Chromolithography

• Illustration — Uncle Sam Supplying the World with Berry Brothers Hard Oil Finish, c. 1880. This cheaply produced chromolithographic advertisement employs a technique called stippling, with heavy reliance on the initial black line print. Alois Senefelder, the inventor of lithography, introduced the subject of coloured lithography in his 1818 Vollstaendiges Lehrbuch der Steindruckerey (A Complete Course of Lithography), where he told of his plans to print using colour and explained the colours he wished to be able to print someday. Although Senefelder recorded plans for chromolithography, printers in other countries, such as France and England, were also trying to find a new way to print in colour. Godefroy Engelmann of Mulhouse in France was awarded a patent on chromolithography in July 1837, but there are disputes over whether chromolithography was already in use before this date, as some sources say, pointing to areas of printing such as the production of playing cards.

• Illustration — 1872 chromolithograph of roadside inn, published in Maryland The first American chromolithograph—a portrait of Reverend F. W. P. Greenwood—was created by William Sharp in 1840. Many of the chromolithographs were created and purchased in urban areas. The prints were initially used as decoration in American parlours as well as for decoration within middle-class homes. They were prominent after the Civil War because of their low production costs and ability to be mass-produced, and because the methods allowed pictures to look more like hand-painted oil paintings. Production costs were only low if the chromolithographs were cheaply produced, but top-quality chromos were costly to produce because of the necessary months of work and the thousands of dollars' worth of equipment that had to be used. Although chromos could be mass-produced, it took about three months to draw colours onto the stones and another five months to print a thousand copies. Chromolithographs became so popular in American culture that the era has been labeled as "chromo civilization". Over time, during the Victorian era, chromolithographs populated children's and fine arts publications, as well as advertising art, in trade cards, labels, and posters. They were also once used for advertisements, popular prints, and medical or scientific books.

Even though chromolithographs served many uses within society at the time, many were opposed to the idea of them because of their perceived lack of authenticity. The new forms of art were sometimes tagged as "bad art" because of their deceptive qualities. Some also felt that it could not serve as a form of art at all since it was too mechanical, and that the true spirit of a painter could never be captured in a printed version of a work. Over time, many chromos came to be made so cheaply that they could no longer be confused with original paintings. Since production costs were low, the fabrication of cheap chromolithographs became more a business than the creation of art, in contrast with the high quality chromolithographs targeted primarily at art-oriented audiences.

A famous lithographer and publisher who strongly supported the production of chromolithographs was Louis Prang. Prang was a German-born entrepreneur who printed the first American Christmas card. He felt that chromolithographs could look just as good as, if not better than, real paintings, and he published well-known chromolithographs based on popular paintings, including one by Eastman Johnson entitled The Barefoot Boy. The reason Prang decided to take on the challenge of producing chromolithographs, despite criticisms, was because he felt quality art should not be limited to the elite. Prang and others who continued to produce chromolithographs were sometimes looked down upon because of the fear that chromolithographs could undermine human abilities. With the Industrial Revolution already under way, this fear was not something new to Americans at the time. Many artists themselves anticipated the lack of desire for original artwork since many became accustomed to chromolithographs. As a way to make more sales, some artists had a few paintings made into chromolithographs so that people in society would at least be familiar with the painter. Once people in society were familiar with the artist, they were more likely to want to pay for an original work.

German chromolithographers, largely based in Bavaria, came to dominate the trade with their low-cost high-volume productions. Of these printers, Lothar Meggendorfer garnered international fame for his children's educational books and games. Owing to political unrest in mid-19th century Germany, many Bavarian printers emigrated to the United Kingdom and the United States, and Germany's monopoly on chromolithographic printing dissipated.

A. Hoen & Co., led by German immigrant August Hoen, were a prominent lithography house now known primarily for its stunning E.T. Paull sheet music covers. They also made advertisements, maps, and cigar box art. Hoen and his brothers Henry and Ernest took over the E. Weber Company in the mid-1850s upon Edward Weber's death. August Hoen's son Alfred ran the firm from 1886 throughout the early 20th century.

Rufus Bliss founded R. Bliss Mfg. Co., which was located in Pawtucket, Rhode Island from 1832 to 1914. The Bliss company is best known for their highly sought after paper litho on wood dollhouses. They also made many other lithoed toys, including boats, trains, and building blocks.

Established in Mulhouse in 1830 by Michael Hanhart who initially worked with Godefroy Engelmann in London. The firm, established at Charlotte Street, Fitzroy Square, was named after his two sons Michael and Nicholas. Artists like Joseph Wolf, Joseph Smit, J G Keulemans and others worked for him to produce natural history illustrations that were used in the Ibis (1859–1874), Proceedings of the Zoological Society of London (1848–1900), works by P.H. Gosse, and a range of books. The company wound up in 1902 after the death of Nicholas Hanhart and the rise of new printing techniques.

• Illustration — Folding Card, The Old Woman Who Lived in A Shoe, 6 April 1883 Chromolithographs are mainly used today as fine art instead of advertisements, and they are hard to find because of poor preservation and the cheaper forms of printing that replaced them. Many chromolithographs have deteriorated because of the acidic frames surrounding them. As stated earlier, production costs of chromolithographs were low, but efforts were still being made to find a cheaper and faster way to mass-produce coloured prints. Although purchasing a chromolithograph may have been cheaper than purchasing a painting, it was still expensive in comparison to other colour printing methods which were later developed. Offset printing replaced chromolithography in the late 1930s. To find or purchase a lithograph, some suggest searching for examples with the original frame as well as the publisher's stamp. Both European and American chromolithographs can still be found, and can range in cost from hundreds to thousands of dollars. The least expensive chromos tend to be European or produced by publishers who are less well-known compared to Prang.