Editora Abril

• Name — Editora Abril S.A. • Type — Private company • Founded — 1950 05 • Founder — Familia Civita • Hq Location City — São Paulo, São Paulo • Hq Location Country — Brazil • Num Locations — São Paulo Rio de Janeiro Brasília Belo Horizonte Curitiba Porto Alegre • Key People — Roberto Civita (President of the Management Board and Editorial Director), Giancarlo Civita (Executive President of Grupo Abril) • Industry — Media Publishing Broadcasting Online services Printing • Revenue — US$ 1.8 billion (2010) • Num Employees — 5,970 • Parent — Grupo Abril • Subsidiaries — Abril Educação, Dinap S.A. • Website — http: www.abril.com.br

Civita had initially founded his publisher as Editora Primavera, publishing an unsuccessful comic magazine named in Brazil Raio Vermelho. The following year, Civita changed its name to Abril - referencing the month in which spring begins in the northern hemisphere—and published its first title, Donald Duck, in Brazil called Pato Donald, which continues to run to this date. Abril's first magazine lead Civita to claim "It all started with a duck", parodying Walt Disney's declaration that "I only hope that we never lose sight of one thing – that it was all started by Mickey Mouse." Under its name it publishes titles like AnaMaria, Tititi, Minha Novela, Sou+Eu!, Quatro Rodas, Veja, Veja Rio, Veja São Paulo, Nova, Placar, Claudia, Boa Forma, Manequim, and Exame, as well as the Brazilian editions of Cosmopolitan, Men's Health, Women's Health, Runner's World, and Playboy. It also owns the Brazilian MTV and cable company Abril Grafica. In May 2006, Naspers acquired a 30% interest in Editora Abril.