner had put together. They only made profit from the catalog sales and did not sell any clothes. He decided to take out an advertisement in Right On! Magazine, but that did not jumpstart sales.

Williams chose the name "Kani" as a derivative of "can I", in reference to the questions he asked himself about success at the beginning of his career (e.g., "Can I do it?") In 1989 Karl Kani was launched as a hip hop fashion brand. He was inspired by his passion for hip hop music and fashion and decided to design clothes that appealed to a large public, including friends and celebrities from his hometown Brooklyn, New York.

After watching The Today Show, Kani had the idea of paying a friend in New York to make a sign with his label's name on it and hold it up during the taping of the show. The idea worked as people started calling and orders began to come in. Kani modified the baggy pants that had become popular in street fashion. According to him, black people never liked tight-fitting jeans. They would always buy a bigger size but then the waist would be too big, so he decided to increase the pant size. In 1994, Kani used $500,000 in profits to launch his company "Karl Kani Infinity". In addition to his old partners, Kani now faced a marketing onslaught from hip-hop entrepreneur Russell Simmons's Phat Farm and a number of mainstream clothiers. He also had reason to worry that his involvement in Cross Colours might taint his operation in the minds of retailers. "I expected some resistance", Kani said. "A major turning point for me was when retailers accepted us back into the market." Staying ahead of fashion counterfeiters who aped his signature and sold cheaper versions of his clothes, Kani began fastening a metal-and-leather plate to his product. After some resistance from the people who made the plates, Kani decided to go ahead with it and it turned out to be his best-selling jeans ever.

The idea for the big & tall line came to Kani after numerous conversations with National Basketball Association stars, who complained that they could not fit into much of his merchandise. Big and tall people may be just as fashion-conscious as anyone else, so Kani launched his line in mid-1995 in big & tall stores around the country.

Kani Ladies is a fashion label for young women launched in 2001 as a sister of the brand Karl Kani. Kani Ladies started with a small urban collection next to the men’s collection and was sold in the same stores as Karl Kani. In the following years, Kani Ladies evolved into an independent label for young women. Kani Ladies offers a wide range of jeans, dresses, shorts, tops and more. Besides clothing, the brand also includes jewelry, bags and shoes. In 1998 Kani Ladies launched its first European collection. What started as a small collection next to the Karl Kani men collection has since evolved into an independent fashion label. The brand has been featured in fashion magazines like Cosmogirl, Elle Girl, and Glamour, and TV shows like the Idols franchise.

Karl Kani is recorded as fashion designer.