Juiced

In early 2006, British software publisher Focus Multimedia re-released the PC version of Juiced at a new budget price as part of its "Essential" games series. The game offers different modes including career and arcade that present the player with challenges of increasing difficulty. The player can customise the car to suit their style and unlock new ones in arcade mode. The game features nitrous boosts, similar to that of other racing games. Juiced went to number one in the United Kingdom MCV sales charts and its first version sold 2.5 million units.

• Title — Juiced • Developer — Juice Games • Publisher — THQ • Director — Tim Preece • Designer — Richard Badger • Programmer — Rob Anderson • Artist — Andrew Bate • Genre — Racing • Modes — Single-player, multiplayer • Platforms — Windows PlayStation 2 Xbox Mobile phone

The game is set in a fictional Californian city called Angel City, based on Los Angeles. Angel City is composed of eight districts, San Ricardo, Campbell Hills, Downtown, Angel North Central, Angel Westside, Southside Beach, East Angel Island and Anderson. The districts are controlled by rival crews in the game, and the player can host events at different districts if they get enough Respect.

There are four different racing types: • Circuit (classic race to the finish line in a closed track with a certain number of laps) • Point-to-point (classic race to the finish line in a track from point A to point B) • Sprint (drag race, speed race in a straight line (or mostly) in which automatic transmission is disabled by the game so the player must change from gear to gear manually) • Showoff (timed event in which the player must do stunts in order to score points; the game includes a bunch of tutorial videos for these events, offered right before entering the car selection menu for the Showoff event and also available in Main Menu > Extras) There are not only races in which every racer is a rival, but also crew races comprising two racers from one crew (2 vs 2 vs 2, as well as 2 vs 2), as well as composed of three members of the same crew (3 vs 3). In these races, all of the racers of one same crew must cross the line before any other crew does to win the race. In the Career mode, if the player achieves a minimum of 600 respect with a certain rival crew, they can participate in Pink Slip races (Sprint, Point-to-point or Circuit races in which both racers bet their cars). The Custom Race mode features a Solo mode as well so the player can race any circuit with no racers, no time limit and no laps count. Juiced supports online multiplayer. The Xbox version was playable online until the termination of Xbox Live for original Xbox games in 2010. Juiced is now playable online again on the revival online servers called Insignia.

Juiced was originally intended to be published by Acclaim Entertainment, and released for the PlayStation 2, Xbox and PC in late 2004. However, the game was caught up in Acclaim's Chapter 7 bankruptcy issues and never released by them. Game magazines around the world wrote reviews on nearly finished copies of the game. It was then picked up by THQ as the new publisher and later released in 2005.

Lawton eMarketing and Maverick Media created an advertisement for Juiced in the United Kingdom in which two male gamers customising an in-game vehicle discover they also have control over a female bystander (Alex Sim-Wise), prompting them to manipulate her body and remove her clothing. The advertisement generated controversy due to its depiction of a woman being forcefully stripped, leading to it being pulled. Despite the controversy, it was voted the best viral ad created by a UK digital creative agency in Channel 4's Ideas Factory viral competition.

In 2006, Juiced: Eliminator was released for the PlayStation Portable and mobile phones. Juiced 2: Hot Import Nights was released in 2007.