Hidehiko Yamane
Evisu Jeans (エヴィスジーンズ) is a Japanese designer clothing company that specializes in producing denim wear. The brand was founded by Hidehiko Yamane in 1991 in Osaka. Its current headquarters are in Shijō, Osaka.
Hidehiko Yamane
- Name
- EVISU
- Occupation
- designer
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Evisu Jeans (エヴィスジーンズ) is a Japanese designer clothing company that specializes in producing denim wear. The brand was founded by Hidehiko Yamane in 1991 in Osaka. Its current headquarters are in Shijō, Osaka.
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In this article
Biography
Biography
They gained popularity in the early 2000s amongst celebrities and American rappers. The company name, originally Evis, was derived from the initial "L" of Levi's combined with the Japanese Ebisu (恵比寿), a god of fortune.
Key facts
Key facts
• Name — EVISU • Type — Private • Founded — 1991 • Founder — Hidehiko Yamane • Hq Location — Osaka, Japan • Area Served — Worldwide • Industry — Apparel • Products — Apparel Accessories Undergarment
Production
Production
• Illustration — Evisu seagull logo The initial production line allowed about 14 pairs of jeans a day to be produced, with each of them having a seagull hand painted on them by Yamane himself. Ebisu is the name of the Japanese folk god of money who is usually portrayed with a fishing rod.
Legal issues
Legal issues
In March 2006, the company and Yamane were reported to Tokyo District Public Prosecutor's Office with another firm on suspicion of tax evasion. Yamane and the two firms stood accused of concealing more than 500 million yen of income as well as evading some 160 million yen in taxes over three years.
Personnel changes
Personnel changes
In 2009, Evisu was relaunched, and Scott Morrison became CEO and creative director. Yamane left the company in 2022, to launch his eponymous brand. David Pun now is the owner and CEO since 2018.
Gallery
Gallery
• Illustration — The Japanese folk god Ebisu (恵比寿) is the namesake of the brand. • Illustration — Evisu shop in Sha Tin, Hong Kong • Illustration — Evisu shop in Kowloon Tong, Hong Kong • Illustration — Evisu shop in Dongguan
Notes from the source article
Cited by Wikipedia
Notes from the source article
These works are cited by the source article, in its own numbering. They are recorded as its citations, not as sources VALÉORINE has verified.
- 1.Complex. How Evisu Became Lil Uzi Vert and Travis Scott’s Favorite Premium Denim Brand. 17 August 2020.
- 2.エヴィスジーンズ所得隠し、1億5000万脱税容疑 読売新聞
- 3.Hypebeast. Interview with Scott Morrison of Evisu. 30 March 2010.
- 4.Moss, Jack. Evisu comeback: Interview with CEO Scott Morrison. Wallpaper*. July 15, 2022.
- 5.Scott Morrison on Brand Evisu. Bloomberg.
- 6.Zhang, Jing. Why Evisu founder Hidehiko Yamane is having a comeback Jing Daily. jingdaily.com.
References
Citations
References
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Secondary witness
The Encyclopedia exists whether or not anything is for sale. Corrections are recorded rather than overwritten, and every version of this record is kept. Published 17 August 2026.
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