Hay Day

In 2013, Hay Day was the fourth-highest game in revenue generated, with a total of over 1.2 billion dollars in gross income by the end of 2013.

• Title — Hay Day • Developer — Supercell • Publisher — Supercell • Platforms — Android, iOS, iPadOS • Genre — Simulation • Modes — Multiplayer

Hay Day is a farming simulation game where players can grow crops and feed livestock. As the player performs actions in the game, they earn experience points and level up, unlocking new crops, goods, livestock and other features. The main currency is coins, which are used to purchase production buildings, livestock, trees and bushes, and decorations from the main store. Coins may also be used to purchase goods from other players' roadside shops. Diamonds are the premium currency and can be used to boost production time and purchase upgrade items. To sell goods in exchange for coins and experience points, players must build production buildings. Each product requires a certain amount of ingredients, which may include crops, animal products, and/or goods from other production buildings. Players can unlock numerous ways to sell their goods, such as through truck orders, boat orders, and town visitors. Crops are stored in the player's silo, while goods are stored in the player's barn. If a player hits their silo's or barn's capacity, they may upgrade its storage with a certain amount of rare items. Rare items can be obtained through regular gameplay, events, store purchases, and more.

Hay Day was the first mobile game released by Supercell, which also created Clash of Clans. At the time, no other farming games existed for mobile devices. Hay Day took six months to develop and was released exclusively on the Canadian app store for its first two months. During this time, the developers improved players' understanding of features, revamped the economical values of goods, and increased the amount of content to improve player retention. Hay Day became a top-ten grossing game four months after launching globally. Regarding Hay Day's success, Supercell Product Lead Timur Hassila said: I personally think that a lot has to do with the facts that we don't teach our players to play Hay Day... There's no forced tutorial. No missions or quests in Hay Day. And there's no "right way to play" the game or punishment for playing the game in a different way. We wanted Hay Day to be extremely logical and thus easy to understand and enjoy. For example, when players collect chickens they receive eggs instead of coins. To get coins players sell the eggs. To get more coins players make up more valuable goods to be sold by combining eggs with various other resources producing waffles, cookies etc. That's logical. You don't need a forced tutorial with spotlight, arrows, and instructions to teach that. In 2014, developers began introducing social elements to the game, namely neighborhoods and the ability to compete in neighborhood derbies. Former Hay Day game leader Stephan Demirdijan attributes player retention to these features.

British celebrity chef Gordon Ramsay had a crossover with the Hay Day for a limited-time event that ran from 15 January to 24 January 2025. A short-lived spin-off of Hay Day, known as Hay Day Pop, was created on 16 March 2020. Hay Day Pop shut down less than a year after its release on 1 February 2021.

Gamezebo gave it 4/5, noting its similarity to Farmville and praising the graphics. Pocket Gamer gave it a bronze award.