Jordan Matter

• Name — Jordan Matter • Birthplace — New York City, U.S. • Spouse — Lauren Matter • Occupation — * YouTuber • photographer • Children — 2, including Salish • Relatives — Herbert Matter (grandfather) Mercedes Matter (grandmother) Arthur Beecher Carles (great-grandfather) • Website — https: www.jordanmatter.com • Instagram Handle — jordanmatter • Instagram Display Name — Jordan Matter • Instagram Years Active — 2011–present • Instagram Followers — 2.4 million • Tiktok Handle — realjordanmatter • Tiktok Display Name — Jordan Matter • Tiktok Followers — 7.6 million • Youtube Handle — jordanmatter • Youtube Display Name — Jordan Matter • Youtube Years Active — 2006–present • Youtube Genre — Photography, challenges • Youtube Subscribers — 37.5 million • Youtube Views — 15.3 billion • Stats Update — August 11, 2026

Although Matter came from an artistic family—Herbert Matter, his grandfather, worked as a photographer, while his father worked as a filmmaker—he did not develop an interest in photography until after college.

Matter started his YouTube channel, "Jordan Matter," in 2006. He had 1.4 million subscribers in November 2018, which had increased to 13 million by October 2022. As of 2023, his channel has over 17.5 million subscribers and has accumulated more than 6 billion views. His online success has been attributed to his "10-Minute Photo Challenge" series, which he began filming during his photoshoots for his 2018 book, Born to Dance. Matter has collaborated with several individuals and celebrities within the photography and dance world, including famous dancers like Maddie Ziegler and Jojo Siwa. He has also collaborated with Nidal Wonder and The Hype House. Matter has received the Silver Play Button and Gold Play Button and the Diamond Creator Award awards from YouTube for surpassing 100,000, 1 million and 10 million subscribers.

In September 2025, Jordan Matter launched the skincare brand Sincerely Yours with his daughter, Salish Matter, and beauty executive Julia Straus. Developed with dermatologists Mara Weinstein Velez, Robin Schaffran, and Longchuan Huang, the brand is aimed at teenagers with sensitive or developing skin and it is debuted exclusively at Sephora in the United States.

Matter lives in California with his wife, Lauren. They have two children, Hudson (born 2005) and Salish (born 2009), both of whom have their own channels with 2.1 million and 3 million subscribers respectively as of September 2025, whose videos he often appears in.