Etta Kett

• Title — Etta Kett • Author — Paul Robinson • Status — Concluded daily & Sunday strip • First — December 7, 1925 • Last — November 24, 1974 • Syndicate — Putnam Syndicate (1925–1927) Central Press Association (1927–1937) King Features Syndicate (1937–1974) • Publisher — Standard Comics • Genre — teen romance

The original distribution in December 1925 was with the Putnam Syndicate, moving over to the Central Press Association in 1927, which was purchased in 1930 by King Features Syndicate. The strip had several toppers during its run: Etta Kett Play Fashions, How to Draw Cartoons and Lovebyrds. The strip came to an end two months after Robinson died on September 21, 1974. The last daily appeared November 23, 1974, with the final Sunday strip published one day later.

Launched as a single panel during December 1925, it originally offered tips to teenagers on manners, etiquette and the social graces. Robinson, however, saw a narrative potential that went beyond the initial format, devising a strip of wholesome humor that maintained a readership over five decades. Drawing with a polished, clean-line style, he jettisoned the teen-tips to expand his teenage characters into a daily strip and Sunday page about energetic Etta Kett and her middle-class family and friends in a suburban setting. Etta Kett came along six years after Carl Ed's Harold Teen and displayed certain parallels, notably activities set inside the Sugar Shack soda shop rather than the Sugar Bowl soda shop of Harold Teen. As Peter Kylling observed, Robinson also borrowed from his earlier strip, The Love-Byrds: The brunette Etta and her boyfriend Wingey Wallace experienced an endless round of activities and events, such as soda fountain sessions at the Sugar Shack (where Wingey worked), rooting for the home team at the football field, arranging dates, pulling pranks and heading off for the rodeo. Comics historian Andy Madura commented, "Beginning in late 1925, Etta Kett was another of the flapper strips stemming from the 1920s. Like those that survived the era, Etta Kett had to metamorphosize away from the frivolous flapper mentality to attract Great Depression and beyond readers. For Etta Kett this was largely accomplished by putting Etta into a more college-like setting and making her the proper opposite to her somewhat wolfish boyfriends." During the 1930s fad for comic strip paper novelties, Robinson added play money and paper dolls to his full-size Etta Kett pages. Peter Kylling noted how the strip kept up with current fads and trends: The overall plot shows the typical high school girl Etta Kett, her family, and her many teenage friends living a fairly normal suburban town life. Robinson was very particular about his panels so that both the characters' problems, their wardrobes, taste in music and so on artually corresponded with real life at the given times.

In Toonopedia, comics historian Don Markstein described the art style and the essence of the strip: • Illustration — Paul Robinson's Etta Kett (July 3, 1948)

In 1957, Harvey Kurtzman lampooned the strip in his satirical Trump magazine.