Anna Klingmann

Klingmann coined the term "brandism" which describes how architecture can communicate a company's brand to the public. She also has described the concept of a "brandscape" which describes corporate value systems embodied into the physical landscape. Her description of brandism can also be used not just to describe single structures; entire cities can have a unique brand or "expression of identity." Klingmann argues that "Branded architecture on a massive scale changes a city in profound ways." But Klingmann also believes that branded landscapes can "effect lasting, meaningful changes when drawing upon the dormant or explicit potential of particular cultures and places." In this process, she argues, identity, belonging, heritage and social factors play an important role in the co-designing and curation/branding of place to have a positive impact on residents’ feelings about the value of their place in the world. Klingmann suggests that architects need to take control of this aspect of their work, using it for social good rather than manipulation.

• Name — Anna Klingmann • Birthplace — Germany • Education — Berlin University of the Arts, Architectural Association School of Architecture, Pratt Institute • Practice — Klingmann Architects and Brand Consultants • Significant Projects — Khawr Awqad Ecological Community, Oman; Al Kifaf Mixed-Use District, Dubai, Al Kifaf Esplanade, Dubai, Al Khobar Waterfront, Saudi Arabia • Website — www.klingmann.com

Klingmann moved to New York City in 1984 and went to the Parson's School of Design. She earned her architecture degrees from Pratt Institute, the Architectural Association in London Architectural Association School of Architecture and the Berlin University of the Arts. Klingmann's main influence is Louis Kahn. Other influences include Zaha Hadid and Rem Koolhaas. In 2007, she worked for the architecture firm, Gensler, to design two large-scale mixed-use projects. In 2014, she curated a collaborative project with the University and the Saudi Commission for Tourism and Antiquities (SCTA) which looks to connect artists, scientists, architects, and the community with the historic legacy and culture of Asir. The initiative seeks to engage international and local artists, architects, designers, scientists, curators, scholars and community stakeholders in a dialogue that explores ways to bring the past of Asir into a significant future, by merging ancient wisdom with cutting-edge trends and technology. Klingmann is an adjunct associate professor at the New York Institute of Technology. She was the architecture department chair at Dar Al-Hekma University in Saudi Arabia from 2014–2017. She has also taught at Cornell University (2000–2003), and Columbia University(2004).

Klingmann, A. Brandscapes: Architecture in the Experience Economy, First Edition, MIT Press, Cambridge, 2007; Second Edition, MIT Press, Cambridge, 2010; Mandarin Edition, Electronic Publishing House, Beijing, 2014

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• Klingmann, A. (2023). Rescripting Saudi Arabia: The crafting of a new nation brand. In Gottwald, D., Turner-Rahman, G., Vahdat, V. (Eds.), Virtual Interiorities, Carnegie Mellon ETC Press • Klingmann, A. (2016). The Rise of Shopping Malls in the Framework of Gulf Capitalism. In Lepik, A., Baader, S.(Eds.), World of Malls: Architecture of Consumption. Berlin: Hatje Cantz.Part of • Klingmann, A. (2010). Creative Brandscapes: Heroes with Flaws. In Kiib, Hans (Ed.) Performative Urban Design, Aalborg: Aalborg Universitetsforlag. Part of • Klingmann, A (2001). Datascapes: Libraries as Information Landscapes. In Bieri, S., Fuchs, W. (Ed.), Bibliotheken Bauen / Building for Books: Tradition und Vision. Basel: Birkhäuser. Part of