General Motors do Brasil
General Motors do Brasil is the largest subsidiary of General Motors in South America, one of the oldest and largest car producers in Brazil. Founded in 1925 and initially located in the historic district of Ipiranga, São Paulo, the company assembled cars using imported parts from the United States. In 2015, it completed 90 years of activities in the country and, in 2021, it celebrated the milestone of 17 million units produced in the country.
General Motors do Brasil

Marcello Casal Jr. · Agência Brasil · CC BY 3.0 br
- Name
- General Motors do Brasil Ltda.
- Founded
- 1925
- Headquarters
- São Caetano do Sul
- Activity
- automotive industry
- Products
- car
VALÉORINE Encyclopedia
VALÉORINE documentary reading
Documentary summary
General Motors do Brasil is the largest subsidiary of General Motors in South America, one of the oldest and largest car producers in Brazil. Founded in 1925 and initially located in the historic district of Ipiranga, São Paulo, the company assembled cars using imported parts from the United States. In 2015, it completed 90 years of activities in the country and, in 2021, it celebrated the milestone of 17 million units produced in the country.
Admitted source layer · organised and presented by VALÉORINE
Reference Check
Propose documentary evidence for General Motors do Brasil. A contribution is never written directly as fact: identity, source, rights and evidence gates still decide.
Sign in to contribute
Documentary evidence
Documentary basis
Authority files
wikidata · Q10752027 · wikipedia · General Motors do Brasil
In this article
Key facts
Key facts
• Name — General Motors do Brasil Ltda. • Type — Wholly owned subsidiary • Hq Location City — São Caetano do Sul • Hq Location Country — Brazil • Industry — Automotive • Products — Automobiles, pickups • Parent — General Motors • Brands — Chevrolet • Revenue — 7.31 billion (2012) • Website — https: www.gm.com.br/home.html
History
History
• Illustration — Inauguration of the General Motors Plant in São José dos Campos (SP) by President Juscelino Kubitschek, 1959 Initially operating in a rented warehouse, GM do Brasil opened its first plant in 1930 in São Caetano do Sul, São Paulo. In 1958, a second factory was opened in São José dos Campos, officially inaugurated a year later by Juscelino Kubitschek, the President of Brazil at the time, for die casting and other cars assemblies. GM introduced its first car in the country, the Chevrolet Opala, in 1968. In 1973, GM launched the Chevrolet Chevette, which has accumulated sales exceeding 1.2 million units. It was replaced by the Corsa in 1994, the first economy car with electronic fuel injection in Brazil, after tests were conducted near Indaiatuba. From 1968 until 2005, GM used Opel-developed cars badged as "Chevrolet". In July 2000, it launched the Industrial Complex of Gravataí in Rio Grande do Sul, one of the world's most modern factories. After the globalization and sale of Opel to PSA Group (now Stellantis), vehicles like the Chevrolet Onix were made from project designed and imported from SAIC-GM in Shanghai, China. Most designs came ready from Warren, mainly pickup trucks. Other Brazilian own projects cars were the Chevrolet Agile, still based on Corsa Platform, Chevrolet Meriva, Chevrolet Kadett, Chevrolet Monza and Chevrolet Zafira, those from Opel projects, among others Brazilian own studies. In 2005, GM do Brasil sold a total of 365,259 vehicles, 21.3% of the Brazilian market. The percentage was 22.6% in the SUV and commercial segment. The company's total production reached 559,345 units when counting exports. In 2005, exports reached a value of US$ 1.6 billion, for the shipment of 114,994 complete knock-down (CKD) units and 125,678 vehicles exported to some 40 countries around the world. The main market for exports was Mexico, followed by Argentina, Venezuela, South Africa and other Latin American countries. In the social area, GM do Brasil focused activities through the General Motors Institute, created in 1993, its mission is to rescue the citizenship of children, youths and adults from poor communities, which are located especially close to industrial plants of the company. Its shares are primarily in education. In 2019, GM do Brasil sold 475,684 vehicles, an increase of 10% over the previous calendar year, surpassing China in sales. The last time sales exceed the Asian country was 2013, when GM sold 643,100 units in Brazil. In 2021, a huge investment of was made to improve manufacturing in São Paulo. The investment was first announced in 2019. Despite this, sales dropped 28.5% to 242,108 vehicles. In December 2021, GM South America announced to hire around 250 engineers from various specialties to work mainly in the areas of the São Caetano do Sul Technological Centre, such as bodywork and structure, exterior, interior, chassis, engine, transmission, electronics, controllers, software, and virtual simulation. In 2023, 1100 Employees were dismissed. From 2024 to 2028, an investment plan of R$7 billion or US$1.4 billion is ongoing, US$350 million per year, with subside of Brazilian President, in order to review and update the models tooling products. GMB made 100 years and launched the program Chevrolet Vintage in Brasil where they will reconstruct GMB Chevrolet Opala C10 Chevette and Monza, the first would be a C10 restored with V8 Camaro Engine... because the Camaro left or discontinued to be imported to Brasil, So lets see how the factory in S. Caetano will build those cars. At the Pólo Automotivo PACE Comexport, GMB began to assemble the Chevrolet Spark EUV in December 2026 as a complete knock-down, with plans to add the Chevrolet Captiva EV in 2026. The project has a total investment of R$ 400 million (US$ 73,7 million). Santiago Chamorro, left GMB as (CEO) after, since 2021, being 4.5 years President, for retirement 32 years career. Fabio Rua (Vice President)
Products
Products
All of them under the Chevrolet brand:
Locally produced
Locally produced
• Onix, China project • Montana, Brazilian project • Spin, Brazilian project • S10, USA & Brazilian projet • Chevrolet Sonic, Brazilian project • Tracker, USA project • TrailBlazer (since 2012), USA project • Illustration — Chevrolet Onix • Illustration — Chevrolet Montana • Illustration — Chevrolet Spin • Illustration — Chevrolet S10 • Illustration — Chevrolet Tracker • Illustration — Chevrolet TrailBlazer
Imported
Imported
• Chevrolet Spark EUV – From China and assembled at Planta Automotiva do Ceará PACE Horizonte since 3 Dezember 2025 • Chevrolet Blazer EV • Bolt EUV & EV – From the USA • Chevrolet Captiva EV – From China • Equinox EV – From Mexico • Silverado • Illustration — Chevrolet Equinox • Illustration — Chevrolet Bolt
Sales
Sales
Chevrolet consistently ranks as among the best-selling car brands in Brazil, and it has not ranked outside the top three most popular car brands in many years. • Year — Chevrolet • 2018 — 434,364 • 2019 — 475,684 • 2020 — 338,549 • 2021 — 242,108 • 2022 — 291,418 • 2023 — 328,020 • 2024 — 314,956
Institutional history
Dated record
Institutional history
The full dated record · 2 entries
1925
General Motors do Brasil established.
1925
General Motors do Brasil was established or created on 26 January 1925.
Places
Named by the record
Places
Only places the record itself states, plotted where the house gazetteer settles their coordinates. Nothing is inferred from a name or a nationality.
- Brazil
Criticism and controversy
In January 2019, after recording financial losses, General Motors Brazil presented a plan to restructure the company in Brazil. The Analysis & Opinion column of Jornal Já pointed this out as "blackmail", given the company's history:

A governadora do Rio Grande do Sul, Yeda Crusius, o presidente Luiz Inácio Lula da Silva, a ministra Dilma Rosseff, e o presidente da General Motors do Brasil e Mercosul, Jaime Ardila, na cerimônia em que foram anunciados novos investimentos da empresa no país.
Marcello Casal Jr. · Agência Brasil
Context
Primary material
Context
The circumstances in which General Motors do Brasil stands. Recorded at coordinates -23.6162, -46.5581. Established or created on 26 January 1925. Brasil has its headquarters at São Caetano do Sul. Recorded as automobile manufacturer. Brasil operates in automotive industry. Situated in Brazil.
Documents and archives
Primary material
Documents and archives
reference work
- “General Motors do Brasil”, English Wikipedia, consulted as further reading
Reputable secondary · Wikipedia
authority record
- Wikidata, structured authority record Q10752027: General Motors do Brasil
General reference · Wikidata
Notes from the source article
Cited by Wikipedia
Notes from the source article
These works are cited by the source article, in its own numbering. They are recorded as its citations, not as sources VALÉORINE has verified.
- 1.Exame. Ficha General Motors. exame.abril.com.
- 2.GM alcança marca de 17 milhões de carros produzidos em 96 anos no Brasil. GM Media. 2021-01-26.
- 3.GM do Brasil começou suas atividades em 1925, em um galpão no bairro paulistano do Ipiranga. GM Media. January 26, 2015.
- 4.Brazil Is Chevrolet's Second-Largest Market Again. GM Authority. February 6, 2020.
- 5.Chevrolet fecha 2020 na liderança e GM anuncia retorno dos investimentos. GM Media. January 5, 2021.
- 6.General Motors anuncia investimento de R$ 10 bilhões para a produção da nova Chevrolet Spin e outros carros. AutoEsporte. January 5, 2021.
- 7.Chevrolet retoma investimentos no Brasil; novas Montana e Spin estão no plano. Motor1. January 5, 2021.
- 8.Chevrolet Brazil Sales Down 20 Percent In December 2021. GM Authority. January 15, 2022.
- 9.Fiat ultrapassa Chevrolet e fecha 2021 como a marca mais vendida. Motor1. January 6, 2022.
- 10.GM amplia centro de pesquisa e desenvolvimento da América do Sul. GM Media. November 19, 2021.
- 11.GM faz 95 anos e se prepara para produzir modelo inédito no país. GM Media. January 27, 2020.
- 12.Chevrolet confirma "volta" do Opala e picape clássica com V8 do Camaro. February 2, 2025.
- 13.https://diariodonordeste.verdesmares.com.br/negocios/governo-confirma-producao-de-segundo-modelo-no-polo-automotivo-do-ceara-a-partir-de-2026-1.3715328
- 14.https://gmauthority.com/blog/2025/09/chevy-captiva-ev-to-be-assembled-in-brazil-in-2026/
- 15.https://gmauthority.com/blog/2025/09/brand-new-chevy-spark-euv-to-be-assembled-locally-in-brazil/
- 16.GM South America President Leaving The Company In Early 2026. GM Media.
- 17.Sobre a GM Relação dos Diretores-Gerentes e Presidentes da General Motors do Brasil, desde 1925. GM Media.
- 18.Santiago Chamorro é o novo presidente da GM América do Sul. Auto Esporte. 2021-08-31.
- 19.Sobre a GM Fabio Rua. media.gm.com.
- 20.Chevrolet: Brazil’s Best-Selling Auto Brand In 2018. gmauthority.com. 11 January 2019.
- 21.Chevrolet Brazil Sales Flat In December 2024. gmauthority.com. 16 January 2025.
- 22.Chevrolet: Brazil’s Best-Selling Auto Brand In 2018. gmauthority.com. 11 January 2019.
- 23.Chevrolet Brazil Sales Increase 10 Percent In 2019. gmauthority.com. 6 February 2020.
- 24.Chevrolet Brazil Sales Down 20 Percent In December 2021. gmauthority.com. 16 January 2022.
- 25.Chevy Brand Posted Highest Sales Increase In Brazil In 2022. gmauthority.com. 10 January 2023.
- 26.GM chantageia seus empregados. Jornal Já. 2019-01-29.
References
Citations
References
Each reference names the institution holding it, so a reader may go to the document itself.
reference work
Secondary witnessauthority record
General reference
The Encyclopedia exists whether or not anything is for sale. Corrections are recorded rather than overwritten, and every version of this record is kept. Published 16 August 2026.
Elsewhere in Collectables
20,755 published records in this field, each with its sources named.
- Geneforge 2Work
- Geneforge 3Work
- General ChaosWork
- General MotorsOrganisation
- General Motors EgyptOrganisation
- General Motors EuropeOrganisation
- General Motors JapanOrganisation
- General Motors New ZealandOrganisation
Best supported in this field
For owners
Own an object connected with General Motors do Brasil?
A specialist will read what you send and tell you what the house can establish, what it cannot, and whether the object is suited to sale. There is no charge and no obligation. The object stays with you throughout; nothing is shipped to us unless it is arranged in writing beforehand.