Appcharge
Appcharge is a global payment and commerce platform for mobile game publishers, headquartered in Tel Aviv, Israel, with offices in Helsinki, London, Seoul, California, Beijing, and Istanbul. The company provides software and APIs that allow publishers to operate direct-to-consumer (DTC) storefronts and alternative in-app billing. Appcharge reports serving more than 150 games and processing in excess of US$1 billion in DTC transactions each year.
Appcharge
Johanison2 · CC BY-SA 4.0
- Name
- Appcharge
- Founded
- 2022
- Headquarters
- Tel Aviv
- Activity
- mobile payment industry
- Products
- web platform
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Documentary summary
Appcharge is a global payment and commerce platform for mobile game publishers, headquartered in Tel Aviv, Israel, with offices in Helsinki, London, Seoul, California, Beijing, and Istanbul. The company provides software and APIs that allow publishers to operate direct-to-consumer (DTC) storefronts and alternative in-app billing. Appcharge reports serving more than 150 games and processing in excess of US$1 billion in DTC transactions each year.
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wikidata · Q131703535 · wikipedia · Appcharge
In this article
Key facts
Key facts
• Name — Appcharge • Type — Private • Industry — Mobile gaming • Founded — 2022 • Founder — Maor Sason and Roei Barassi • Hq Location City — Tel Aviv • Hq Location Country — Israel • Products — Direct-to-consumer (DTC) platforms for mobile game publishers • Num Employees — 140 • Website — https: appcharge.com/
History
History
Appcharge was founded in 2022 by Maor Sason and Roei Barassi. Sason previously sold the mobile gaming ad company Appush to Israeli software pioneer Magic Software Enterprise. Appcharge's expansion in 2024 was supported by Creandum, Play Ventures, Bitkraft, Supercell, Glilot Capital Partners, IVP, and other companies. In August 2025, Appcharge, which by then was employing over 100 people, raised $58 million in a Series B funding round led by IVP, with participation from Playrix, Smilegate Ventures, and all previous investors. This brought the total amount of Appcharge's historical financial backing to $89 million.
Overview
Overview
Appcharge develops software and infrastructure that allow mobile game publishers to operate direct-to-consumer (DTC) commerce outside traditional app-store billing systems. The platform includes tools for web-based storefronts and alternative billing for in-app purchase flows that bypass default payment providers. Following U.S. court rulings in May 2025 requiring Apple to permit external billing, developers gained the ability to use third-party payments for iOS in-app transactions. After Google expanded support for third-party billing and external payment flows on Android, Appcharge introduced Android Payment Links, which mirrors this functionality for Android developers. The company's checkout SDK is also used by Android games distributed through sideloading or alternative app stores.
Institutional history
Dated record
Institutional history
The full dated record · 2 entries
2022
Appcharge established.
2022
Appcharge is recorded from 2022.
Places
Named by the record
Places
Only places the record itself states, plotted where the house gazetteer settles their coordinates. Nothing is inferred from a name or a nationality.
- Israel
Notes from the source article
Cited by Wikipedia
Notes from the source article
These works are cited by the source article, in its own numbering. They are recorded as its citations, not as sources VALÉORINE has verified.
- 1.Muhammad, Isa. Appcharge expands to Türkiye with new office in Istanbul. PocketGamer.biz. January 14, 2026.
- 2.Lunden, Ingrid. Appcharge raises $26M to help gaming apps cut out Apple and Google from virtual goods revenues. November 25, 2024.
- 3.Appcharge: Putting Power Back in the Hands of Game Developers. IVP. August 13, 2025.
- 4.Mobile games D2C platform Appcharge nets $26 million Series A. ctech. November 25, 2024.
- 5.Kaser, Rachel. Appcharge raises $26M as studio demand for DTC platform increases. November 25, 2024.
- 6.Tech in Asia - Connecting Asia's startup ecosystem. www.techinasia.com.
- 7.Marketing, Mobile. Appcharge raises $26M to transform mobile game monetisation. November 26, 2024.
- 8.Appcharge Raises $58 Million in Series B Round Led by IVP to Scale Top Direct-to-Consumer Platform for Mobile Games. Yahoo! Finance. 13 August 2025.
- 9.Direct-to-consumer (DTC) Platform Appcharge Secures $26M. GAM3S.GG.
- 10.Overview. Appcharge.
- 11.Scarcella, Mike. US judge rules Apple violated order to reform App Store. Reuters. 1 May 2025.
- 12.Muhammad, Isa. Appcharge unveils new Android Payment Links solution. PocketGamer.biz. 21 October 2025.
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The Encyclopedia exists whether or not anything is for sale. Corrections are recorded rather than overwritten, and every version of this record is kept. Published 17 August 2026.
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