ADK Tamashii

• Name — ADK Corporation • Former Name — Alpha Denshi • Type — Private • Fate — Closed, properties sold • Founded — July 1980 • Defunct — 2003 • Hq Location — Ageo, Saitama, Japan • Industry — Video games • Products — Arcade video games Video games • Successor — SNK

ADK was founded in July 1980 in Ageo, Saitama, Japan. At the time, it was known as Alpha Denshi or Alpha for short. Originally a producer of audio and telecommunications equipment, Alpha first ventured into video games in 1980 with two arcade titles: Dorachan by Craul Denshi and Tehkan's Shogi, a basic Japanese chess game. Dorachan was recalled shortly after release due to unlicensed usage of the fictional character Doraemon. Despite an inauspicious start, Alpha continued to develop arcade games in 1981. Janputer, published by Sanritsu Giken Corp, was one of the earliest arcade Mahjong titles and helped Alpha to establish themselves in the industry. That same year, Craul Denshi released Alpha's Crush Roller (Make Trax), a maze video game similar to Pac-Man. By 1982, Alpha was able to finance their own independent development of Talbot, another maze game, which they licensed to Volt Electronics for distribution. In 1983, Alpha expanded into sports games with their self-published Exciting Soccer and two Champion Baseball titles for Sega. Alpha would produce several more games for Sega through the mid 1980s while continuing to publish others on their own.

Alpha Denshi began developing games almost exclusively for SNK hardware in 1987. In 1990, SNK was developing a new unified video game platform for both the home and arcades. Alpha was a close partner in the process and contributed much of the hardware design for what would eventually become the Neo Geo. The 1990 Neo Geo arcade launch lineup included two Alpha titles: Magician Lord and Ninja Combat. Magician Lord was also later included as a pack-in game for the 1991 home console, the Neo Geo AES. In 1992, following the revitalization of the fighting game genre by Capcom's Street Fighter II, Alpha developed World Heroes with assistance from SNK. It would go on to sell over 200,000 copies that year, and its popularity quickly spawned multiple sequels. In 1993, Alpha Denshi shortened its name to ADK, short for Alpha Denshi Kabushiki gaisha (Japanese for "share company"). Shortly thereafter, ADK agreed to become an exclusive developer for SNK. In 1994, SNK launched the CD-ROM-based version of the Neo Geo, the Neo Geo CD. ADK soon began porting their existing library to the new platform. In addition, ADK developed three new exclusive titles for the Neo Geo CD: Crossed Swords II, ADK World and ZinTrick. In the late 1990s, newer fifth generation consoles with 3D graphics and CD audio were becoming more popular with consumers and an attractive target for video game developers. Still under exclusive contract, ADK was only allowed to develop two Sega Saturn ports: World Heroes Perfect and Twinkle Star Sprites, both published by SNK. Meanwhile, SNK released the short-lived Neo Geo Pocket and Pocket Color handhelds in 1998 and 1999. ADK developed only eight titles for the platform which was dwarfed in sales by Nintendo's Game Boy Color and lasted less than three years. ADK was also the only third-party developer for the ill-fated Hyper Neo Geo 64 arcade hardware, by developing Beast Busters Second Nightmare. During this same time, the developer Miraisoft released two PlayStation games with ADK included in the credits. This aroused suspicion at the time because while Miraisoft was officially listed as an "affiliate company" of ADK, ADK was still under exclusive contract with SNK and could not release PlayStation games themselves. While no further link between the two companies was publicly announced, it has been suspected that ADK used the affiliate brand to circumvent SNK's terms. In any event, ADK continued to develop Neo Geo games until 2001 when SNK declared bankruptcy.

ADK was already facing financial difficulty and had reduced its workforce prior to SNK's demise. In 2000, ADK released its last video game title, Dynamite Slugger, and was primarily focused on developing content for Japanese i-mode-based mobile devices. A variety of content was developed spanning informational, social networking and digital pet sites. However, ADK could not reverse their fortunes and ultimately declared bankruptcy in 2003. By this time, the successor to SNK, SNK Playmore, had already been established and was actively producing video games. Soon after the bankruptcy, SNK Playmore bought up ADK's relinquished intellectual properties, including ADK trademark.

The following lists ADK-developed titles by platform of earliest release. Third-party publishers are also noted.

• Dorachan (1980, Craul Denshi) • Shogi (1980, Tehkan) • Janputer (1981, Sanritsu Giken & Taito) • Jump Bug (1981, contracted by Hoei Sangyo, published by Sega) • Crush Roller / Make Trax (1981, Craul Denshi) • Talbot (1982) • Exciting Soccer (1983) • Champion Baseball (1983, Sega) • Champion Baseball II (1983, Sega) • Bull Fighter (1984) • Equites (1984, Sega) • Exciting Soccer II (1985) • High Voltage (1985) • Perfect Janputer (1985) • The Kōkō Yakyū (lit. "The High School Baseball") (1985) • Splendor Blast (1985) • Super Stingray (1986, distributed by Sega) • Kyros No Yakata / Kyros (1986) • Time Soldiers / Battle Field (1987, SNK) • Sky Soldiers (1988, SNK) • Gang Wars (1989, SNK) • Sky Adventure (1989, SNK) • Super Champion Baseball (1989, SNK) [formally titled as Kaettekita Champion Baseball]

• STED: Iseki Wakusei no Yabou (1990, K Amusement Leasing/KAC)

• Magician Lord (1990, SNK) • Ninja Combat (1990, SNK) • Sun Shine / Block Paradise (1990, unreleased) • Blue's Journey / Raguy (1990, SNK) • Thrash Rally (1991, SNK, Rally Chase on NGCD) • Crossed Swords (1991, SNK) • Fun Fun Bros (1991, unreleased) • Mystic Wand (1991, unreleased) • Ninja Commando (1992, SNK) • World Heroes (1992, assisted by and published with SNK) • World Heroes 2 (1993, assisted by and published with SNK) • Aggressors of Dark Kombat (1994, SNK) • World Heroes 2 Jet (1994, SNK) • Master of Syougi (1995, SNK) • World Heroes Perfect (1995, SNK) • Ninja Master's: Haō Ninpō Chō (1996, SNK) • Over Top (1996) • Twinkle Star Sprites (1996, SNK) • Dance RhythMIX (2002, unreleased)

All released Neo Geo titles were also ported to Neo Geo CD. • Crossed Swords II (1995) • ADK World (1995) • ZinTrick (1996, SNK)

• Beast Busters: Second Nightmare (1998, SNK)

• Treasure Gear (1997, as Miraisoft) • Star Monja (1998, as Miraisoft, published by GMF)

• Master of Syougi (1998, SNK) • Melon Chan no Seichō Nikki ("Melon-chan's Growth Diary") (1998, SNK)

• Crush Roller (1999, SNK) • Dokodemo Mahjong (1999, SNK) • Master of Syougi Color (1999, SNK) • Neo Poke Pro Yakyū (1999, SNK) • Party Mail (1999, SNK) • Dynamite Slugger (2000, SNK)