Hitcents

Founded in 1999 as a software company by twin brothers Chris and Clinton Mills, the company has offices in Los Angeles and San Francisco.

• Type — Private • Industry — Video games • Founder — Chris Mills Clinton Mills • Hq Location — Bowling Green, Kentucky, U.S. • Divisions — Game Development and Publishing, Web Development, IT • Website — hitcents.com

As high school sophomores, Chris and Clinton Mills started Hitcents as an internet advertising company. The company name referred to the policy of paying clients on a cents-per-hit basis. Hitcents was acquired by Houchens Industries in 2003. The company expanded from its headquarters in Bowling Green, Kentucky to San Francisco in April, 2014 and Los Angeles in 2015. The business includes mobile game and application development, e-commerce, technology, marketing, creative design, software development, production, automation, self-service checkout, and enterprise resource planning. In 2007, Hitcents was ranked No. 191 on Inc. magazine's list of the top 500 fastest-growing private companies in the U.S., after growing 1,099.8% over 3 years. Clinton and Chris Mills were also ranked in the top 5 CEOs under 30. In 2013, the company moved from its offices at Western Kentucky University into a building called "The Wrap" in Bowling Green, which was developed by the Mills family's real estate business. Hitcents was named one of the best places to work in Kentucky for 2014. After contractors on the building said the family's real estate business owed them more than $2 million, the county took over the project and the company moved out in August 2015. Hitcents, as of today, no longer has a game department, and they are not working on game projects, this was announced around 2023–2024 by one of the Hitcents moderators through the official Hitcents Discord Server.

Hitcents develops mobile applications for both in-house and client projects. These applications vary in genre: from mobile games to enterprise-level business applications.

Hitcents created the series Draw a Stickman. The idea started as a simple website, DrawAStickman.com. After it was a critical and commercial success, the game was later developed into a full series of mobile and PC games. Draw a Stickman: Epic was released in October 2012, a mobile application for iOS, Android, Kindle, Windows 7 and 8 phones, and later into full desktop versions for Windows 8, Linux, Mac OS X and Steam. A player creates a stick figure, which becomes the main character of the game. Throughout the game, the player guides the stick figure through multiple levels, utilizing various pencils to draw elements, tools, and weapons to solve puzzles and overcome obstacles. In July 2015, Hitcents launched a sequel to Draw A Stickman: Epic, Draw A Stickman: Epic 2. A 3rd game titled Draw a Stickman: Epic 3 was released on mobile in May 2020 with a console & PC port in March 2023.

Hitcents created Battlepillars, a tug-of-war real-time strategy game for iOS, Android, and PC. The game was launched on October 2, 2013. Battlepillars allows players to strategically build and command caterpillars, which are then sent to battle an enemy caterpillar army and various bosses. The game allows users to build each caterpillar in their army using specialized segments that offer various powers and abilities. Battlepillars was one of the first mobile cross-platform multiplayer games, allowing Android user to play against iOS users through Google Play. Battlepillars was Hitcents' first free-to-play mobile game.

On September 16, 2016, Hitcents launched Rigged, a mobile game about gerrymandering, in partnership with Fusion. The game play was centered around educating players about the practice of gerrymandering in the United States.

On February 9, 2017, Hitcents launched an officially-licensed, free-to-play, mobile strategy game based on The Godfather. The game received mostly positive reception. The game was praised for its art style, gameplay, and multiplayer functionality. However, it was criticized for being unoriginal and for its repetitive gameplay.

On March 30, 2017, Hitcents launched NBA Life, a free-to-play mobile strategy and simulation game where one plays as a new NBA player on a team of one's choice. A player improves an avatar's body and skills so the player can compete with AI versions of real-life players. Players can join with other players in crews for various rewards. After joining a crew, the player can face off with other crews in the crew tournament system. The game received very positive reviews. Reviewers praised the game for its gameplay and aesthetic. Many reviewers also appreciated that the in-game NBA player avatar can be female.

Hitcents is a video game publisher. In 2018, they published two games developed by other indie video game studios.

Hitcents published A Robot Named Fight, a 2D action figure game developed by Matt Bitner Games. The game was released on April 26, 2018, for the Nintendo Switch platform. In A Robot Named Fight players are robots tasked with defeating Megabeast while exploring a labyrinth where you can discover artifacts and power-ups.

Hitcents published Don't Sink for the Nintendo Switch platform on January 3, 2019. Studio Eris developed the game in cooperation with Hitcents. Don't Sink is an adventure, pirate-themed role-playing video game where players explore the high seas, islands, and grow a pirate empire. Players must balance adventure with physical needs for the pirate crew, governing islands and expanding their empire.

• Title — Year — Platform(s) • Draw a Stickman — 2011 — iOS, Google Play, Amazon • Draw a Stickman - Episode 2 — 2012 — iOS, Google Play • Draw a Stickman: EPIC — iOS, Google Play, Steam, Amazon, Windows & Windows Phone, Mac, Kindle, Xbox One • Battlepillars — 2013 — iOS, Google Play, Amazon Store, Steam, Windows & Windows Phone • The Harlem Shake — iOS • Hanx Writer — 2014 — iOS • Krampus In Wreck The Halls — Google Play • San Francisco — Google Play • Poisonous Creatures — Google Play • Charlie Charlie — 2015 — iOS, Google Play • Draw a Stickman: EPIC 2 — iOS, Google Play, Steam, Wii U, Nintendo Switch, Amazon, Windows, Windows Phone, PlayStation 4 & Xbox One • Draw a Stickman: Sketchbook — iOS, Google Play, Amazon • Tac - Tic Tac Toe Reimagined — iOS • Sparkle Corgi Goes Cave Diving — Google Play, iOS • Godfather: Family Dynasty — 2017 — Google Play, iOS, Amazon

Hitcents web development services include web design, programming and maintenance, administrative access, eCommerce, data transfer and website hosting. Hitcents web department has been recognized over the years with numerous awards for their website work including Marcom Awards, Davey Awards and Communicator Awards. Other services include consulting, data backup, hardware purchasing, virtual private network setup, secure DSL, kiosk development, computer networking and high-speed Internet access.

Hitcents created Hanx Writer, a mobile app in collaboration with Tom Hanks. Inspired by Tom Hanks' appreciation for classic typewriters, the Hanx Writer App reflects the look, feel, and sound of old-fashioned word-processing. Hanx Writer was released on August 14, 2014. Hanx Writer reached the No. 1 ranking on the iTunes App Store during its launch week, where it held the top spot in both the Productivity section and the Overall section.

• Title — Year — Platform • A Robot Named Fight — 2018 — Nintendo Switch • Don't Sink — 2019 — Nintendo Switch • Duke of Defense — 2019 — Nintendo Switch • Get To The Orange Door — 2019 — Steam, TBA • Forgotton Anne — 2019 — iOS, Google Play • Rashlander — 2019 — Steam • Ministry of Broadcast — 2020 — Microsoft Windows, Nintendo Switch • Draw a Stickman: EPIC 3 — 2020 — Steam, iOS, Google Play • Shores Unknown — 2021 — Steam, Nintendo Switch, TBA • Inspector Waffles — 2021 — Steam, Nintendo Switch, TBA • Aquamarine — 2021 — Steam, TBA • Kokopa's Atlas — TBA — Steam, TBA