Brunello Cucinelli

The recorded working language is Italian. Distinctions recorded are Global Economy Prize, Order of Merit for Labour, Silver Medal of the Italian Order of Merit for Culture and Art and Knight Grand Cross of the Order of Merit of the Italian Republic.

• Name — Brunello Cucinelli • Born — 14 August 1953 • Birthplace — Castel Rigone, Umbria, Italy • Occupation — Fashion entrepreneur, humanist • Known for — Humanistic capitalism, cashmere fashion • Years Active — 1978–present

Cucinelli grew up on a farm outside of Perugia. His childhood home had no electricity or running water. Cucinelli dropped out of engineering school at age 24, choosing instead to read philosophical texts on his own.

Cucinelli's first product was cashmere wool sweaters in bright colors. In 1977 he started making dyed cashmere in a small workshop. He founded Brunello Cucinelli SpA in 1978 with the Italian lira equivalent of about $550. To drum up interest and demand for the nascent business, he paid some to pretend to be menswear buyers overwhelming his booth at menswear trade shows with orders for his products, creating an image of an already flourishing business. After the initial public offering of Brunello Cucinelli SpA his personal net worth exceeded $1 billion. In June 2025, due to the ownership of 50.05% of the shares of his namesake company, Cucinelli had a personal net worth of approximately $4.4 billion.

In 2018, Cucinelli raised €100 million for charity by selling 6% of his shares. Through his foundation, he has funded the restoration of the village of Solomeo and several monuments across the surrounding valley.

Cucinelli believes that architecture "needs to symbolize higher meanings besides serving a material purpose." He collaborated on the re-design and expansion of Solomeo with Italian architect Massimo de Vico. In 2021, Cucinelli announced that he would again be partnering with de Vico to transform one of Solomeo's 18th-century villas into a "Universal Library" that will carry books on philosophy, architecture, literature, poetry and craftsmanship.

Cucinelli is married to his hometown sweetheart Federica, and the couple have two daughters: Camilla and Carolina.