Effa Motors

The company is a subsidiary of the Aler Group. Effa maintains partnerships with Chinese automakers Changhe, Hafei, Huanghai (a brand of Liaoning Shuguang), JinBei (JinBei trucks known as JBC), Jiangling Motors (JMC), Lifan and Sinotruk.

• Name — Effa Motors • Industry — Automotive • Founded — 2006 • Hq Location — San José de Mayo, Uruguay

The first model offered by Effa was the subcompact Effa Ideal. When exported to Brazil the vehicle was badge engineered as the Effa M100. The Effa Aojun was the first SUV/Pickup introduced in 2008. The Aojun has since been enclosed as a minivan. The Coach or the Furgón, is a flatbed pick-up truck with a single or double cab. ICalled the Effa Picape in Brazil. The Furgão, the van, the Longa and Cabine Dupla are available in Brazil. For bulky objects there is the Baú. A second plant in Manaus started operating in 2010. Here the JMC Boarding and Effa Picape Baú are built. In addition, the models are in order Lifan 320, Lifan 520, Lifan 620, Lifan Foison and the Lifan X60 built. In Uruguay, the second generation of the Ideal was launched. Also new is the Effa JinBei, a sister model of the Isuzu Rodeo, which was never available in Uruguay itself. Slightly larger is the Effa Plutus, which will be built for the American market in a long version. The third manufacturer began working in Barueri in the summer of 2012, mainly producing medium and heavy-duty trucks. Additionally, the Effa Picape, Effa Van, JMC N350, and S350 JMC are built or modified here.

Source: • Illustration — 2008–present Uruguay Effa Cargo Furgón Brasil Effa Picape Furgão • Illustration — 2008–present Uruguay Effa Cargo Minibús Brazil Effa Picape Van • Illustration — 2008–present Uruguay Effa Cargo Pick Up Brazil Effa Picape Longa • Illustration — 2008–present Uruguay Effa Cargo Doble Cabina Brazil Effa Picape Cabine Dupla • Illustration — 2010–present Uruguay Changhe Ideal II Brazil Effa M100 • Illustration — 2010–present Uruguay Effa JinBei • Illustration — 2010–present Uruguay Effa Plutus Brazil Effa Picape Plutus • Illustration — 2010–present Brazil Effa Picape Baú • Illustration — 2012–present Brazil Effa Picape Start • Effa Aojun (2008–present, Uruguay) • Effa Start Van (2012–present, Brazil)

Source: • Illustration — 2007–2010 Uruguay Effa Ideal Brazil Effa M100

• Effa-JBC 3.2 Turbo Intercooler (SY1040DVA, 2012–present, Brazil)

Source: • Illustration — JMC Boarding 2010–present • Illustration — JMC S350 2012–present • Effa-JMC 2.8 Turbo Intercooler N601 (2012–present, 3-Tonner) • Effa-JMC 2.8 Turbo Intercooler N900 (2012–present, 4-Tonner) • JMC N350 (2012–present)

Source: • Illustration — Lifan 520 Sedan 2010–present • Illustration — Lifan 620 2010–present • Illustration — Lifan X60 2012–present

Source: • Illustration — Lifan 320 2010-2012 • Illustration — Lifan 520 2010-2012

Source: • Sinotruk Howa 6x2 tractor • Sinotruk Howa 6x2 Cargo