Fred Pegram

He became one of the most consistent of magazine illustrators.

The son of Alfred Pegram, a cabinet maker, Frederick enrolled at the Westminster School of Art aged 15. Among his fellow students were Henry Tonks, Aubrey Beardsley and Maurice Greiffenhagen. Pegram served as Special Constable at Buckingham Palace during World War I. His draughtsmanship was widely acclaimed and he produced the artwork for Mackintosh's Toffee advertisements, Player's, Ronuk Wax Polish, Selfridges, and some versions of the iconic Kodak Girl. Between 1889 and 1904 he exhibited regularly at the Royal Academy, and in 1925 was elected a member of the Royal Institute of Painters in Watercolours, where he was a frequent exhibitor. He also designed posters for the Underground Group. In 1918 he moved into one of 15 artist's studios that were known as 'The Avenue', located at 76 Fulham Road. He died from lung cancer on 23 August 1937. The sculptor and medallist Alfred Bertram Pegram (17 January 187314 January 1941) was one of Frederick's younger brothers. Frederick and Alfred were cousins to the four Brock brothers, all illustrators, who worked together in their studio in Cambridge. Frederick, Alfred, and the Brock brothers were all first cousins to the sculptor Henry Alfred Pegram.

• Illustration — The Artist's Wife, 1891 • Illustration — The garden scene in Faust, Act II, Scene IV, at the Lyceum Theatre, London, 1902 • Illustration — Illustration from The Missioner by E. Phillips Oppenheim, first UK book edition: Ward, Lock & Co., London, 1908 • Illustration — A doctor examines a military recruit suffering from a speech disorder, wood engraving, 1916 • Illustration — Advertisement for "Cafe au Lait", 1921 • Illustration — Advertisement for Mackintosh's "Toffee-de-Luxe", 1921 • Illustration — Burnham Beeches by Motor Bus, lithograph in colours, printed by Eyre & Spottiswoode Ltd., London, 1923