Janie Schaffer
Janie Schaffer (born 25 December 1961) is a British businesswoman, founder of Knickerbox, and bought the Italian brand Fiorucci in 2015.
Janie Schaffer
Jane Hilton · Jane Hilton User:Vivj2012 · CC BY-SA 3.0
- Name
- Janie Schaffer
- Birth Name
- Janie Godber
- Born
- 25 December 1961
- Occupation
- Owner of Fiorucci
- Nationality
- United Kingdom
- Languages
- English
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Janie Schaffer (born 25 December 1961) is a British businesswoman, founder of Knickerbox, and bought the Italian brand Fiorucci in 2015.
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wikidata · Q16194315 · wikipedia · Janie Schaffer
In this article
Key facts
Key facts
• Name — Janie Schaffer • Birth Name — Janie Godber • Born — 25 December 1961 • Occupation — Owner of Fiorucci • Children — 3
Early life
Early life
Born Janie Godber, she attended the London School of Fashion.
Business career
Business career
Working in her early years as a designer, Janie Schaffer joined Marks & Spencer in 1983 as a trainee buyer.
Knickerbox
Knickerbox
In October 1986 Janie Schaffer and her future spouse Stephen Schaffer launched lingerie chain Knickerbox with a £75,000 investment loan, opening their first store on Regent Street, London. By 1992 the business had expanded to 70 stores. In 1995, with Knickerbox consisting of 140 stores across Britain, Europe and the Far East, the duo decided to sell the company. After taking time out to be with her triplet daughters, Janie Schaffer consulted for The Oasis Group, developing and launching the Odille lingerie line.
2008 - 2015
2008 - 2015
In January 2008 Janie Schaffer accepted a role as Chief Creative Officer with US retailer Victoria's Secret, a subsidiary of Fortune 500 firm Limited brands Inc with 1,025 stores worldwide. Janie Schaffer returned to London to take up a full-time position as Director of lingerie and beauty for Marks & Spencer.
Fiorucci
Fiorucci
In 2015 Janie bought the Italian brand Fiorucci. With her business partner Stephen Schaffer, the brand was relaunched in the summer of 2017 with a new Fiorucci website. A three storey flagship store opened on Brewer Street in Soho in September during London Fashion Week.
Identity
Identity
Janie Schaffer is recorded as fashion designer and businessperson.
Life and career
Dated record
Life and career
The full dated record · 1 entries
1961
Janie Schaffer born.
Places
Named by the record
Places
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- London
Notes from the source article
Cited by Wikipedia
Notes from the source article
These works are cited by the source article, in its own numbering. They are recorded as its citations, not as sources VALÉORINE has verified.
- 1.Butler, Sarah. Marks & Spencer turns to US-based lingerie expert to revive its fortunes. guardian.co.uk. November 9, 2012.
- 2.Creevy, Jennifer. Janie Schaffer: Who is Marks & Spencer's "Knicker Queen"?. retail-week.com. November 6, 2012.
- 3.Robson, Julia. Under cover in the high street. telegraph.co.uk. March 15, 2004.
- 4.Kilcooley-O'Halloran, Scarlett. Marks & Spencer Hires Victoria's Secret Chief Creative Officer. vogue.co.uk. November 6, 2012.
- 5.Ruddick, Graham. Marks & Spencer turns to Victoria's Secret to boost sales. telegraph.co.uk. November 5, 2012.
- 6.Chapman, Matthew. M&S shakes up womenswear team. marketingmagazine.co.uk. November 5, 2012.
References
Citations
References
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reference work
Secondary witnessreference work
Secondary witness
The Encyclopedia exists whether or not anything is for sale. Corrections are recorded rather than overwritten, and every version of this record is kept. Published 16 August 2026.
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