Cupples & Leon
Cupples & Leon was an American publishing company founded in 1902 by Victor I. Cupples (1864–1941) and Arthur T. They published juvenile fiction and children's books but are mainly remembered today as the major publisher of books collecting comic strips during the early decades of the 20th century. In Manhattan, the company was initially located in the Presbyterian building at 156 Fifth Avenue and, during the 1920s, at 449 Fourth Avenue. • Illustration — Rapunzel, from the 1914 Cupples & Leon edition of Grimm's Fairy Tales, illustrated by Johnny Gruelle.
Also recorded as Cupples and Leon · Cupples & Leon Co. · Cupples and Leon Company
Cupples & Leon

Johnny Gruelle · From The Project Gutenberg eBook, Grimm's Fairy Stories, by Jacob Grimm and Wilhelm Grimm, Illustrated by John B Gruelle and R. Emmett Owen · Public domain
- Name
- Cupples & Leon
- Founded
- Cupples & Leon was established or created in 1902.
- Headquarters
- Cupples & Leon has its headquarters at New York City.
- Activity
- Cupples & Leon operates in comics industry.
- Dissolved
- Cupples & Leon was dissolved or ceased in 2012.
VALÉORINE Encyclopedia
VALÉORINE documentary reading
Documentary summary
Cupples & Leon was an American publishing company founded in 1902 by Victor I. Cupples (1864–1941) and Arthur T. They published juvenile fiction and children's books but are mainly remembered today as the major publisher of books collecting comic strips during the early decades of the 20th century. In Manhattan, the company was initially located in the Presbyterian building at 156 Fifth Avenue and, during the 1920s, at 449 Fourth Avenue. • Illustration — Rapunzel, from the 1914 Cupples & Leon edition of Grimm's Fairy Tales, illustrated by Johnny Gruelle.
Admitted source layer · organised and presented by VALÉORINE
Reference Check
Propose documentary evidence for Cupples & Leon. A contribution is never written directly as fact: identity, source, rights and evidence gates still decide.
Sign in to contribute
World of VALÉORINE
Documentary connections
Only confirmed graph relationships appear here. Images are shown only when their identity and reuse rights both pass the documentary gate.
Documentary evidence
Documentary basis
Authority files
wikidata · Q5194566 · wikipedia · Cupples & Leon
In this article
Overview
Overview
It is associated with United States. The record gives 1902 as its date of establishment or first appearance. Activity is recorded as ending in 2012. Its recorded seat is New York City. The recorded field of activity is comics industry and publishing.
Key facts
Key facts
• Name — Cupples & Leon • Founded — 1902 • Founder — Victor I. Cupples and Arthur T. Leon • Successor — Platt & Munk • Country — United States • Headquarters — New York City • Publications — Books • Genre — juvenile fiction and children's books • Website — https: cupplesandleon.com
Comic strips
Comic strips
In 1903, Cupples & Leon collected such strips as The Katzenjammer Kids, Alphonse and Gaston, Happy Hooligan, On and Off the Ark, Poor Lil Mose and The Tigers. Their major competitor in books of comic strip reprints was Frederick A. Stokes, who died in 1939. To reprint comic strips, the company offered, for 25 cents, a square-bound paperback format of 52 pages of black-and-white strips. The flexible, cardboard covers were printed in black and red. Between 1906 and 1934, Cupples & Leon published more than 100 titles in that format. They collected Bringing Up Father, Little Orphan Annie, Mutt and Jeff, Reg'lar Fellers, Smitty, Tillie the Toiler and other leading strips of the 1920s and 1930s. They produced at least 18 reprint collections of Mutt and Jeff daily strips, in 10" × 10" softcover books from 1919 to 1934. In 1921, they negotiated a contract to sell $405,000 worth of these books to magazine distributor American News Company, at the time one of the largest publishing contracts ever signed. They also published two larger hardcover editions, Mutt and Jeff Big Book (1926) and Mutt and Jeff Big Book No. 2 (1929). They left the comic strip reprint field in 1934, concentrating on their juvenile lines, just as the modern day comic book was introduced that same year with Famous Funnies. Leon estimated the company sold more than 35,000,000 copies of its comics reprints. • Illustration — Tillie the Toiler (Cupples & Leon, 1925)
Death of founders and sale
Death of founders and sale
Victor Cupples died in Mount Vernon, New York in July 1941. Arthur Leon, who lived in New Rochelle, New York, died in December 1943, and his wife, Louise Heroy Leon, died five years later in February 1948. The Platt & Munk publishing firm acquired Cupples & Leon in 1956.
Identity and overview
Identity and overview
The following is established of the heading itself. Recorded from 1902. It is also recorded that cupples & Leon is associated with United States.
Places
Named by the record
Places
Only places the record itself states, plotted where the house gazetteer settles their coordinates. Nothing is inferred from a name or a nationality.
Cupples & Leon is situated in United States.
Country
Cupples & Leon is associated with United States.
Country
Juvenile adventure books
Victor Cupples had previously worked with the publisher Houghton Mifflin, and Arthur Leon had been with Laird & Lee Publishers. In 1902, Cupples and Leon ran the New York agency for the George W. Ogilvie Company and other Chicago firms. They also were the advertising managers for Jamieson-Higgins' Four O'Clock magazine. The duo saw that Grosset & Dunlap and A. L. Burt (New York), Donohue (Chicago) and Altemus (Philadelphia) were selling juveniles at varying prices from $1.25 to 25 cents. After talks with Edward Stratemeyer, the two men published a juvenile that sold for 50 cents but appeared to be worth more. Cupples & Leon published the American editions of the UK children's weekly story paper Chatterbox, founded by John Erskine Clarke, prompting a UK researcher of Chatterbox to comment: • The adolescent public at once decided that here was the place to get your money's worth. It did not take the other publishers long to follow Cupples' lead. Burt and Grosset, who had popular writers on their lists, rose merrily with them to opulence. Doubters like Donohue and Altemus slipped slowly but surely from the juvenile field... Cupples compiled a colossal list of children's names. Included on the jacket of each of its books was a coupon which, when filled out with the names and addresses of ten friends, entitles the whole group to Cupples illustrated catalogue. The catalogue was an insidious narcotic with the habit-forming properties of opium. In it were printed fetching bits from the more popular series. Cupples estimates that all in all 500,000 names have been on that list. In 1913, they were publishing Roy Rockwood's Dave Dashaway series and other aviation juveniles. Scouting was another focus of their serial novels, along with their Motor Boys series. In 1914, they published Grimm's Fairy Tales, illustrated by Johnny Gruelle. • Illustration — Bud Fisher's Mutt and Jeff #17 (Cupples & Leon, 1934)
Collections and holdings
Where the work is held
Collections and holdings
Institutional holdings are recorded as follows.
Documents and archives
Primary material
Documents and archives
authority record
- Wikidata, structured authority record Q5194566: Cupples & Leon
General reference · Wikidata
reference work
- “Cupples & Leon”, English Wikipedia, consulted as further reading
Reputable secondary · Wikipedia
Notes from the source article
Cited by Wikipedia
Notes from the source article
These works are cited by the source article, in its own numbering. They are recorded as its citations, not as sources VALÉORINE has verified.
- 1.Children's Annuals: Chatterbox
- 2.Newbold, Jamie. The Forensic Comicologist. McFarland & Company. 126. 2018. 978-1-4766-7267-0.
- 3.Goulart, Ron. Comic Books: The Origin Story. Publications International, Ltd. 7–8. 2016. 978-1-68022-508-2.
- 4.Gabilliet, Jean-Paul; translated by Bart Beaty. Of Comics and Men: A Cultural History of American Comic Books. University Press of Mississippi, 2009.
- 5.Arthur T. Leon, Publisher of Comics in Book Form, New York Herald Tribune, 17 December 1943, p. 18A
References
Citations
References
Each reference names the institution holding it, so a reader may go to the document itself.
authority record
Secondary witnessreference work
Secondary witness
Further particulars
Held on the record
Further particulars
Open the remaining particulars
This entry is compiled from 4 catalogued sources across 4 independent registers. The registers consulted are Internet Archive, National Library of Medicine, Wikidata and Wikipedia. Every statement above is held against the register that stated it; where the registers are silent, the entry is silent.
The Encyclopedia exists whether or not anything is for sale. Corrections are recorded rather than overwritten, and every version of this record is kept. Published 17 August 2026.
Elsewhere in Publishers and printers
5,459 published records in this field, each with its sources named.
- Cultura ColectivaOrganisation
- Culturecom Holdings LimitedOrganisation
- Cumberland Games & DiversionsOrganisation
- CUNY Graduate School and University CenterOrganisation
- Currency PressOrganisation
- Current PublishingOrganisation
- Curve GamesOrganisation
- Curwen PressOrganisation
Best supported in this field
For owners
Own an object connected with Cupples & Leon?
A specialist will read what you send and tell you what the house can establish, what it cannot, and whether the object is suited to sale. There is no charge and no obligation. The object stays with you throughout; nothing is shipped to us unless it is arranged in writing beforehand.