Ejiro Amos Tafiri

Amos-Tafiri was born in Lagos. Her interest in fashion began at the age of three, influenced by her grandmother, a seamstress who made traditional Aso Oke iro and buba garments. Although she was expected to pursue a career in medicine, she attended Yaba College of Technology, where she studied Fashion Design and Clothing Technology, graduating with a Distinction Grade and a Best Student award. She gained early industry experience through internships and work at Out of Africa, Zizi Ethnic Clothing, and Tiffany Amber.

Amos-Tafiri launched the Ejiro Amos Tafiri brand in March 2010. She reimagined the traditional iro and buba into the Oleku outfit, a signature piece that became closely associated with the brand. The brand has shown collections at fashion events in Nigeria, the United States, and other countries across Africa, and has collaborated with brands including Samsung, Vlisco, and Belvedere. In 2017, Amos-Tafiri was selected by Vlisco as one of eight women from six countries in Central and West Africa to serve as faces of the brand's 170th anniversary campaign, recognising her perseverance and contribution to African fashion. She has also been nominated for the Africa Magic Viewers' Choice Awards (AMVCA) in recognition of her work in fashion film.