Belift Lab
Belift Lab, Inc. Is a South Korean record label, founded as a joint venture between Hybe and CJ ENM on September 17, 2018. In 2023, Hybe acquired full ownership, making Belift Lab a subsidiary while allowing it to operate independently within Hybe's multi-label system.
Belift Lab
BELIFT LAB · Public domain
- Name
- Belift Lab, Inc.
- Headquarters
- Seoul
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wikidata · Q105956291 · wikipedia · Belift Lab
In this article
Overview
Overview
The label currently manages boy group Enhypen, girl group Illit, and soloist Evan.
Cover of the EP
Belift Lab · https: keywords=ENHYPEN qid=1623292008 s=dmusic sr=1-1
Cover of the EP
Belift Lab
Key facts
Key facts
• Name — Belift Lab, Inc. • Native Name — 주식회사 빌리프랩 • Type — Subsidiary • Industry — Entertainment • Founded — September 17, 2018 • Hq Location City — 14F 42 Hangang-daero, Yongsan-gu, Seoul (Hangangno 3-ga, Yongsan Trade Center), South Korea • Area Served — Worldwide • Key People — Kim Tae-ho (CEO and president) • Services — * Music production • Artists management • Revenue Year — 2025 • Net Income Year — 2025 • Assets Year — 2025 • Equity Year — 2025 • Num Employees — 88 • Num Employees Year — 2025 • Parent — Hybe Corporation
2018–2020: Founding and early years
2018–2020: Founding and early years
Belift Lab was established on September 17, 2018, as a collaboration between Hybe and CJ ENM to develop K-pop artists for a global audience. In March 2019, the company launched international auditions for male trainees aimed at debuting a new idol group in 2020. Auditions were held in South Korea, the United States, Japan, and other regions. In 2020, Belift Lab co-produced the survival reality show I-Land with Mnet and CJ ENM. Trainees competed for a place in the final lineup through missions and evaluations, with fan voting incorporated globally. Seven trainees, Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Ni-Ki were selected to form Enhypen in September 2020 and debuted in November.
2021–present: Hybe acquisition and new projects
2021–present: Hybe acquisition and new projects
In August 2023, Hybe purchased CJ ENM's 51.5% stake in Belift Lab for 150 billion won (~$113.8 million), finalizing the acquisition on September 1, 2023, making Belift Lab a wholly owned Hybe subsidiary. That year, Belift Lab partnered with JTBC to produce the survival audition program R U Next? to select members for its first girl group, Illit. Initially six members were chosen; one, Youngseo, later departed before the group's March 2024 debut.
Philanthropy
Philanthropy
On November 20, 2025, Belift Lab and Enhypen donated ₩100 million to support flood relief efforts in the Philippines following back-to-back typhoons.
Current artists
Current artists
• Enhypen • Illit • Evan
Former artists
Former artists
• Youngseo
Plagiarism dispute with Min Hee-jin
Plagiarism dispute with Min Hee-jin
In 2024, Min Hee-jin, then CEO of ADOR, claimed that Illit bore strong similarities to NewJeans. Belift Lab filed a ₩2 billion defamation lawsuit against her, citing reputational and financial harm.
Stalking and privacy concerns
Stalking and privacy concerns
In March 2025, Belift Lab reported illegal stalking incidents targeting Enhypen members and began taking legal action.
Lawsuit against Team Bunnies
Lawsuit against Team Bunnies
In December 2025, Belift Lab sued Team Bunnies, a NewJeans fan group, for defamation of Illit and unauthorized sharing of internal materials, seeking ₩100 million in damages.
Reality shows
Reality shows
• I-Land (2020, Mnet) • R U Next? (2023, JTBC)
Places
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- South Korea
Text attribution
Licensing
Text attribution
Part of the biographical narrative on this page reuses licensed material. Its origin, revision and licence are recorded here.
The biographical narrative on this page is based on the Wikipedia article Belift Lab, revision 1372847782 (EN edition), by its contributors. VALÉORINE has edited that text and built its own documentary record around it. The reused material is available under CC BY-SA 4.0, and this page's reuse of it is offered under the same licence. Everything else on this page — the chronology, the holdings, the evidence, the plates and the connections — is VALÉORINE's own record. Sources and licences.
Notes from the source article
Cited by Wikipedia
Notes from the source article
These works are cited by the source article, in its own numbering. They are recorded as its citations, not as sources VALÉORINE has verified.
- 1.Stassen, Murray. Taeho Kim, HYBE COO and BELIFT LAB President, talks ENHYPEN, ILLIT, Coachella, and superfans. Music Business Worldwide. 2025-04-11.
- 2.DART - Repository of Korea's Corporate Filings. English DART.
- 3.2026 Audit filing - DART - Repository of Korea's Corporate Filings. englishdart.fss.or.kr.
- 4.HYBE fully acquires K-pop agency Belift Lab from CJ ENM. koreajoongangdaily.joins.com. 2023-08-10.
- 5.Frater, Patrick. Enhypen-Backer Belift Lab Acquired by K-Pop Giant Hybe. Variety. 2023-08-10.
- 6.BTS’ label launch talent show to find next K-pop superstar. The Independent. 2020-05-25.
- 7.ENHYPEN to debut on Nov. 30 - The Korea Times. www.koreatimes.co.kr. 2020-10-28.
- 8.Yoo, Hong. Hybe’s new girl group I’ll-It to debut as 5-piece without Youngseo. The Korea Herald. 2024-01-07.
- 9.Hicap, Jonathan. K-pop idol group ENHYPEN, agency Belift Lab to donate P4 million to PH’s flood relief efforts. Manila Bulletin. 2025-11-20.
- 10.Yap, Jade Veronique. BeLift Lab releases statement anew following Heeseung’s departure from Enhypen. GMA News Online. 2026-03-12.
- 11.[E-Photo] ALLDAY PROJECT's YOUNGSEO, 'From the debut group of ILLIT'. sbsstar.net. 2025-06-23.
- 12.Ziwei, Puah. ILLIT's agency Belift Lab sues Min Hee-hin for defamation amid HYBE-ADOR feud. NME. 2024-05-23.
- 13.CHOSUNBIZ. Enhypen reports illegal stalking incidents as police investigations begin. 2025-03-05.
- 14.Seung-ku, Lee. Belift Lab sues NewJeans fan group, citing defamation of Illit. The Korea Herald. 2025-12-15.
References
Citations
References
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Secondary witnessreference work
Secondary witness
The Encyclopedia exists whether or not anything is for sale. Corrections are recorded rather than overwritten, and every version of this record is kept. Published 14 August 2026.
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